8 NEW GRAPHIC DESIGN TRENDS FOR 2020
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01 ) MUTED COLOR PALETTES
Designers and brands are stepping back from the vivid and bold color trends of last year, towards more muted color palettes. Muted colors are simply colors that have been slightly desaturated with black, white or a complementary color.
02) COLOR GRADIENTS
Instead of being relegated to the background of images, gradients will be used in a lot of unique ways this year. They will be added to complex illustrations, used as color filter, and included in simple graphics to add some depth and texture.
03) ABSTRACT & DREAMY ILLUSTRATIONS
Simple illustrations don’t have the same eye-catching power that they once did. Embrace more imaginative, abstract, and even dreamy illustrations to really stand out in 2020.
04) HEAVY BUT SIMPLE FONTS
Heavy fonts are usually bold or extra bold. Lots of designers seem to be using heavy fonts to create contrast and hierarchy in their designs by pairing them with a simple background or lighter font.
05) BEAUTIFUL FLOWING SHAPES & LINES
Flowing shapes can be used to convey a natural, approachable, and genuine feeling throughout your designs. They also pair well with other design trends, like muted colors and heavy fonts for a unique composition.
06) GENUINE & NEUTRAL STOCK PHOTOS
Once color trends start to shift, the trends in stock photos and images are pretty quick to follow. That means you can expect to see a lot more muted landscapes, genuine portraits, and neutral stock photos being used in 2020.
07) MINIMALIST LANDING PAGES
More brands are taking a minimalist approach to their homepages to achieve better load times and compatibility with mobile devices. Especially because Google rewards pages that check both of those boxes with better spots in search rankings.
08) BETTER BRANDED ANIMATIONS
Companies will take the time to create better and more unique branded animations this year. Animations are more eye-catching than the standard reaction GIF. Because of overuse, reaction GIFs are about as eye-catching as a stock photo in 2020.