8 Reasons Why Customers Leave Your Website

You’ve developed a professional website from scratch, added relevant content, and paid for targeted ads. You follow a marketing strategy, make all the necessary updates, and your sales team is ready to handle the orders. So, why do potential customers leave your website and never come back? What scares them?

Converting web traffic isn’t an easy thing. However, there’s plenty of opportunities to improve conversions that you might have missed. Check our listing to enhance the impression your website leaves and convert more visitors into clients.?

1.Boring UX Design and Content

Is your website classic or boring? The same free images from photo stocks, cliches, or unimaginative fonts are dangerous symptoms.?

Tastes and aesthetic cravings differ. Websites can be minimalistic or contain a lot of elements, depending on a product, a company’s image, or cultural perspectives. Nonetheless, we can give you a universal recommendation, surprisingly.

Try to focus on enhancing the personality of your business through the website. Be honest and spend more time making custom pictures and expert content that will reflect your expertise. Honesty and personalization require effort but the return is certain to exceed expectations.

2.Not Enough Interaction

UX/UI design is aimed to be customer-oriented or customer-centric. If you expect visitors on your website, let them know they are welcome there and their opinion is important for you.

To make a website more interactive, try the following tactics:

• Ask for ratings with the help of five stars or emoticons;
• Ask for comments;
• Incorporate gaming elements like levels or/and add third-party interactive forms like polls and quizzes;
• Share user-generated content and highlight top user comments;
• Provide relevant internal links

3.Mobile-Unfriendly Websites

In the first quarter of this year, mobile devices generated 54.8% of total website traffic. If your website is still not optimized for smartphones, you cannot count on an endless flow of leads.?

Think about how your website should look on small screens and do not forget that it should load quickly. The user experience you create should be consistent, so stick to a simple and clear design.

Adapting a website for mobile devices can be an exhaustive process but you will thank yourself later.

4.Auto-Playing Video Ads

Do you know the best way to make a visitor click the back button immediately? Add an auto-playing video with sound on a web page. Today customers prefer choosing the manner and the format to consume content. Attacking them with noisy videos means trespassing the customers’ personal boundaries.

In general, try to avoid unnecessary and aggressive pop-ups. Your visitors can simply use ad blockers and the messages you meant to convey through pop-up ads won’t reach them.

5.No Multichannel Communication?

If you place an e-mail address and a telephone number on your website, it’s not enough. Customers need an instant response and multiple communication channels to choose between.?

Add a live chat but don’t stop on this. Provide your customers with an opportunity to make audio and video calls right from the website. Add links to your social media profiles and messengers. Cover the most relevant communication channels and don’t make your customers wait.

6.Unclear Value Proposition and Product’s Benefits

It takes a customer 10 seconds to decide whether he or she should stay on the website or leave it. Therefore, businesses should communicate the essence of their offer within this period of time.?

To make a clear value proposition, consider what exactly you are selling, to whom, and how to address the problem of your customer. If you want to add some characteristics of your product, describe them in terms of the end benefits for your customers and not the product’s features.?

7.Lack of Conversion Points

Sometimes the key issue is not your design or content. You can have a great product presentation when your website just lacks conversion points. You describe a product or a service but give no clues on how to buy it.?

We discussed above that ads shouldn’t be too intrusive. When it comes to CTA buttons, though, make them obvious, bright, and mobile-optimized. This way your visitors will know exactly where and how to convert. Remember that your CTA should have a clear and direct message so that the visitors can be sure they are doing the right step.

8.Too Many Registration Steps

When your visitors have to complete a quest before reaching your content, it annoys them. The same goes for detailed registration forms where a few fields would suffice. Stay available.

We don’t deny the importance of cybersecurity here. Ask whatever you need to prevent unauthorized access. However, when the goal is reaching your texts, videos, or a newsletter subscription, keep it simple.

Make an Impression on Every Visitor

If you see that your website needs to be updated, you are probably right. Customer expectations are evolving, so you should stay tuned to them and find the technical tricks that could help you to satisfy customers’ needs.

A website is a principal contact point in online business. Let it speak for you and be convincing.