8 Revenue Manager phrases that mean "I am winging it and have no idea"
Fabian Bartnick
Revenue Management the right way | Founded 2 companies that optimize hotel & restaurant/bar profits through software, consulting & coaching | 50,000+ took my Revenue Management training
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We’ve all been there—stuck in a meeting where someone says something that makes you think, “Do they actually know what they’re talking about?”
Here are 8 classic phrases from revenue managers who are definitely winging it.
1. "We’re optimizing our mix across all channels."
Translation: I threw some guesses out there and hoped for the best. Please don’t ask for specifics.
2. "The data suggests we should hold rates steady."
Translation: I looked at the numbers, but there’s no way I can explain why it matters. Holding steady just sounded safe.
3. "Our forecast accuracy is a high priority for us."
Translation: I’m aware last quarter's forecast was a disaster, but hey, I’m trying to get better at guessing.
4. "We're leveraging seasonality insights to refine our approach."
Translation: I’m using a fancy word to make it sound like I know something about the seasons – which, by the way, I really don’t.
5. "We're seeing some interesting shifts in booking trends."
Translation: People are booking...or they’re not? Honestly, I just need more time to figure this one out.
6. "Our yield management strategy is robust."
Translation: I heard ‘yield management’ in a webinar, and it sounded smart. I’m actually not sure how robust it is or what that really means here.
7. "We’ll check the data again for outliers."
Translation: I don’t have the faintest idea about these trends, but data sounds like a safe word to throw out in a meeting.
8. "The competition is doing as normal, but we’re monitoring closely."
Translation: I haven’t looked at the comp set in weeks. I’m just hoping they don’t notice I’m guessing at this.
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Conclusion AKA Let's be honest:
we’ve all said a few of these in a pinch. So next time you’re in a meeting, just remember: you’re not alone in the lingo – we’ve all been there!
Love,
Fabian
Hospitality Expert | Hotel Software & Revenue Management | Beratungsprojekte auf Anfrage verfügbar
6 天前Yes, there's a lot of technobabble to cover up sins... some more RM speak fun: https://www.dhirubhai.net/posts/thibaultcatala_hotelmanagement-revenuemanagement-hospitality-activity-7227583963421196288-eXpJ?utm_source=share&utm_medium=member_desktop
Area Director of Revenue Management
3 周I like to throw these phrases around in order to stop my eyes from rolling int o the back of my head, usually after hearing something from a VP of Ops who believes that some ridiculous package can save a quarter in the last 30 days.
Accomplished Business Development & Revenue Professional
3 周Haha Fabian Bartnick ! Very good one. Concentration fades, depending on how long the meetings are. I like throwing in some obviously wrong stuff when it gets too long to see if anyone notices ;)
Hotel/Resort General Manager | Hotel Regional Director of Operations People. Leadership. Operations. Strategy. Results.
3 周Great list! It’s amazing how often you hear phrases like, “We’re optimizing our mix across all channels”—code for, “I’m not entirely sure what’s working, but it sounds strategic!”
Regional Vice President, Revenue Management | Commercial Strategist | Hospitality
3 周This reminds me of the phrase “if you can’t dazzle ‘em with your brilliance, baffle ‘em with your BS” ??