8 most popular and best digital marketing courses online (free + paid)

If you are aware that digital marketing is in its full bloom, consider yourself lucky. The famous social media influencer, serial entrepreneur, and real estate investor, Tai Lopez predicted back in 2016 that digital marketing skills will be in much demand in upcoming years.

As the events unfolded and the Corona pandemic hit the world, we saw a tremendous shift towards social media marketing and ecommerce skills.

We have curated for you the list of the ten most popular and best digital marketing courses online, which you can start learning right away.

Relax back and enjoy this article while sipping your tea or coffee. You will enjoy reading about the digital marketing course and will be pleased to know that these courses can change the course of your life and business.

Free Digital Marketing Courses

Google digital garage

The 1st course on the list is by a tech giant we all are familiar with, Google. Google started providing free training in digital marketing a few years back. Its initiative Google Digital Garage platform, has trained thousands of aspiring marketers free of cost.

Google digital garage provides free training in digital marketing and offers courses in data science, big data, career and development, and technology. Its course, “fundamentals of digital marketing,” is a comprehensive course of 40+ hours. The course duration starts from 2 and goes as high as 20+ hours.

Furthermore, many individual e-learning platforms and universities have collaborated with Google to provide free and paid technical and soft skills training. Famous venues include Coursera, Futurelearn, The Open University, Udacity, and Simplilearn.

Semrush academy

Semrush has recently expanded and innovated a training platform that provides online training in the digital marketing sphere. It offers separate SEO courses alongside platform-specific courses. They teach you how to use Semrush for SEO.

You can find different courses ranging from competitive analysis, keyword research, technical SEO to content marketing, Social media marketing, and PPC. Industry experts teach classes like Eric Enge (co-author of the book “the art of SEO”) and Greg Gifford.

Semrush academy also provides exams to test your digital marketing skills. You get certification after passing the exam.

Semrush academy is an excellent place to start your digital marketing journey if you cannot afford paid training online.

Hubspot digital marketing course

Hubspot is the one-stop-shop for catering to your needs regarding digital marketing skill training. Hubspot is a CRM software company, but it is also famous for the expert vetted and high-quality courses. You can find online courses in the categories of sales, marketing, and customer service.

The core strength of Hubspot is helping entrepreneurs and businesses in inbound marketing. It has inbound marketing, sales, digital marketing, social media marketing, advertisement, and SEO training courses. They provide you inbound marketing tools and methods.

If you are a beginner in the marketing field and aspire to learn practical and insightful marketing strategies, I highly recommend you start with Hubspot.

Its courses are tailored to the needs of a beginner and intermediate-level digital marketer. It is an excellent place to jumpstart your digital marketing career, primarily if you specialize in inbound marketing.

Paid Digital Marketing Courses

Reliablesoft digital marketing training

If you cannot afford expensive digital marketing training provided by the world’s leading e-learning platforms, the Reliablesoft digital marketing course bundle is perfect for you. They discount most of the time. So, you can purchase the course for $119.

The owner of Reliablesoft is Chris Alex, working as a digital marketing consultant for over a decade. He runs his digital marketing agency and also provides high-quality blog articles in the digital marketing space.

Apart from the signature course on digital marketing, the platform also provides a comprehensive SEO course. The SEO course covers complete SEO, along with keyword research, ecommerce SEO, and Google analytics. It costs around $89 at 55% off the regular price.

However, its digital marketing course bundle covers a complete SEO course, digital marketing course, email marketing, social media marketing, Google Analytics, Facebook ads, and various other topics.

Simplilearn digital marketing specialist program

In 2021, the world’s leading programs in digital marketing will be offered by Simplilearn. The fantastic part is that these courses are created in collaboration with the leading tech giants and universities like Facebook, OMCP. Hubspot, Harvard Business Publishing education, and Purdue University.

Simplilearn provides three options for learning digital marketing:

• Digital marketing associate program
• Digital marketing specialist program
• Post-graduate diploma in digital marketing

The digital marketing associate program costs around 399$, and the digital marketing specialist program costs $899 when writing this article. However, the costs keep on fluctuating so you can also get a massive discount of as much as 30% on both programs.

Simplilearn has collaborated with Purdue University to offer a post-graduate diploma in digital marketing. This diploma costs more than $1500 but is worth your investment of time and money.

Purdue University is among the top 60 universities in the USA.

You can expect to learn practical and insightful information in these programs. I enrolled in the digital marketing specialist program and loved the curriculum and course presentation.

I highly recommend you enroll in one of these programs if you are serious about your career in digital marketing.

CXL growth marketing mini-degree

CXL is a lesser-known platform for learning marketing, but it is truly remarkable if you learn in-depth marketing skills.

Founded by Peep Laja, CXL’s primary focus is on conversion optimization. All the marketing efforts will go to waste if the upcoming traffic doesn’t convert well.

CXl provide comprehensive and intense training courses in sub-fields of marketing as follows:

Conversion optimization mini degree

Growth marketing mini degree

Digital psychology and persuasion mini degree

Digital analytics mini degree

A/B testing mastery

Google Analytics for beginners

Ecommerce growth

Landing page optimization

And many more…

CXL all-access pass, which gives you access to all the mini degrees, costs $249/month, $459/quarter, or $1299/year. If you want to buy for the whole team, it costs $1169/year plus an additional cost for each team member.

If you wish to enroll in a single mini-degree, it will cost $899 per mini-degree.

If you are worried about the pricing of the CXL platform, then I’d like to say one thing. If you $120 back by spending $100, should you go for such an expense? If I had been at your place, I definitely and gladly pay $100.

The level of training you will receive by completing the CXL’s mini degrees is unmatchable by other e-learning training providers.

The amount of value-packed knowledge you will receive will help you land high-paying clients within a short amount of time. If you get a single client who will pay you $1000 per month for taking your digital marketing services or just consulting, a single client’s fee will offset the cost of a mini degree.

Digitalmarketer digital marketing mastery course

Digitalmarketer is the platform founded by Ryan Deiss and Perry Belcher. It provides tools, software, strategies, workshops, training, templates, frameworks, and much more in just one place. Companies like Uber, Infusionsoft, and Shopify train their marketing team on the Digitalmarketer platform.

Digitalmarketer has recently launched its signature program, “Digital marketing mastery,” which costs just $997. All other programs related to digital marketing cost $497. If you buy, say, five programs, it will cost you more than $2000. However, the digital marketing mastery program covers all the essential and core topics of digital marketing.

If you want to be certified by industry-recognized certification, I highly recommend joining the Digitalmarketer lab or enrolling in its Digital marketing mastery program.

Udacity digital marketing nanodegree

Udacity is the leading for-profit e-learning platform that provides industry-standard high-quality training in technology topics like data science, business intelligence, robotics, digital marketing, and many more advanced-level subjects.

Udacity has recently started offering discounts on its nano-degrees. Its digital marketing nano-degree costs $399 per month, and you can expect to complete it within three months, making it an investment of $1197 overall. You will need to pay only %1017 if you pay three months’ price upfront.

Furthermore, Udacity provides personalized discounts of up to75%, so you can expect to complete this degree for around $300.

Conclusion:

If you want to learn in-depth digital marketing, it is the time to take your career serious. Learning from one of the above institutes can make a transformational change in your digital marketing career. You can start from free trainings and gradually step up towards premium trainings.