8 Reasons of Failure for a Web Design and Development Company

Today, the entire internet floods with different and a variety of web design and development companies. Each company differs from the other in terms of its services, structure, products’ quantity and quality. But, not much sail through. 75% of the clients reach out for a web design company after having approached one failing company earlier. This failure occurs due to several reasons and funny enough most are a classic case of cutting off the nose to spite the face, which, otherwise, could have been easily avoided.

Focusing more on closing the deal – This is done during the first phone call or meeting with the client. Whether you have been a customer or a vendor, you will know this conversation. In order to close and acquire the deal as soon as possible, the vendor will agree to whatever the potential customer will say. Absolute no questions or enquiry will be put up from the vendor’s side, let alone suggestions.

Such acquire-the-deal conversation disables the company to know the purpose and core concept of the website that the potential customer is asking for. Such lack of knowledge leads to un-illustrative, non-interactive design that fails the purpose of its deployment.

Example -   

Potential customer – I’d like to get a CMS site designed.

Vendor – That’s great. When do you need it ready?

Potential customer –As soon as possible.

Vendor – It won’t take longer than 45 working days.

Potential customer – This sounds good. The cost?

Vendor –*answers*

Potential customer – cool

DEAL MADE

The entire focus of the vendor was to get the client, however he did not ask the most important question – “Why”. Not knowing ‘why that client required a CMS website’ will keep the website design from serving that purpose the client would have expected it to. The vendor doesn’t know who is going to be the target audience of the website and why.

A little information is a dangerous thing. This will only lead to failure of the website and with it, the company.Not getting involved with the clients the prime mistake that can take the entire process of designing, the design and the company down.

The right way -

Potential customer – I’d like to get a CMS site designed.

Vendor – That’s great but, why?

INTERACTIVE CONVERSATION

Designing without purpose – Candidly speaking, an aimlessly designed website is vain. Every website is designed with a purpose, be it education, entertainment, business, information, or interaction. Not knowing what is expected from the website will disable your design to compliment it and, frankly the chances to catch up due to a coincidence are as thin as air.

A design is more than just a theme and typography or a layout with templates. It requires developments like admin module, visitor module, content, etc. which all depends on what is the core concept of the websites. When one aspect is required to compliment other it’s important to know the deep-embedded basic – concept/idea/purpose; or else the website dooms, and ship will take down the entire crew.

Borrowing too often- There’s a wide difference between getting inspired from a well-designed website and borrowing the design in itself (‘cause that is downright copying). Even if a designer copies a little bit of design from different websites, it would still be typical of UN-creativity and incompetency. Hacking cores and source codes also makes it impossible for site updates because of security and bug fixes. Even if the developer fixes one problem, another will keep arising one after the other.

Putting the design first- It’s best to wire frame out all of the functionality taking into account the platform you're using before the design is done. Later have your development team work with the designer together, so collectively they can come up with something that is beautiful as well as functional.

No planning manager – Not having a proper management under the right  guidance can cause cluttered situations where the designers may go off track, the developers might get out of control and content might just be simply irrelevant or UN-complimenting. Such a chaotic scenario can be avoided if a planning manager is present to take the responsibility and hold on to the entire team. This will enable strategic planning, effective execution, guidance, monitoring, strong control and right closure to the project.

Digging a money pit – The worst thing that is done by almost all failing companies that lead to the ultimate doom is digging a money pit. This means trying to extract as much money as possible by the client through false promises, insincere deadlines and manipulated information. Explanation would be vain, we all have been on the other end of the situation and we all know how a customer would react, what word-of-mouth consequences will be and in what multiple ways the company will shut itself close. Digging a money pit will eventually end up with a dug grave.

Contrary to the mentioned strategies, Webzesty is a web design and development company that sincerely believes in originality and appropriate work ethics. Trusted since 7 years, Webzesty loves to design for new concepts. Got a concept? Get a website designed at www.webzesty.co.uk