"The 8-Minute Guide: Launching Your Startup on LinkedIn"

This is the type of article I wish had existed on LinkedIn 10 years ago. It's often overlooked how startups need to effectively communicate, establish visibility, and find investors using LinkedIn. With a passion for sharing knowledge, I have taken it upon myself to write this article, providing a comprehensive step-by-step guide on how to achieve these goals.

1.Create a LinkedIn company page

2. Optimize your LinkedIn personal profile

3. Invite your connection to follow your company page

4. Thanks the people who like your content and follow your page

5. Create 10 Landing Pages with different content, presenting your products or services. 1 page, 1 persona, 1 call to action, 1 content for your target.

6. Create 10 posts talking to your target audience on LinkedIn.

7. Send invitation to a selection of 1000 connections depending of your goal, like inviting people to your next event.

8. Be sure you can collect and keep informations about your leads ans contacts.

9. You can as well, create events on Eventbrite, that you will promote on LinkedIn and Facebook.

10. Start following investors who have invested to similare business like yours.

11. Prepare your pitchdeck,

12. Prepare your business plan,

13. Be ready to send document to potential investors.

14. Follow your competitors and look at who is following them and who interact with their content, then send them a connection request.

15. Create a LinkedIn campaign ads, with video of 20 second maximum.

So, now you can start to draft, what must be done!

Let's take an example of this startup :

Neighborly Connect:

Neighborly Connect is a mobile application that allows residents to rate their buildings and neighborhoods. Users can share their experiences, provide feedback, and highlight areas for improvement. This platform enables communities to come together, fostering a sense of belonging and encouraging local authorities to address concerns. The ratings cover various aspects of quality of life, including parks, pet-friendliness, family-friendliness, events, fitness facilities, solidarity, and job opportunities.

This is the elevator pitch :

Introducing Neighborly Connect, the mobile app revolutionizing the way residents connect and shape their communities. With Neighborly Connect, you have the power to rate and review your buildings and neighborhoods, sharing your experiences and driving positive change.

Our app empowers users to provide valuable feedback, highlight areas for improvement, and celebrate the strengths of their communities. Whether it's a stunning park, a pet-friendly atmosphere, a thriving family environment, exciting local events, top-notch fitness facilities, a strong sense of solidarity, or abundant job opportunities, Neighborly Connect covers it all.

By bringing residents together, Neighborly Connect fosters a sense of belonging and encourages local authorities to address concerns, ensuring that your voice is heard and your community thrives. With our platform, you can actively contribute to creating the ideal living environment for yourself and your neighbors.

Join Neighborly Connect today and become an agent of positive change, making your community a better place to live, work, and thrive. Together, let's build stronger, more connected neighborhoods for a brighter future.

Now you need to create a landing page :

This the text we suggest and what must appear on the LP :

Title: Neighborly Connect - Revolutionizing Community Connections

Header:

• Engage, Connect, and Shape Your Community with Neighborly Connect

Introduction:

• Introducing Neighborly Connect, the mobile app revolutionizing the way residents connect and shape their communities. With Neighborly Connect, you have the power to rate and review your buildings and neighborhoods, sharing your experiences and driving positive change.

Section 1: Empowerment through Feedback and Reviews

• Our app empowers users to provide valuable feedback, highlight areas for improvement, and celebrate the strengths of their communities.
• Share your experiences and insights to help others make informed decisions about their neighborhoods.
• Foster a culture of constructive feedback that drives positive change and improves the quality of living.

Section 2: Comprehensive Coverage of Community Strengths

• Whether it's a stunning park, a pet-friendly atmosphere, a thriving family environment, exciting local events, top-notch fitness facilities, a strong sense of solidarity, or abundant job opportunities, Neighborly Connect covers it all.
• Explore and discover the best features of your community, making the most out of your living environment.
• Celebrate the unique aspects that make your neighborhood special and stand out.

Section 3: Fostering a Sense of Belonging

• By bringing residents together, Neighborly Connect fosters a sense of belonging and encourages local authorities to address concerns.
• Connect with like-minded individuals who share your interests, hobbies, and goals.
• Ensure that your voice is heard and your community thrives with active participation.

