[#8] OTT from the Beach

Welcome to the 8th edition of "OTT from the Beach" – where we bring you the latest waves in the OTT industry, all with a touch of sunshine from our Gran Canaria base!

Whether you're an OTT enthusiast, a media, sports, or entertainment executive, a tech sales pro in streaming, or simply supporting 2Coders, this newsletter is tailored for you.

As a subscriber, you deserve the best, and we're excited to share the most relevant OTT insights, company highlights, and exclusive content with you every month.

Let's dive in!

Key highlights:

• What could be the news in September if not IBC-related?
• Shoppable Streaming: A New Era of Interactive Advertising?
• The Summer of Sports: Pushing the Limits of Live Streaming

"OTT from the Beach" might have taken a little vacation like the rest of us, but even while lounging by the waves, it couldn’t resist sending over the latest news and opinions from the OTT world! So, whether you're still on holiday or back at the office, we’ve packed in some updates to keep you in the loop.

Still thinking about squeezing in that last summer getaway? Check out our Beach of the Month pick, and if you need more sunny inspiration, our previous editions have plenty of Canary Islands escapes to spark your travel dreams. Happy end of summer—let’s meet at IBC!

What could be the news in September if not IBC-related?

Let's do one more roundup reminder of what you can expect when you visit us at Hall 5, Stand 5.H96:

• Velvet in Action: See our SDK-based OTT platform live in action and discover how it makes streaming smoother and smarter across all devices.
• Partner Integrations: Explore pre-integrated solutions with top partners like Bitmovin , Mux , NPAW , and more. We've shared the benefits of these integrations before, so check out our articles for a deeper dive into how they enhance your streaming experience.
• Customization: Learn how Velvet Media can be tailored to your brand, making your streaming platform uniquely yours.
• Analytics & Control: Get hands-on with Velvet’s insightful analytics and management tools that put you in complete control.

Want to see it all in person? Book a demo and secure your spot at our booth!

Sip, Chat, and Connect: Sunday Happy Hour Awaits!

And after all the demos, we’re all about the happy hour—because those are the best networking hours! We value connecting with fellow industry professionals, and we’ll be joining forces with NPAW and castLabs for a joint happy hour at NPAW's booth on Sunday. We’ll be trying to be everywhere, but you can definitely find our team there.

Don’t miss it—register here !

Shoppable Streaming: A New Era of Interactive Advertising?

Netflix's latest partnership with Google is certainly making waves in the streaming industry. Through their "Emily in Paris" collaboration, Netflix is integrating Google Lens technology, allowing viewers to shop the show’s iconic fashion right from their screens. This is more than just another ad integration—it's a creative blend of entertainment and e-commerce, offering an interactive shopping experience while watching your favorite series.

This move, alongside shoppable pause ads and title sponsorships, signals a shift toward more engaging advertising models. As streaming platforms continue to explore new revenue streams, could we see this type of integration becoming a regular feature across the board? The potential for similar collaborations could revolutionize the way brands engage with content and audiences, offering both creative value and commercial impact.

With this trend on the rise, the question for those of us in the streaming industry is: Could these shoppable integrations become a staple in our marketing playbooks?

Playa del Inglés

Playa del Inglés, nestled in southern Gran Canaria, could easily be crowned with a degree in "best beach experience." With nearly year-round sunshine, it boasts gentle weather, a sprawling stretch of golden sand, and protected areas perfect for family fun. It’s a vibrant spot, offering something for everyone, from surfers and runners to sun-seekers. Whether you're looking for bustling energy or a quiet escape, Playa del Inglés has it all—making every day on the beach a unique adventure.

The Summer of Sports: Pushing the Limits of Live Streaming

This summer’s lineup of major sporting events has been a masterclass in the power—and challenges—of live sports streaming. With global events like the UEFA European Championship and the Paris Olympics drawing millions of viewers, it’s clear that streaming is becoming a dominant force in how audiences consume sports content. However, the growing scale of these events also brings challenges, like the infamous latency issues during the England vs. Switzerland match, reminding us that real-time viewing in streaming still has room for improvement.

As streaming platforms continue to grow, especially in the sports sector, it's the innovations in content delivery that will shape the future. From leveraging CDNs to reducing latency, to more dynamic viewing experiences like helmet cams and 360-degree video, the potential for enhancing live sports streaming is huge. But with increasing competition among platforms, the quality of experience—reduced buffering, better image quality, and minimal delays—will be what sets services apart. Could these developments lead to streaming becoming the go-to standard for sports broadcasting? It’s certainly trending that way.

(For more detailed insights, check out the full article here .)

The longest-running live stream

The website "Slow TV" in Norway once live-streamed a 134-hour-long journey of a cruise ship traveling along the Norwegian coast in 2011. This event became a national phenomenon, showing that streaming doesn’t always have to be fast-paced to capture an audience.

Additional literature for this month ;)

Podcast: Voices of Video *check out the latest episode featuring our co-founder Dailos as a guest.

Column: NBCU Enhances Accessibility Features for Paris 2024 Paralympic Games Coverage

Linkedin: TVREV Newsletter by Alan Wolk

Thank you for joining us for the eighth edition of our newsletter! Your continued support truly makes a difference. If you found this edition helpful, feel free to share it and encourage others to subscribe.

Stay tuned for more OTT news and exciting updates from 2Coders Media. We’ve got plenty more insights and surprises coming your way—just in time for the IBC show and beyond!