8 Reasons why the 3D Visualization is experiencing growth

The 3D rendering and visualization market is proliferating and is expected to continue to grow at a rapid pace through 2025 and beyond. The value of the market in 2018 was listed at $1.5 billion and could hit as high as $5.63 billion in 2025.

Why is 3D rendering such a hot commodity? 3D services have a wide range of use cases in a variety of different industries that has allowed it to survive and expand through the years.

The main opportunity for 3D rendering services is in the marketing industry. The technology has become more affordable over the years, allowing marketers to utilize the tech to meet their client’s needs better and expand their audience.

Marketers are currently leveraging the abilities of 3D rendering in marketing to achieve a longer reach and better results for their campaigns. Several factors play into why 3D rendering has created such a buzz in the marketing world.

• Higher customer satisfaction
• Higher quality renders
• Immersive experiences
• Better visualization
• Versatility
• Increased Value

Higher Customer Satisfaction

With a market full of misleading ads and confusing images, selling valuable products is more difficult than ever. Many less reputable companies sell products and services that do not meet the description and photos displayed in the advertisement. This shady practice leads many consumers to be wary of trusting companies, which results in lower conversion rates and slower sales.

Now that 3D rendering has entered the marketing world, marketers can inject confidence into their interactions with consumers by showing them a product exactly as it will be upon completion or purchase.

Some use cases are on crowdfunding websites like Kickstarter, and others are in architectural firms. Regardless of how the technology is used, customers and clients can now see what they want and what they’ll get, ensuring a higher level of customer satisfaction.

Higher Quality Renders

Faster and better-overall 3D rendering software can now generate higher-quality 3D renders than ever before — an essential aspect of any marketing campaign. High-resolution smartphones, 4K TVs, and AMOLED display pixels are all recent advancements in 3D rendering tech that allows marketers to use newer and more high-quality advertisements.

3D rendering software has increased capabilities that produce quality images marketers can use for commercials on 4K flatscreens and mobile devices. The tech does not sacrifice quality in its pursuit of creating advanced 3D renders.

Immersive Experiences

2D media and advertisements no longer attract masses of consumers to new products. 2D is a product of a bygone era that people don’t engage with at the same level as they used to. Even when designers add features like sounds, animations, or even short videos, they cannot fuller immerse the viewer in the product they’re offering. Fortunately, 3D rendering can do just that.

Buyers are more likely to purchase a product from a 3D ad than a 2D ad. 3D advertisements allow consumers to rotate a 3D rendering of the product to see every angle and make a more informed purchasing decision.

Immersion also plays a large role in real estate marketing. Some real estate firms use 3D visualization like virtual reality (VR) to show a home or apartment still under construction. Buyers can walk through a fully rendered property to see every aspect and all the details.

Better visualization

3D renders allow consumers to see what for what they are paying. Buying products online is often challenging and risky. Sketches, drawings, and 2D ads don’t give an accurate depiction of what the buyer will get with their money and can’t show the full value, or lack of value, of a product as a 3D render can.

Marketers gain more trust from their customers with a full 3D render that showcases the best qualities of the product, the materials, and the entire design. Now, customers can see what they’re getting and make more informed decisions.

Versatility

Digital renderings are versatile for their markets, and 3D renders are valuable products for marketers to use. Versatility is more essential than ever and is vital to digital marketing, thanks to the internet.

Whatever platform a digital marketer uses to display their advertisements to their target markets, 3D renderings can adapt to meet the requirements. Marketers can use high-resolution images, animations, 3D displays, VR walkthrough, and other tools to bring 3D advertisements to any platform they need.

Increased Value

3D models have brought increased value to digital marketing techniques. 2D sketches and drawings lack small details and geometric layouts. With 3D renders, the entire project is laid out in a to-scale rendering that is accurately geometric and shows the minute details.

Architects can show shapes the way they’re meant to be seen. They can also make scaled models that are fully accurate in all the details. This new way of marketing has opened doors for architects, designers, and developers to see how a product or property would look in real life and for marketers to entice customers better to make a purchase.

Conclusion

New marketing techniques through 3D renders save marketing firms money in the long run. While some 3D rendering services are still pricey, the cost overall has come down in recent years, making 3D rendering and visualization more accessible than before. More tech advancements have brought mainstream adoption and increased the value of using 3D models.

With higher customer satisfaction, quality renders, immersive experiences, better visualization, more value, and cost savings, there is little to no downside to using 3D models in marketing practices.