8 Simple Steps to Get Copywriting Clients Quickly

As a copywriter, getting clients is key to building a successful freelance career. Here’s an easy way to find clients, even if you’re just starting out.

It’s often said that you’ll need to spend half of your time finding clients. But once you have a good method and routine, you’ll be able to get clients faster and with less effort.

1. Narrow Your Focus

Don’t be a jack-of-all-trades. Instead, specialize. Identify a niche or industry you’re passionate about. For instance, your niche could be career coaches for people in the IT industry. That’s a great starting point! Focusing on a specific niche allows you to tailor your messaging and stand out.

2. Scout Relevant Websites

Visit websites related to your chosen niche. Look for businesses, blogs, and platforms that cater to life coaches. These sites often have content needs and budgets for copywriting. Explore both established and up-and-coming platforms.

3. Analyze Their Content

When you visit these sites, pay attention to their blog posts. Check when they were last updated. Regularly published content indicates an active marketing strategy. If they have a content calendar, even better! These are potential clients who value quality writing.

4. Avoid the Generalist Trap

While it’s tempting to take any writing gig that comes your way, resist the urge. Being a generalist might get you some clients, but they won’t necessarily pay well. Plus, you’ll feel like that dog chasing cars on a busy freeway—exhausted and overwhelmed.

5. Be Specific in Your Pitch

Craft personalized pitches for each potential client. Highlight how your copywriting skills can solve their specific pain points. Show them you understand their industry and audience. Be concise, clear, and confident.

When it comes to connecting with potential clients, especially editors and business owners, a systematic approach can yield excellent results.

6. Research “About” Pages

Visit the websites of your target clients. Explore their “About” pages to find out who the editors and owners are. Knowing their names is crucial for personalized outreach.

7. Find Email Addresses

Use tools like Hunter (available as a web application) to discover email addresses associated with these individuals. Email validators can also be helpful. Google these terms to find various tools that validate and suggest email formats.

8. Craft Your Pitch

Compose a compelling email pitch. Be concise and respectful of their time. Use your newfound knowledge about the editor (e.g., their previous work) to make your pitch relevant. Consider reaching out on LinkedIn as well, leveraging the information available on their profiles.

Example of a Pitch For Writing a Blog Post:

Subject Line: “To: Clint Black From: Mark Elmo Ellis - I Read Your Post!” In this example, you’re referencing a specific article from The College Investor

Hi Clint,

As a freelance writer specializing in the financial industry, I recently enjoyed reading The College Investor's article, "15 Best Side Hustles You Can Start Earning with Now." It's an engaging piece!

Given your focus on affluent topics, I'd love to contribute. Here are a few topic ideas:

"How These 3 Students Became Millionaires and Quit College"

"No BS – Become a Millionaire Within 10 Years"

"Rags to Riches Secrets: Who Wants to Know?"

I've previously written on making money online, cryptocurrency, and personal finance. If you'd like to see samples, I'm happy to share.

Would any of these topics be a valuable addition to The College Investor's content marketing efforts??

Looking forward to connecting further!

Best regards,

Mark Elmo Ellis

ElmoCopy.com

What You Can Learn From this Pitch

Make it Personal

Use “To:” and “From:” in the subject line to make it look like you know them in a business way.

Mention their Achievements

If they did an interview, mention it briefly. If they won an award or published a book, congratulate them. Start the conversation and keep it short.

Share your Accomplishments

Tell them a few things you’ve done and then step back.

Include Your Contact Info

Add your contact details and send the message. Don’t forget to note the date you sent it in your Excel sheet.

Follow Up

This is the most important part. Keep following up until they respond. You can say something like, “Hey Clint, just checking in to see if you got my message. Let me know if you’d like to get together.”

For example, I wrote for a company called Paperbell, and it took only 3 follow-ups. Some other businesses I wrote for took 7 or 8 follow up emails

Track Your Follow-Ups

Write down the dates of your follow-ups in the Excel sheet to make sure you only send one follow-up per week.

Conclusion

As I said at the beginning of this article, , it will take you some time to get used to pitching clients like this, but once you have a system in place you will develop a flow and it will be easier and faster than you ever thought possible.

God Bless!

Elmo

ElmoCopy.com

P.S. Linked-Inners please leave a comment and share this post it would really make my day!

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