Section 4: Create the Ideal Living Environment

• Actively contribute to creating the ideal living environment for yourself and your neighbors.
• Collaborate with local authorities and community leaders to address concerns and make a positive impact.
• Be an agent of change, driving initiatives that improve the overall well-being of your community.

Call to Action:

• Join Neighborly Connect today and become an agent of positive change, making your community a better place to live, work, and thrive.
• Download the app and start connecting with your neighbors to build stronger, more connected neighborhoods for a brighter future.

Recommendations:

• Emphasize the user-friendly interface and intuitive design of the app.
• Showcase testimonials from satisfied users who have experienced positive changes in their communities through Neighborly Connect.
• Include visual elements such as high-quality images of happy residents and vibrant community events.
• Use clear and concise language to convey the benefits and features of Neighborly Connect.
• Include social proof, such as the number of active users and success stories.
• Incorporate a mobile-friendly design to ensure a seamless browsing experience across devices.
• Include a prominent call-to-action button that directs users to download the app or sign up.
• Utilize responsive web design to ensure optimal performance on various screen sizes and devices.
• Consider adding a FAQ section to address common queries and concerns.

Remember to provide the necessary contact information for the web agency to get in touch for further discussion and collaboration.

Some suggestions for illustrations and images that you can include on the landing page:

1. Illustration of a diverse group of residents engaging in community activities, such as a picnic in the park or a neighborhood cleanup event. This conveys a sense of unity and collaboration.
2. Image of a vibrant and lively community event, showcasing people enjoying themselves and participating in various activities. This highlights the exciting local events facilitated by Neighborly Connect.
3. Illustration or image showcasing different community amenities and strengths, such as a beautiful park, a pet-friendly area, a local farmers market, or a thriving business district. This helps to visually represent the diverse aspects covered by Neighborly Connect.
4. Illustration or image depicting residents providing feedback and reviewing their buildings or neighborhoods through the app. This emphasizes the feedback and review feature of Neighborly Connect.
5. Image showing residents coming together for a town hall meeting or community gathering, symbolizing the sense of belonging and community engagement fostered by Neighborly Connect.
6. Illustration or image portraying individuals collaborating with local authorities and community leaders to address concerns and make improvements. This showcases the proactive involvement of users in shaping their communities.
7. Image of a smartphone displaying the Neighborly Connect app interface, highlighting its user-friendly design and features.

Remember to choose high-quality images that align with the diverse nature of communities and evoke a sense of positivity and connection.

Once your landing page is published, you need to promote it:

Here 1 post that you can share on LinkedIn from your personal profile.

?? Hey everyone, as a 30-year-old living in the United States, I want to share with you the personal journey that led me to create Neighborly Connect, the app that's changing the way we connect and shape our communities.

? Like many of you, I've always believed in the power of community. Growing up, I witnessed firsthand the impact that a strong, supportive neighborhood can have on individuals and families. But as I entered adulthood, I noticed a shift in how people were engaging with their communities.

?? In a fast-paced world, it became increasingly challenging to truly connect with my neighbors and feel a sense of belonging. I yearned for a way to bridge the gap and bring back the spirit of community that had enriched my childhood.

?? That's when it hit me: why not create a platform that empowers residents to have a direct impact on the places they call home? And so, Neighborly Connect was born.

?? With Neighborly Connect, I aimed to provide a space where residents like myself could share their experiences, provide feedback, and rate various aspects of their buildings and neighborhoods. I wanted to give people a voice, to ensure that our opinions and needs were heard by local authorities and real estate professionals.

?? As a nature lover, I understood the importance of green spaces and parks in enhancing our quality of life. I wanted to highlight these hidden gems and encourage their preservation. Additionally, being a proud pet owner, I wanted to create a platform that acknowledged the pet-friendliness of different communities, allowing fellow animal lovers to find the perfect neighborhood for their furry companions.

