8 Secrets for Boosting Your B2B e-Commerce Sales by 35%
Happy Friday,
You have 60 seconds to hook your visitors. ??
And 75% will judge your credibility based on the aesthetics of your e-commerce store.
Worse still, nearly 90% won’t return.
This can be particularly damaging if you own or manage a B2B e-commerce store.?
Perhaps due to their reliance on technical writing, B2B brands often expect to upload a data dump to their e-commerce site and watch the orders roll in.
But, even if your customers are business owners, they’re still customers!
Your customer experience (CX) is vital for maximizing conversions.
So, what are the 8 easiest ways to optimize your website for B2B audiences?
1. Optimize for Mobile.
A third of all B2B e-commerce sales take place on mobile devices.
2. Coordinate with a B2B e-commerce SEO Strategy.
Search Engine Optimization offers the highest ROI of any marketing strategy.
3. Optimize Your B2B Website for the Best User Experience (UX).?
Over 90% of B2B buyers appreciate a seamless UX when assessing a vendor’s e-commerce site.
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4. Develop a Compelling Call-To-Action (CTA).??
CTAs are vital; those that are anchored to text may increase conversion rates by over 120%. They perform even better in emails and on your Facebook page, boosting clicks by ~400% and ~300%, respectively.
5. Publish Original & Informative Content Regularly.?
B2B customers consume an average of 3-7 pieces of content before they engage with a salesperson.
6. Design Your Pricing to Improve Conversion Rate Optimization (CRO).?
Alternate pricing designs (such as “Charm Pricing”) can entice visitors into making a choice (i.e. converting).
7. Create a Comprehensive, Personalized Journey with Email Marketing.?
Less than 10% of all B2B businesses create a personalized marketing journey for their customers. Email marketing is an excellent way to provide the customized experience your clients demand.
You could be losing up to 35% of your sales to bad UX alone.
Learn more about boosting your conversions with B2B e-commerce optimization, here .
To find the best strategy for boosting your B2B sales by 35%, speak to our e-commerce development experts today!?
Until next time,
Duran Inci
Editor, Communications & Copywriting Professional
2 年Will your target market affect any of these steps? Not all B2B clients operate on the same scale. Some may provide services like AI workflows, while others retail industrial equipment.