8 Reasons Why You Need to Write a Book
1.?A book gives you instant credibility
2.?A book is a perfect way to position yourself as a consultant or authority.
3.?You can use your book to get leads and build traffic.
4.?Your book can help you to get speaking opportunities.
5.?You can publish your book in a variety of formats, Kindle, print, or a digital file (PDF). Each format gives you access to different markets.
6.?Your book is a perfect way to get media attention, radio shows, TV interviews and traction in social media.
7.?Your book becomes the ultimate business card and places you head and shoulders above your competition.
8.?As a ghost writer. I create a done for you book which answers the most pressing questions of your target prospects. When your prospects discover you've solved some of their most pressing problems - and you haven't asked them for an order, they are far more likely to want to work with you.
As I have learned from people like Danny Iny of Mirasee, You need to do research interviews to validate that people are serous about the problem that you think that you want to solve for them. You need to review as many of the existing solutions, as you can find. You need to know where your target beneficiaries are going to find resources like your book. As you begin to evolve the plan for the book, possibly the table of contents, run it past some of the people that you interviewed, without being salesy. Having a clear mission statement can be a very useful resource. The book should plant the seeds for some follow up service or product to establish a revenue stream. This last part can be the most difficult.