?? ?? ?? ?? Family played a significant role in my decision to create Neighborly Connect. I wanted to provide a tool for parents to gauge the family-friendliness of neighborhoods, ensuring that children have safe and nurturing environments to grow up in. I believe that strong communities are built on strong families.

?? But Neighborly Connect isn't just about functionality; it's about celebrating the vibrancy and diversity of our communities. I wanted to create a platform where we could share the exciting local events, support small businesses, and discover the unique flavors that make our neighborhoods special.

?? Lastly, as a 30-year-old navigating the professional world, I understand the importance of job opportunities and a thriving local economy. By integrating job listings and highlighting the abundance of career prospects, Neighborly Connect aims to support individuals in finding fulfilling work right within their own communities.

?? Neighborly Connect is my way of reigniting the community spirit that I cherish. It's about empowering each and every one of us to actively contribute to the places we live, work, and thrive. Together, let's create stronger, more connected neighborhoods for ourselves and future generations.

#NeighborlyConnect #CommunityEmpowerment #PersonalJourney

Then here are 10 post ideas you can discuss with your team, to promote the app!

1. "Discover the Power of Community with Neighborly Connect! Join our app today and experience the transformative impact of connecting with your neighbors and shaping your community. #PowerOfCommunity #NeighborlyConnect "
2. "Looking for a sense of belonging? Neighborly Connect is here to help! Connect with like-minded residents, share your experiences, and drive positive change in your neighborhood. #Belonging #NeighborlyConnect "
3. "Unlock the Full Potential of Your Neighborhood with Neighborly Connect! From parks to job opportunities, our app provides a comprehensive platform for residents to discover and enhance their community. #DiscoverYourNeighborhood #NeighborlyConnect "
4. "Make Your Voice Heard! Neighborly Connect gives you the power to rate and review your buildings and neighborhoods. Join us and contribute to shaping a better living environment for everyone. #VoiceMatters #NeighborlyConnect "
5. "Love Where You Live? Show it on Neighborly Connect! Share your favorite aspects of your neighborhood, spread positivity, and inspire others to appreciate the beauty of their communities. #LoveWhereYouLive #NeighborlyConnect "
6. "Be an Agent of Positive Change! Join Neighborly Connect and become an active participant in driving positive transformation in your community. Together, we can create neighborhoods we're proud to call home. #PositiveChange #NeighborlyConnect "
7. "Community + Connection = Neighborly Connect! Connect with your neighbors, celebrate local events, and foster a stronger sense of community. Join us and experience the power of connection today. #CommunityConnection #NeighborlyConnect "
8. "Your Community, Your Voice! Neighborly Connect empowers you to provide valuable feedback, highlight areas for improvement, and work together to create a thriving neighborhood. Join now and make a difference. #YourVoiceMatters #NeighborlyConnect "
9. "Discover the Hidden Gems in Your Neighborhood! With Neighborly Connect, uncover exciting local attractions, amazing parks, and thriving businesses right at your fingertips. Start exploring today! #HiddenGems #NeighborlyConnect "
10. "Shape the Future of Your Community! Neighborly Connect is your platform to actively contribute to creating a better living environment for yourself and your neighbors. Together, let's build stronger, more connected neighborhoods. #ShapeTheFuture #NeighborlyConnect "

This the description of your event, you can share on Evenbrite :

Join us on April 2nd, 2024, for an exclusive event introducing Neighborly Connect, the revolutionary mobile app that is transforming the way residents connect and shape their communities. Hosted at a vibrant coworking space in Sofia, this event is a must-attend for potential users and investors seeking to be part of the future of community engagement.

?? Reasons to Attend:

1?? Be the First to Discover: Get an exclusive sneak peek into the Neighborly Connect app and witness firsthand how it empowers users to rate, review, and provide valuable feedback on their buildings and neighborhoods.

2?? Engage with Like-Minded Individuals: Connect with a diverse community of residents, investors, and professionals who share a common passion for building stronger, more connected neighborhoods.

3?? Learn from Industry Experts: Gain insights from experienced speakers and industry experts who will shed light on the importance of community engagement and the potential impact of Neighborly Connect in the real estate market.

