8 for 8: Lessons from a Millennial who learned to listen?

Millennials, the world's second-youngest generation, receive their fair share of scrutiny. Frequent labels include entitled, lazy, and uninformed. The generation's response to the following survey question may come as a surprise to such critics:

"What do you expect from the previous generation?"

Respondents to the "Prosumer Report," conducted in 2011 by marketing agency Euro RSCG Worldwide, chose from four answers:

1. Money
2. Advice
3. Recognition
4. That they leave me in peace.

In the United States, the overwhelming majority (68 percent) of respondents answered "advice." In contrast only eight percent responded "money," and 14 percent said "recognition." So much for the so-called "Trophy Generation."

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