8 CEO secrets to Skyrocket Sales with extraordinary people

Consumer behavior is changing faster than businesses can keep up. Smart CEOs know that Digital transformation can help them keep pace—but not get ahead.

They know their most powerful weapon is our human imagination to create and here are 8 plays they can use to jump in front in the growth race.

1. Life-centric plays to drive growth

Shift from product or customer-centric strategies to life-centric approach.

A life-centric approach is built on understanding that ideal consumers change their needs because of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all.

Companies with life-centric strategies are willing to make bold, creative changes to the heart of what they do, whether that means upending business models and internal operations or reimagining who their customers are.

By gaining a profound understading of people where understand whats happening in their lives and the external forces that impact their life and find ways to respond that create value in the rest of their lives.

Businesses focused on life centricity are best positioned to maintain their relevance and thrive. They are:

• 3X more likely to outperform their peers on speed-to-market and almost five times more likely to outperform on customer lifetime value.
• Almost five times more likely to outperform on customer lifetime value.
• Outpace the growth rate of their lagging peers by nine percentage points.

From Research: The Life Centricity Playbook - Baiju Shah - Accenture

2. Data-Driven Opportuntity Management:

The Smart CEO will not use data and the CRM as a reporting tool. Rather as a powerful source of opportunities to sell. They focus on THE MIDDLE FUNNEL where clients already buy and study their behaviours as well as what sales processes are working well. They then pour fuel on the small fire by clearly defining and communivating what the ideal opportunities look like.

Sales Reps and front line managers are often blind to the opportunities.

to create huge demand.

3. Sales Team Empowerment:

CEO's ensure sales leadership focuses on making their first level leaders an elite squad who master opportunity management because they are the Winning sales culture DNA for scaling sales fast.

The CEO will make sure to foster a culture of accountability where the super unique talent of first level sales leaders are not used as glorified sales reps.

Rather, they hire extraordinary people who:

-Have the Ability to Craft Innovative Sales Strategies - Rather than relying on traditional methods, these leaders inject innovation into their approaches and sales playbooks.

-Are Agile in the face of change - they are strategists, capable of pivoting their tactics to seize opportunities and mitigate threats.

-Fostering a culture of collaboration. They are passionate about continuous learning with shared objectives and inspire teams not individuals to achieve exceptional results.

-Harmonizing Super Teams - Through mentorship, empowerment, and an unwavering commitment to growth, the First level Sales Leaders create environments where every team member can flourish and new sales reps can execute the sales processes easily and quickly.

4. Strategic Partnerships to create a winning sales culture

Identify and form strategic partnerships with complementary businesses where not only each partner adds valuable resources and talented people but also each partner is a sales growth winner and has a winning sales culture. This could involve co-marketing efforts, cross-selling opportunities, or joint ventures. For instance, a software company winning growth in a certain niche could partner with a hardware provider to offer bundled solutions.

5. Creativity - The biggest Sales and Marketing Weapons

By connecting their deeper understanding of customers’ lives to potential new uses for talent and technology, companies can expand beyond the boundaries of their traditional industry thinking and into a bigger ecosystem of meeting people’s needs.

CEOs just dont bring technology updates, rather an entire mindset makeover, one that brings creativity into the boardroom to seize opportunities for value creation and growth.

6. Agile and Flexible Sales Processes:

Regularly review and update their sales processes to adapt to changing market conditions. Implement agile methodologies that allow your team to quickly respond to customer feedback and market shifts. This could involve shorter sales cycles, rapid prototyping, or A/B testing of different sales approaches.

Smart CEOs break down silos to unleash the communication and creativity that drives innovation.

7. Incentivize and Reward Performance

Reward for capturing new opportunities in the middle funnel as first priority not just rewarding for new customer acquisition. Give these rewards by making a noise, a song, a dance, a slogan that unites. Ring a bell creating energy on the sales floor and hand out cash and non cash rewards. CEO and managemnetg haircut when targets are made to show you care and have skin in the game.

8. Make it ever easier for customers to deal with you

Reduce the tech stack that overcomplicates the experience for the user, without achieving the utility that the technology promised. Make it easier for customer-facing functions (including product, marketing, commerce, sales and service) to be connected across a single data and experience platform.

Smart CEOs make the customer experience so delightful that they become unstoppable Brand advocates driving new business through referrals.

At Paul Is Sales LTD we understand the success of scaling sales fast is not just about increasing revenue and creating sustainable growth.

We know that creating an exceptional place to work where the incredible human talent in the team and those you serve is realized and unleashed and people create the life they love. This for me is the most rewarding of all.