4?? Network and Collaborate: Build valuable connections and explore collaboration opportunities with like-minded individuals who are equally passionate about community empowerment and positive change.

5?? Witness Live Demonstrations: Experience live demonstrations of the app's features, functionality, and user interface, showcasing how Neighborly Connect facilitates a seamless and user-friendly experience.

6?? Q&A Session: Engage in a lively question and answer session with the founders and development team, where you can gain deeper insights into the app's vision, roadmap, and future plans.

7?? Be an Early Adopter: Discover how you can be among the first users to join Neighborly Connect and contribute to shaping the future of community engagement.

8?? Investment Opportunities: Investors interested in supporting innovative solutions in the real estate market will have the opportunity to learn about investment opportunities and explore potential partnerships with Neighborly Connect.

??? Limited Availability: Due to the exclusive nature of this event, we have limited spots available. Secure your spot now to ensure you don't miss out on this unique opportunity.

?? Let's come together on April 2nd, 2024, at the coworking space in Sofia, and be part of the movement to create stronger, more connected neighborhoods for a brighter future. Join us as we unveil Neighborly Connect and embark on a journey of community empowerment. RSVP today!

#NeighborlyConnectEvent #CommunityEmpowerment #RealEstateInnovation

Don't forget to create your LinkedIn company page,

Guidelines for Building an Efficient LinkedIn Company Page to Promote Neighborly Connect

LinkedIn is a powerful platform for promoting your app and connecting with professionals who can help grow your user base. Here are some guidelines to build an efficient LinkedIn company page for Neighborly Connect, focusing on increasing followers and engagement:

1. Create a Compelling LinkedIn Company Page:

• Use a professional and recognizable profile picture or logo as your company's profile image.
• Craft a clear and concise headline that describes Neighborly Connect's value proposition.
• Write an engaging and informative overview that highlights the app's key features, benefits, and target audience.
• Include relevant keywords in your company description to optimize searchability.

1. Showcase Neighborly Connect's Unique Selling Points:

• Use the "About" section to provide a more detailed description of the app's features, functionality, and mission.
• Highlight the benefits and positive impact Neighborly Connect brings to residents and communities.
• Incorporate compelling visuals, such as screenshots or promotional videos, to capture attention and showcase the app's interface.

1. Publish Regular and Engaging Content:

• Develop a content strategy to consistently share valuable and informative posts related to community building, neighborhood improvement, and user stories.
• Write engaging articles or blog posts about topics related to quality of life, community engagement, and local initiatives.
• Share updates on new app features, improvements, and success stories to build credibility and attract interest.

1. Encourage User-generated Content and Testimonials:

• Encourage app users to share their experiences and reviews on the LinkedIn page.
• Highlight positive testimonials and reviews from satisfied users to build trust and credibility.
• Engage with users who provide feedback or ask questions by responding promptly and courteously.

1. Engage with the LinkedIn Community:

• Join relevant LinkedIn groups related to community engagement, neighborhood development, or real estate.
• Participate in discussions, share insights, and offer valuable advice to establish yourself as an industry expert.
• Connect with influencers, local authorities, and professionals who can help promote Neighborly Connect.

1. Utilize LinkedIn Advertising:

• Consider using LinkedIn's advertising features to promote Neighborly Connect to a targeted audience.
• Create sponsored content campaigns to reach professionals, community leaders, and local authorities.
• Experiment with different ad formats, such as sponsored updates or display ads, to maximize reach and engagement.

1. Monitor and Analyze Performance:

• Regularly review LinkedIn's analytics to track the performance of your company page.
• Monitor engagement metrics, such as likes, comments, and shares, to identify successful content and adjust your strategy accordingly.
• Keep an eye on follower growth and analyze the demographics of your audience to tailor your content to their interests.

1. Collaborate and Network:

• Seek opportunities to collaborate with other LinkedIn users, such as hosting joint webinars or writing guest articles for relevant publications.
• Network with professionals in related industries, such as real estate agents, community organizers, or local businesses, to expand your reach and promote partnerships.

