8 overlooked opportunities to sign more clients in 2025 (and they are right in front of you)

You know that feeling when you realise the answer was right under your nose the entire time?

Like discovering the TV remote stuck between the cushions after swearing blind someone hid it?

Or noticing the car keys were on the kitchen counter you’ve checked five times already?

That’s exactly how signing more clients often works. The opportunities are already there - you just haven’t spotted them yet.

So, what if 2025 wasn’t about doing more, but finally seeing (and acting on) what’s been in plain sight all along?

So let’s talk about the 8 lowest-hanging fruits you can pluck to sign more clients without selling your soul to social media.

1. Follow up with past sales calls

Remember those sales calls that didn’t quite close?

Maybe the timing was off, the budget wasn’t there, or they ghosted you halfway through.

Guess what?

People’s circumstances change.

They get funding, priorities shift, or they finally realise they need your expertise.

Shoot them a friendly email or message, something like:

"Hey [Name], I was thinking about our chat last year and wanted to check in.

Are you still looking for help with [their problem]? I’d love to help if now’s a better time."

A no from the past isn’t a no forever - it’s just a “not yet.”

2. Respond to those “quick question” messages

You know the ones - those leads who slide into your inbox asking for advice, recommendations, or just to “pick your brain.”

While you might be tempted to brush them off as time-wasters, they’re often testing the waters before committing to working with you.

Instead of seeing them as freebie hunters, position yourself as the obvious choice. Give them a helpful but incomplete answer and lead into what you offer:

"Great question! Here’s a quick thought on that… If you want a more detailed plan, we could hop on a strategy call."

Turn curiosity into cash by guiding the conversation toward your services.

3. Check your old DMs

DMs from weeks, months, or even years ago are often a goldmine of untapped potential.

That friendly exchange about their business struggles might have fizzled out because you got busy (or, let’s be honest, you forgot).

Scroll back and pick up where you left off:

"Hey [Name], I was just revisiting our last chat about [their topic]. How’s it going now? If you’re still looking for [your service], let’s have a quick chat!"

The beauty of old DMs?

They already know who you are. You’re not starting from scratch.

4. Engage with your content’s biggest fans

Every time someone comments, likes, or shares your posts, they’re waving a little flag that says, “I’m interested.”

But how often do you follow up with these people?

Send a message or comment back with a personal touch:

"Thanks for engaging with my post, [Name]! I noticed you’re interested in [topic].

If you’d like to dive deeper, do you want to talk a bit more about [outcome] on a intro call?"

Your most engaged followers are often just waiting for a nudge to become paying clients.

5. Revisit your email list

An email list isn’t just a collection of addresses - it’s a room full of warm leads. They’ve already opted in, which means they’re interested in what you do.

Send a re-engagement email to rekindle that spark:

"Hi [Name], I’ve been working on some exciting new ways to help people with [problem you solve]. Would you like to hear more about how I can support you in 2025?"

Consistent, thoughtful emails can turn your list into a client-converting machine.

6. Keep an eye on your competitors’ fans

Ever noticed how some people comment on or share your competitors’ content?

That’s a sign they’re actively seeking solutions in your niche.

Now, I’m not saying you should swoop in like a seagull at a beach picnic, but there’s nothing wrong with introducing yourself to those who might prefer your approach.

Connect and then send a simple thank you note.

For example:

"Hi [Name], I saw your comment on [competitor’s post] and thought I’d reach out. If you’re exploring options for [topic / outcome], I’d love to show you how I can help."

Competition isn’t personal - it’s just business.

And there’s plenty of pie to go around.

7. Use Sales Navigator like a pro

LinkedIn’s Sales Navigator isn’t just a fancy tool; it’s a treasure map.

Filter for your ideal clients based on location, industry, or even job titles, and start reaching out with personalised messages.

But even better, with Sales Nav Advanced, you can find buying intent (people paying close attention to your business) and Category interest - people paying close attention and researching specific products and services.

Keep it light and human:

"Hi [Name], I noticed you’re [their role] at [their company].

I specialise in helping people like you with [outcome].

Would you be open to a quick chat?"

Specificity makes all the difference.

Nobody likes generic pitches.

8. Dive into LinkedIn groups

Think of groups as ready-made pools of potential clients.

If you’re in a group filled with people who need what you do, start showing up consistently.

But here’s the trick - don’t jump in guns blazing with sales pitches.

Instead, contribute genuinely helpful advice.

For instance: "That’s a great question, [Name]. Here’s what’s worked for me with [your solution]. If you’d like to chat more about it, feel free to message me."

Be the go-to expert in the group, and they’ll naturally gravitate toward you.

Final thoughts: Make 2025 the year of easy wins

These leads are already warm (or at least lukewarm).

All you need is a little effort to turn them into paying clients

The most important thing to remember is that nobody sells anything on LinkedIn, you start conversations on LinkedIn - that gives you an opportunity to win a client.

The only thing you are selling on LinkedIn is the value of a conversation.

The more conversations you have in 2025, the more money you'll make.

How to run a great sales call

In this episode of the Mindset, Marketing, & Money Podcast, we breakdown the essential elements to hosting a discovery / sales call.

....and how to make it the best call so your prospects want to work with you.