8 Reasons you should invest in SEO for your business website

8 Reasons you should invest in SEO for your business website

1. Increased Website Traffic: One of the main reasons you should invest in SEO for your business website is to see an increase in overall website traffic. According to Business Insider, websites get 300% more traffic from search engines than Social Media.

2. Better Quality Traffic: Not all website traffic is created equal. Quality traffic, which is targeted and relevant, is much more valuable than untargeted traffic. A good SEO should be able to utilize the right keywords to drive traffic to various stages of your sales funnel.

3. Increased Sales and Leads: SEO leads have a 14.6% close rate while outbound leads have a 1.7% close rate. In other words, SEO can help you generate more sales and leads for your business.

4. Increased ROI: Customer acquisition through SEO is said to be 87% cheaper than through PPC ads. Lower acquisition costs lead to an increased ROI for your business.

5. Improved Branding: Good SEO can help improve your brand’s visibility and searchability, which leads to increased brand awareness.

6. Improved Trust and Credibility: Being on the first page of results for relevant keywords can help improve your business’s trust and credibility. Since people tend to trust businesses that rank highly on search engines, this is an important factor to consider.

7. Good SEO = Better User Experience: Good SEO can lead to a better overall user experience for your website visitors. This includes factors like mobile friendliness, site speed, and relevant and informative content.

8. Helps You Stay Ahead of the Competition: If your competitors aren't investing in SEO, then SEO would give you an edge over your competitors. By being more visible and searchable than your competition, you'll be able to better attract customers and grow your business.