Remember, building an efficient LinkedIn company page takes time and consistent effort. Stay active, engage with your audience, and continuously refine your content strategy based on data and feedback. With these guidelines, you can effectively promote Neighborly Connect and grow your follower base while increasing engagement and awareness about the app's mission and impact.

Almost done!

Have you wrote your pitchdeck?

Slide 1:

Neighborly Connect

Revolutionizing Community Connection

Slide 2:

The Problem

Lack of community engagement and communication channels

Inability to voice concerns and suggestions for improvement

Limited access to information about local amenities and events

Slide 3:

Our Solution

Neighborly Connect, a mobile app for residents to connect and shape their communities

Empowering users to rate, review, and share experiences about their buildings and neighborhoods

Providing a platform for feedback, improvement, and celebration

Slide 4:

Key Features

Rate and review buildings and neighborhoods

Highlight areas for improvement and celebrate strengths

Discover local amenities, events, and opportunities

Engage with neighbors and foster a sense of belonging

Slide 5:

User Benefits

Make your voice heard and drive positive change

Contribute to creating an ideal living environment

Connect with like-minded individuals in your community

Stay informed about local happenings and opportunities

Slide 6:

Community Impact

Encourages local authorities to address concerns and make improvements

Fosters a sense of belonging and solidarity among residents

Creates stronger, more connected neighborhoods

Improves the overall quality of life

Slide 7:

Target Audience

Residential communities of all sizes

Apartment buildings, neighborhoods, and housing developments

Residents who value community engagement and improvement

Slide 8:

Market Opportunity

Growing demand for community-focused platforms

Lack of effective solutions in the market

Opportunity to be a leader in the space

Slide 9:

Competitive Advantage

Comprehensive platform covering all aspects of community connection

User-friendly interface and intuitive design

Strong focus on user feedback and continuous improvement

Slide 10:

Join Neighborly Connect

Be an agent of positive change in your community

Make your neighborhood a better place to live, work, and thrive

Together, let's build stronger, more connected neighborhoods for a brighter future

When pitching to investors, it's important to provide them with the necessary information to understand your startup, its potential, and the investment opportunity it presents. Here are some key pieces of information you should share:

1. Problem Statement: Clearly articulate the problem or pain point that your startup addresses. Explain the significance of the problem and the market opportunity it represents.
2. Solution: Describe your solution and how it uniquely addresses the problem. Highlight the value proposition and any innovative or proprietary aspects of your product or service.
3. Market Analysis: Present a thorough analysis of the target market, including its size, growth potential, and any relevant trends or dynamics. Provide evidence of the market demand and how your solution meets the needs of the market.
4. Competitive Landscape: Identify and assess your competitors, outlining their strengths, weaknesses, and market share. Explain how your startup differentiates itself from the competition and why it has a sustainable competitive advantage.
5. Business Model: Explain your revenue model and how you plan to monetize your product or service. Provide details on pricing, distribution channels, and any recurring revenue streams.
6. Go-to-Market Strategy: Outline your marketing and customer acquisition strategies. Discuss how you plan to reach your target audience, acquire customers, and grow your user base. Include any partnerships or collaborations that will support your go-to-market efforts.
7. Financial Projections: Present a clear financial forecast, including revenue projections, cost structures, and key financial metrics. Provide information on your current financial status and any previous funding rounds.
8. Team: Highlight the skills, expertise, and experience of your founding team and key personnel. Showcase their relevant accomplishments and explain why they are well-positioned to execute your startup's vision.
9. Milestones and Traction: Share any significant milestones achieved to date, such as product development progress, user growth, strategic partnerships, or revenue generated. Provide evidence of market validation and traction.
10. Funding Requirements: Clearly state the amount of funding you are seeking and how the investment will be used to further the growth and success of your startup. Outline the expected timeline for achieving key milestones and any potential exit strategies.

Remember to tailor your pitch deck to the specific needs and interests of the investors you are targeting. Keep the presentation concise, compelling, and visually appealing to capture their attention and generate interest in your startup.

So, you see how it can be easy to start promoting your startup project on LinkedIn!