8 SOCIAL MEDIA TRENDS YOU WANT TO UNDERSTAND

There is a cliché that says nothing stays the same, and social media marketing is in constant metamorphosis.

Is your social media marketing strategy oh, so 2022? If so, you’re missing some of the biggest growth opportunities on these platforms and an effective way to grow new business.

Take a look at the trends we are seeing, and ask yourself if it’s time to bring your social media up to speed.

• Authenticity wins the day.

Authenticity means sharing real stories, engaging in meaningful conversations, and showcasing the human side of your brand. It allows you to build a solid emotional connection with your followers, which leads to increased engagement, brand advocacy and business growth.

By sharing raw, unfiltered content, you can create that genuine connection with your audience.

Authenticity = Trust in Your Brand

• Short-form videos capture 66% of consumers.

These bite-size videos, typically less than one minute in length, are highly sharable and 2.5 times more engaging than longer videos. About 34% of consumers appreciate the more genuine nature of short-form content.

It’s all about taking a few minutes in your day to authentically share value instead of staging a big production.

What does that look like?

• UGC: User Generated Content (most credible)
• Behind-the-Scenes Videos
• Authority Videos Speaking of Your Area of Expertise
• Testimonials
• Real-Life Stories
• Teaching Moments
• How To’s
• One-Minute Interviews
• Excerpt from Longer Content (Repurpose!!!)

We’ve got a formula for high-converting Reels that really works.

• Focus on mobile.

More than 78% of people exclusively use social media from their phones to consume social media. If you’re shooting video in TV form…you’re missing the audience. Vertical videos win the day.

The camera on your phone is better than motion picture cameras 20 years ago, so don’t be afraid to get going.

• Clients buy on social media.

About 76% of social media users have purchased items on social media. And, it’s not just make-up and small-ticket items. Content creators are selling high-ticket, luxury items on social.

Steve Varsano, founder of?@thejetbusiness?uses reels to generate free leads for private aviation. In a conversation with rockstar realtor?@theJoshAltman, social media is key to his business selling houses up to $50 million. RD Whittington?@wiresonly?sells rare, exotic cars from Instagram.

• New wealth is coming

The average baby boomer is worth $1.2 million. By 2030, millennials will inherit $68 trillion, the greatest transfer of wealth in history is in full effect. It’s important to be growing this audience now.

• Engagement is everything.

According to SEMRush Social, in 2024, algorithms will get even smarter and start favoring content that gets people talking, sparks reactions and encourages community engagement. This means that shares (publicly or by DM) will become a very important KPI for social media professionals to observe and work on.

At the same time, social media networks will be all about content that inspires discussions, promotes comments and generates user-generated content. This trend will link back again to authenticity; creating a sense of community around your brand, increasing brand loyalty and reaching a bigger audience organically.

• It’s time to leverage TikTok.

About 24% of TikTok users are over the age of 35, and that audience is increasing. Plus the algorithm is generous in sharing content of new users, growing accounts quickly in the early days. More and more luxury brands are turning to TikTok, and there is an opportunity to grow while the growing is good.

• LinkedIn produces organic results.

LinkedIn will be one of your most powerful ways to reach a business community network; 61 million companies are on LinkedIn. About 77% of marketers say that LinkedIn produces the best organic results. LinkedIn is great for targeting an audience and attracting prospects. The newest way to engage with your LinkedIn audience is carousels.

LET'S DO THIS!

I want all of us to maximize these tools. If you want to learn how to optimize these trends, join me for a 30-minute free webinar, where I’m going to share with you the exact five-step framework I use to build a profitable social media brand. I look forward to seeing you there.

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5 Steps to Grow Your Social Media in 2024

DATE: Friday, March 22, 2024

TIME: 10 to 10:30 am AZ Time*

(*Calendar tip: The clocks change March 10, so AZ will be on PST on March 22)

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