The 8% Rule: Why You Don’t Need All the Answers to Take the First Step

One of the biggest barriers to progress is waiting until you feel fully prepared. We often think we need to have all the information, all the skills, or a complete plan before making a move. But here’s the reality: if you understand about 8% of what’s in front of you, that’s usually enough to get started.

You can spend endless time analyzing pros and cons, but the truth is, you don’t need 100% certainty to move forward. Action leads to insight, not the other way around. The most successful people and companies don’t wait for perfect conditions—they start, learn, and adjust. That’s the key to momentum.

In one of my favorite books "The Hard Thing About Hard Things," Ben Horowitz discusses the challenges of decision-making, particularly in the context of entrepreneurship and leadership. He emphasizes the importance of making decisions with incomplete information and that we as leaders often have to act decisively even when we don’t have all the answers.

And if you’re torn between choices? Flip a coin. As it’s in the air, your gut will tell you what you’re really hoping for. That’s your decision right there.

Taking action with limited information is how you accelerate growth. Don’t wait—8% is enough to get moving.

Disclaimer: The 8% Rule

Before you dive into action based on the 8% Rule, a quick note: this isn’t a license to operate on someone’s pet hamster ....

While understanding just 8% of the full picture can be enough to get you moving, please ensure that your decisions are well-considered and, ideally, not hazardous to your health or the health of your furry friends.

Remember THIS is all about taking the first step. Do not (always) overthink.

"The only thing worse than starting something and failing is not starting something." - Ben Horowitz.