8 Marketing Strategies For Small Businesses

1. Establish A Brand

For a small business’s customers and potential customers to know what their company is, does and stands for, they need to have a clear brand identity. Once they have decided on their company’s identity they need to match it with a suitable name, logo, colors and imagery that conveys their brand to customers.

2. Know Your Customer

There is no such thing as a one size fits all marketing strategy. Each business caters to a different niche in the market and therefore each company requires a marketing plan is specific to their goals and needs.

What is their demographic?

How old are they?

Where do they live?

What online services do they use?

How do they look for products?

3. Create A Website

Websites are the modern-day business card. It is the first thing potential customers see when the Google company name and the first chance a company to make an impression. Buy a domain name: Choose the name you want, see if it is available and pay a monthly or annual fee associated with owning that domain.

Sign up for web hosting: this is where another company hosts a company’s web page on their servers and manages serving it up to their customers. This is often available through the same company where the domain name was bought from. Get a content management software (CMS): This is used to both create and update the website over time.

4. Use the Power of SEO

Having a site show up on the first page of results hugely increases the chances of that website getting clicked on, so a company should do everything in their power to make sure that’s where they are in a Google search.

5. Get Listed on Google

A useful tool for local businesses with local customer bases is Google My Business. When people in the same area as a company search on Google for a product or service the company provides, the company will appear in the top searches.

6. Advertise on Facebook

One of the best ways to target a specific group is using Facebook Ads. A business can focus their adverting on demographics such as age, sex, location, interests, online habits and more. Setting up advertising on Facebook is easy and relatively inexpensive. It is a great way for a business to reach a maximum number of potential customers in a short amount of time.

7. Email Customers and Potential Customers

There are many advantages of using email as a marketing strategy. It is easy to do, can be automated, provides instantaneous communication, costs very little and can reach a large number of potential customers. Once email addresses are added to an email list, it is important that a business provides interesting, valuable and relevant content to their list so the emails get opened and not just merely diverted to spam mail.

8. Use Google AdWords

Remember, the key is for people to find you when they search on Google, and by using Google AdWords, you can greatly increase your chances of people seeing your name. Google AdWords is more expensive than other marketing tactics we have discussed here but should still be considered as it is a powerful marketing tool.

??? Find It Online ???

Join our business platform for tip/ motivation/ Inspiration and more related business content.

https://www.dhirubhai.net/groups/12259685/