8 secret ways to increase the number of subscribers on your website.

1. Pop-up greetings. Pop-up has been always been annoying for many users however if to create them in bright and attractive design with a very seductive offer for the customer you can get really good results.

Especially, it is valid for e-commerce.

For example, offering the visitors who came for the first time to your website a sales code in exchange for his email address.

Not long ago one Indian big e-commerce store ran a genius campaign. They made a greeting pop-up stating that you will get a sales coupon in exchange for your friends' registration (you had to get a special code from the friend who got registered) and at the same time announcing the sales period. 

2. You can replace these pop-up with a banner with CTA that you'll place at the top of your home page. 

This month I saw several examples and they look impressive.

Make sure that it is eye-catching and gives a certain value to your customers. 

3. Placing a CTA under the content. This one has a very high conversion rate as the people who decided to subscribe already liked the content that you shared, and there is a high possibility that they will buy from you.

4. Adding comments section under the blog content and placing I want to subscribe for the news tick. This also means that if a person wants to leave a comment then he is interested in your content.

5. Place subscription invitations in several places. Alternatively use a landing page funnel technique. (LFT)

Its main idea is that: 

- You understand which page or pages are more visited and convert better

- Place a CTA for a subscription there

- Put the links to this page or these pages inside the content on other pages. 

6. Place an exclusive downloadable content.

If you just do it and ask to download it, probably it will not work.

Create a separate page for it, list the advantages the visitor will get from it together with inviting him or her to subscribe in order not to miss a new blog post, for example. 

7. Using a Linkedin group to redirect its members to the target web page.

 Linkedin groups have a function which allows sending welcome messages automatically to new members. So as you guess a link to your landing page can be placed here too. 

8. One more genius way to make people subscribe and leave their emails is to provide them it in the form of questionnaire looking like: seems that you are interested in our content wanna subscribe to our updates?

And the answers will be 

a) Yes, leave your email address here

b) Already a subscriber

c) No, thanks

This way can increase the subscribers amount up to 500%.

And as a bonus, I would like to add here a few tips on how to make your CTAs more attractive.

1. Make them bright and attention-attractive. Green and red colours are more likely to be clicked according to statistics

2. Write friendly calls-to-action like 

Wanna subscribe? I am in. Friendly language is softer and better than formal. 

3. Use social proves to make the visitors subscribe, it will look like: 6000 people already joined us, now it's your turn. 

But use it when you have big numbers.

4. Use customer's review stating how happy the customer became after getting subscribed to your newsletter.

5. Use these words that help your offer to become more attractive:

-Recommended

-Limited time

-Download

-Exclusive

-Extra

-Secrets

-Get access 

-Special offer

Regards, Kseniia