8 Reasons to target low search volume keywords

8 Reasons to target low search volume keywords

Choosing the right keywords for your SEO strategy is crucial. However, it’s not always so easy to land on the high-volume, high-converting, low-competition keywords. Even though these keywords are the heavy hitters of SEO, in today’s oversaturated market, it may be beneficial to find another strategy.

That is where low search volume keywords can come into play. Low-volume keywords (those below 250 searches per month) present an ideal opportunity to target terms that are 100 percent relevant to your business.

In one of our recent articles, Nick Brown lays out eight reasons to target low search volume keywords and explains how to do so.

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