8 Most Effective Fintech Marketing Strategies (And How to Adopt them.)

As many variations of the fintech products emerge, the global growth that was worth $127.66 billion in 2018 is predicted to leap at a growth rate of 25% until 2022.

Beyond the regular offers of money transfer, payments, savings and borrowing, and investment and insurance, this sector embraced other cutting edge specific services like regulatory technology (RegTech), and supervisory tech (SupTech), thereby growing every day.

However, to develop a revolutionary market fit, and excellent user experience in a product is one thing, taking it to the consumer's doorstep is another. And that's more important.

The truth is, financial services are boring, and its marketing is difficult to hold customer's attention. Yet, many people are searching for it.

A Google search of the term "fintech" has an estimated monthly search volume of 49500 visitors.

So to cut through the noise to attract valuable customers to your fintech product, your marketing strategy must be exemplary.

In this post, I'll share the 8 most effective fintech marketing strategies and how to adopt them.

Create valuable content

Valuable content answers your customers pressing pains, even before they realize it. Ensure that your content provides valuable insights that will get your audience talking in the comment section. 

The concept of finance is demographic-specific so it is easy to ignore a particular generation when putting it in context.

Bridge every generational barrier with valuable content so that you can gain market trust, build authority, and increase your leads. 

Creating valuable content isn’t much of a hurdle. Ensure that you provide your target audience’s needs. Be authentic in your style and delivery and stay consistent.  

Because you can’t measure success unless you measure key metrics, understand what success means to you, and be open to experimenting.  

Optimize your platform for mobile compatibility 

Up to 70% of web traffic happens on mobile devices. This isn't surprising as most people find comfort in using mobile than desktop.

Your website will rank better and your conversion will increase if your website is mobile responsive.

To optimize your platform for mobile compatibility, know your site’s mobile compatibility state. Then use a responsive WordPress theme and redesign your website’s pop-ups for mobile. 

That’s not all, improve your site loading time and enable accelerated mobile pages of your site. If your business isn’t on a shoestring budget, you could move a step further to create a mobile app. This introduces seamlessness to your platform.

On the creative side, avoid fewer words on your website, ensure your copy is straight to the point and employ catching visuals to complement the flow. Simple and clear messaging accompanied by a well-positioned call-to-action will help your audience convert fast.

Leverage social media

No business will stand the test of this tech age unless it has a strategic social media presence. This is solely because one or more segments of your target audience is likely to be there. 

Be it Facebook, Instagram, LinkedIn, or Twitter, identify where your audience already belongs, then create content they will resonate with. 

A good social media strategy will guide your implementation. So carefully create an avatar representing your ideal target audience then research what social media platforms they’re using. 

After that, create content tailored to the specific channel, engage social media influencers, and invest in paid advertising.

Your branding is everything

The way you brand your business is everything. Particularly If you’re in the fintech space. 

Ensure that your brand identity speaks the language and represents your target audience. If your target customers are the millennials and generation Z, ensure that you're bold, outspoken, and crisp. Always.

Have a specific branding strategy and be consistent with it throughout the marketing process. Don’t forget to communicate your promise and be consistent.

Put a face to your company 

Your audience shouldn't be interacting with your social media page, they should be doing that with you. Though the fintech market appears faceless but talking about realistic concepts like spending on entertainment or travels can put a face to the company. That human touch is the most important factor in your strategy. 

Companies that ignore audience engagement lose out on customer acquisition.

Besides, you'll improve your brand recognition when you always have the conversation going. 

With consistency, you'd be surprised by how much customers appreciate and respect companies with lending ears. 

How do you put a face to your company?

Aside from having every member of the team relate with the customers. Create a team of support specialists that manage the phase.

Over-deliver when you can

Anthony Adams, former Senior VP of Products, TapClicks suggests that you “Promise the minimum of what you know you can achieve.” - That way, you surpass your customers’ expectations.

Amazing customers are the movers of every successful company. When you “wow” them with your service, they hand you their wallet. Superb customer service in addition to delivering excellent value will make your customers sing your praises all year round. 

Be proactive in your customers’ needs and value the human relationship as compared to automation. Personalized messages make the most impact. Infuse a small act of kindness into your customer relationship by sending a personal thank you note to new customers and give perks to existing ones. 

Do good and do it well.

This gentle act will create brand awareness and put your company on a positive talking point.

Be smart with ads campaign

Be clear with your marketing budgets, demographics, interests, keywords, images, and call to actions. They must be right to get a better return on your marketing effort. 

Identify your specific niche, then optimize and target and your platform so that you can make the most out of the marketing tools.

Being smart with your ads campaign will help you build impactful adverts for your fintech marketing strategy.

A smart ads campaign is one of the best ways to take your brand awareness far and wide.

8. Video is the new business game-changer

Videos introduce context faster than other formats. 

In fintech marketing, video content is super important because it has the tendency to win consumers' attention. 

To create video content to highlight your product and how it plugs into your consumers’ way of life. Brainstorm beautiful ideas that plug into daily activities and it will draw attention to your product, culture, and value. Do this using explainer, commentary, narrative, or lists to educate, inform, and pitch your products to your customers.

This way, you get the word out to the world in a way they will readily embrace.    

Summary

Marketing is a difficult but gradual task. 

Because the financial world isn’t that fun, marketing is more difficult. 

But by creating valuable content, optimizing your social media platform, leveraging social media, and delivering top-notch service, getting your share of the market wouldn’t be any tedious again.