8 Signs Your Business Needs a New Design

The first thing that customers will notice about your business is its website. This is where they will start their journey to learn more about your offerings before deciding whether or not they want to do business with your company.

The core of any digital marketing strategy is a responsive, mobile-friendly site with a modern design. Whatever marketing strategies your company uses, returning visits to your website will certainly be the final objective. Therefore, regular site maintenance and updates to your website’s layout, usability, and content are essential. This can help your company stay current with best practices and help you prevent problems or subpar performance that inevitably arise from an outdated website.

So if you need clarification on whether your website needs a new web design, we will go over the signs that your business needs a new website.

1. Your Website Is Not Mobile Friendly

In 2021,?56% of all website traffic?came from mobile devices, so most people who visit your website will do so on a phone rather than a desktop computer or tablet.

A mobile-friendly website ensures an ideal user experience by dynamically changing its layout depending on the device used. It frequently has features like readable text without the need for zoom, enough room for tap targets, and no horizontal scrolling.

Google stated in 2015?that its algorithm would give mobile-friendly websites a higher ranking than non-mobile-friendly sites when determining search results. Because of this, mobile-friendly websites are naturally more visible on search engines.

In addition to guaranteeing a terrible user experience for the bulk of your website traffic, not having a mobile-friendly website reduces the number of potential visitors who can find and explore your site.

2. Slow Page Load Times

How often have you opened a website to leave it again within three or four seconds, blaming “the bad Wi-Fi”? The likelihood is that the issue is with the website and not with your Wi-Fi. The speed at which online pages load is one of the main problems with older websites.

As a result, website visitors won’t wait impatiently for the cool graphics to load or, worse yet, disturb the reader when the images finally decide to appear and reorganise the text on their screen. Slow loading times are the primary reason given by two-thirds of UK consumers?(67%) for abandoning an online purchase. Higher bounce rates will be a result of long load times. Additionally, when calculating a website’s search ranking, Google prioritises speedier load times (affecting your SEO).

3. Your Website Has A High Bounce Rate

A single-page session on a website is referred to as a “bounce.” The bounce rate is determined as a percentage by dividing the total sessions on your website by the amount of single-page sessions.?RocketFuel?found that the typical website bounce rate ranges from 40 to 55%.

When analysing your website, bounce rate is a crucial metric. Indicators that users are having trouble navigating your website, encountering technical problems, or your website has low-quality, or inadequately optimised content from an SEO standpoint include bounce rates of 56% or higher. A high bounce rate is concerning since it may indicate that customers are abandoning your website and visiting a rival to obtain the service they require.

4. You Can’t Update Content

You may need to improve your website if you rely on your company or web developer to make the slightest changes. However, in the long run, this will save you a tonne of time, work, and money.

With the help of a?content management system (CMS), marketers can easily manage their websites without needing to be expert coders or the next big web designer. For example, you can quickly add additional landing pages, CTAs, blogs, and other pages to your website using drag-and-drop templates and forms (WordPress?is amazing).

5. Broken Links

Dead links, sometimes called broken links, damage the overall user experience on your website. Everybody has encountered the frustrating 404 error page when navigating a website and clicking on a link to get additional information. Broken links can harm your SEO in addition to increased bounce rates.

You can enter your website’s URL at?brokenlinkcheck.com?to see whether any links are broken. It will show whether there are any broken links on your website that can negatively affect user experience.

6. Your Website Is Inconsistent With Your Brand

It’s time for a redesign if your website no longer reflects the image of your business. You must ensure your brand is evident on every page because users decide whether to stay or leave a website. Therefore, every element of your website, from the logo to the font, must accurately reflect your brand, your business’s objective, and the services you offer.

7. Your Website Has An Outdated Design

Did you know that?94% of bad website comments relate to the design? Building relationships with potential clients begin on your website. However, suppose your website’s design is outmoded. In that case, it can have a detrimental effect on their initial impression and user experience.

A business website often has to be updated every two to three years. Therefore, it might be time to assess whether your site still meets the demands of your visitors if it has been some time since your last overhaul. In addition, a website’s design and functionality should be updated to reflect new features and best practices as they become available.

8. Your Website Isn’t Appearing In Google Search Results

You can lose out on traffic, leads, and even purchases if your website doesn’t appear towards the top of natural (unpaid) search results for critical keywords that potential customers use to look for your goods or services online.

There is a lot that goes into Search Engine Optimisation (SEO). Still, even the basic SEO elements you use on your website can significantly change how you appear in the search results and attract more visitors.

If you want or need any help, don't hesitate to contact us!