8 Key Focus Areas of Successful Franchise Leadership

From professional athletes to high-tech programmers, every career requires different talents. However, what makes a career as a leader of a franchise system different are skills that do not have to be acquired through rigorous training or years of schooling.

Instead, success in franchise leadership can come to anyone who is determined, dedicated and willing to invest in their personal development—and will pay off tremendously by developing a network of franchisees who respect your leadership traits. Below are key focus areas for individuals to become successful brand executives and great well-respected leaders:

1. Consistency: As the franchisor, your franchisees will be looking up to you. Being consistent and following through on your word will let them know that they have a leader they can count on.
2. Planning: Your franchisees are invested in the business, so it’s natural that they will want to know where it is headed and the steps necessary to get there.
3. Communications: Make certain to share your vision with franchisees as well as with your team in an open, transparent manner to ensure confidence at all levels.
4. Support: As a franchisor, everyone in the organization is your team member—meaning you have a vital role as a pillar of support and encouragement.
5. Positivity: Focus on creating a positive space for your franchisees. This will help strengthen your bond and let them know you have their back.
6. Respect: Every franchisee makes mistakes—it’s just a part of the business. Making sure your franchisees know you still respect them even when they slip up will go a long way. The same will be true for franchisor mistakes, but only if earned through mutual respect.
7. Face Time: You can’t be expected to visit every franchise location every day. However, the occasional impromptu visit will help you learn more about the day-to-day operations and struggles of each individual location—and let them know you’re invested in solving their problems.
8. Passion: Franchising means getting to work with talented, passionate colleagues who love what they do. Believe in the brand and believe in your franchisees—your passion will shine through and inspire them, as well.

About the Author

Paul Segreto is the Founder, CEO & Visionary Entrepreneur at Acceler8Success Group, a business incubator and accelerator for current and aspiring entrepreneurs. Paul has been recognized as a Top Small Business Influencer by Fit Small Business, as a Top 100 Global Franchise Influencer by SEO Samba & 1851 Franchise Magazine, and as a Top 100 Champion Small Business Influencer by Small Business Trends & Small Biz Technology. He has achieved professional designations including Certified Franchise Executive, Certified Franchise Broker, and Certified Business Broker.