#8 Social Commerce Insider: The Hottest News ??

?????Hey social commerce rockstars! ????

Welcome to the brand new episode of our social commerce weekly, where we bring you the hottest three takes in social commerce! ??

This week, we'll explore Outlandish 's innovative live shopping flagship store in Santa Monica, examine key social commerce trends driving e-commerce growth into 2025, and dive into TikTok Shop's launch in Spain, marking its first entry into the EU market.

Let's jump into the hottest stories shaping the future of social commerce! ???????

?? SOCIAL COMMERCE HOT NEWS ??

?? HOT TAKE #1:

Outlandish Opens Innovative Live Shopping Flagship in Santa Monica

凹固司凸多媒体科技（上海）有限公司 , a leader in live shopping and social commerce, has launched its first U.S. flagship store on Santa Monica's Third Street Promenade. This groundbreaking location combines traditional retail with interactive live-streaming experiences, allowing influencers and brands to host shopping events directly from the store. The two-story space features branded stalls for live promotions on TikTok Shop and offers classes for creators on live shopping and social media marketing.

?? What it means: This new concept highlights the growing trend of merging social commerce with physical retail, marking a significant shift in the shopping experience.

?? Learn more about Outlandish's innovative flagship store on Trend Hunter ?? here.

?? HOT TAKE #2:

Key Social Commerce Trends Driving E-commerce Growth into 2025

Global online retail sales are projected to exceed $7 trillion by 2025, driven by mobile-first shopping, Amazon's dominance, and innovations like same-day delivery. Influencer experts point to brands like Charlotte Tilbury Beauty , 耐克 , and SEPHORA as leaders, thriving through live shopping, short-form video, and AI-driven personalization.

Charlotte Tilbury, a pioneer in this space, prioritizes authenticity and innovation, boosted by their partnership with LiSA Social Commerce , to drive their success. Key strategies for 2025 include community building, immersive live shopping and tech-driven experiences.

?? What it means: The e-commerce landscape is evolving rapidly. Only brands that adopt new technologies and trends and prioritize customer experience are likely to see significant growth in the coming years.

?? Explore the key social commerce trends for e-commerce growth on Econsultancy ?? here.

?? HOT TAKE #3:

TikTok Shop makes its first steps to Europe

TikTok Shop officially launched in Spain on December 9, 2024, marking its first entry into the EU. Initially available to select users, the platform will focus on beauty and fashion products priced between 5-50 Euros. Brands can join through certified partners, enabling in-app purchases and live shopping. This launch serves as a test amid regulatory challenges in Europe.

?? What it means: The industry will be watching closely as TikTok expands its social commerce strategy in Spain, potentially paving the way for further expansion across the EU.

?? Read more about TikTok Shop 's launch in Spain on RETAIL-NEWS Deutschland ??here.

That's all for this week! ??

Stay tuned for next week's roundup! Want to dive deeper into Social Commerce or have insights to share? Get in touch. ??