8 Proven Strategies to Boost Social Media Engagement

In 2024, one marketing channel that marketers can’t avoid is social media. Social media is the place for search, service, and sales for marketers. This is because marketers are increasingly targeting a generation that grew online. According to HubSpot’s ‘State of Marketing’ report, 74% of marketers want to engage millennials, 67% Gen X, and only 27% are interested in engaging baby boomers.???

But it isn’t enough for businesses to simply have a social media presence. Increasing engagement on social media is one of the top challenges and goals for businesses. However, opting for remote hiring top digital marketing talents can be the solution to this. Before we break down why, let’s first talk about 10 proven strategies to increase your brand’s social media engagement.?

?

Strategies to Boost Social Media Engagement?

If you're a DIY individual, here are 10 proven strategies you can use to boost your brand's social media engagement. Alternatively, you can hire digital marketers from Remote Resource to manage your social media presence.??

1. Define Target Audience?

Defining your target audience and selecting the right platform are crucial for maximizing engagement. By understanding the demographics, behaviors, and preferences of your audience, you can tailor your message and choose the most suitable platform.?

Start by clearly defining your target audience, considering factors like age, gender, purchasing behavior, location, and interests. This understanding helps you identify their motivations and needs, guiding your choice of social media platform.?

For instance, if you're targeting B2B clients or professionals, LinkedIn is ideal. Conversely, for younger demographics and visual content, platforms like TikTok or Instagram are better suited.??

1. Create a Consistent Brand Identity?

Ensuring consistent brand identity across social media platforms is vital. It fosters audience recognition and trust, regardless of the platform they engage with. Achieve this by maintaining visual consistency in colors, imagery, fonts, logos, and explainer videos.??

A unified brand image reinforces your message, builds credibility, and sets you apart from competitors. As a small business owner, you can feel accomplishing everything singlehandedly daunting. As such the best alternative is to hire digital marketers and graphic designers to maintain your brand's visual consistency.?

1. The Quest for Personalization??

In today's data-driven, AI-powered landscape, consumers yearn for a personal connection with brands. Your social media content should prioritize addressing user needs over efficiency. It must resonate personally, addressing real concerns and showcasing expertise.?

Moreover, adhere to the 80/20 rule when crafting content. Aim for 80% of your posts to educate, solve problems, or entertain followers. Reserve the remaining 20% for promotional material promoting your brand.?

1. Use Hashtags Strategically??

Hashtags are more than just trendy symbols; they're powerful tools for increasing content visibility and amplifying reach. To leverage their power, understand how they work and implement these tips: start by researching popular hashtags related to your industry or niche to increase visibility among followers.??

Additionally, creatively use branded or niche hashtags aligned with your campaign or brand to build recognition. Finally, keep an eye on trending events and topics, using relevant hashtags to boost your content and join the conversation.?

1. Use Visual Assets?

Social media is inundated with content, giving you only about 3 seconds to capture your target audience's attention as they scroll. Research indicates that visual assets are more effective at grabbing and maintaining engagement.??

For example, Facebook posts with images see 2.3 times more engagement, while video posts on Twitter receive 10 times more engagement. To incorporate high-quality visual assets into your social media calendar, you should hire graphic designers.??

1. Follow a Post Schedule?

How often and when you post on social media also impacts engagement levels. You should adjust your posting schedule based on when your audience is most active. The frequency of posting also depends on the platform you are using.?

The general rule of thumb is to post three to seven times a week on Instagram, once or twice daily on Facebook, and up to 5 times a day on Twitter, etc. However, it's important to track audience metrics and adjust accordingly to target followers when they are online.??

1. Reshare Top Performing Content?

Once you share content, you should always check the analytics to understand its performance. You should then reshare or repurpose your top-performing content. When resharing content, consider changing the call-to-action or title.?

Resharing or repurposing old content can help build traction. Those who loved your content the first time will likely appreciate a second serving.???

1. Cross-Promote Content?

This is the age of collaboration. If you're struggling to engage your current social media audience, it's time to team up with another creator. Cross-promotion allows you to grow your audience by tapping into the followers of another channel.?

You can choose to collaborate with a competitor or another company in your industry. Jointly produce content by asking for an opinion piece in a report published by you or appear as a podcast guest on a show hosted by your industry counterpart. You can also collaborate with micro-influencers to attract new audience and see the engagement levels soar.??

Why opt for Remote Hiring??

Gaining engagement and traction on your brand’s social media accounts is a journey. The paragraphs above offer simple steps to follow. To make significant long-term progress, you should hire digital marketers .?

However, top-rated digital marketing talent often commands hefty salaries, which may be beyond the reach of most SMBs. In this case, remote hiring is a prudent alternative. For instance, you can hire digital marketers from Remote Resource? at a fraction of local hiring costs.??

Remote Resource? offers a pre-vetted talent pool selected from the top 10% of industry talent. With Remote Resource?, you can pay as you go, avoiding long-term obligations and unnecessary compliance hassles. In addition to digital marketers, you can hire graphic designers to create superior visual assets that attract customers.??

Wrapping up?

The above paragraphs outline 8 proven strategies businesses can use to boost social media engagement. While implementing these strategies can help gain traction on your social media channels, hire digital marketers for long-term benefits.??

Consider remote hiring from Remote Resource? for cost-effective solutions and to stay ahead. Connect with us to learn more and stay ahead of the game.?