8 Job Hunting Strategies That Work [From My Experience]
Romina Massa
What If AI Could Make Marketing More Human? ? Purpose-Driven Digital Growth
Job hunting can feel like throwing applications into the void. But after 22 interviews and refining my approach, I’ve found strategies that actually work, strategies that landed me interviews and meaningful connections. So, based on my real-life experience in the last three months, let’s break down the most effective job search tactics that can get you noticed, get you interviews, and get you hired.
1. Build Your Personal Brand (Yes, It Matters)
People think personal branding is cringe, but here’s the truth: it works. And honestly, who’s really cringing? The people who already know you might roll their eyes and think, “Oh great, another newsletter article.” Sure! But they know you; they’re friends, colleagues, or connections who can handle seeing your face twice in their feed today.
Meanwhile, the algorithm isn’t showing you nearly enough to the people who don’t know you yet, who actually need to see your content to discover you. And they are the ones you’re posting for. So, seriously, let go of the fear, hit post, and do it again. It’s worth it.
Optimize your LinkedIn:
Building your brand isn’t about vanity—it’s about making yourself findable and creating real opportunities.
2. Network Like Your Career Depends on It (Because It Does)
People hire people they know and trust. That’s why networking—both in-person and digitally—is essential. Here’s what’s worked for me:
I’ve personally found job postings, connected directly with hiring managers, and landed interviews just by being visible and engaged on LinkedIn. If you’re not networking, you’re missing opportunities.
Networking isn’t about asking for jobs but building relationships before you need them. Connection is everything.
3. Reach Out to Hiring Managers Directly (And Make It Personal)
When a LinkedIn job listing includes a hiring manager’s name, send a personalized connection request with a note:
Even better? Send an InMail if you have Premium or it’s a free one. Use a compelling subject line. Take advantage of every optional field to stand out.
This method has gotten me interviews—including one where the hiring manager said she wouldn’t have called me if I hadn’t reached out.
Employers appreciate candidates who show initiative. Reaching out directly won’t guarantee a job, but it can set you apart from several other applicants. (You've seen the listings. 100+ applications 2 hours into posting?)
4. Don’t Rely on Easy Apply – Apply Again
Someone in the business told me?that hiring managers often don’t even get to the Easy Apply resume pile. Instead, they source candidates from their official careers page.
Pro Tip:
Easy Apply is easy for everyone, which means your application is one of hundreds. Make the extra effort if you truly want the job.
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5. Resume Strategy: One-Page vs. Full-Length?
I’ve had 22 interviews so far without tailoring my resume for each role, which, to me, shows that strategy and outreach matter just as much—if not more—than small resume tweaks. The key is having one that is clear, well-structured, and compelling on its own. Whether or not you customize it, your experience should speak for itself.
8. Be Authentic! Preparation Isn't Everything
Let me tell you a story.
Early in my job search, I had two interviews in one day. I prepared so much that I?almost?memorized my?responses. When the first interviewer asked why I wanted the role, I launched into my perfect answer—including an anecdote about how I met Oliver on LinkedIn.
His response? “Who’s Oliver?”
I was talking about the wrong company.
Yeah… that interview didn’t go well. They never called me again.
Lesson learned? Authenticity beats over-preparation.
? Show up as yourself. Trying to be a “perfect candidate” instead of being genuine will backfire.
? Prepare, but don’t script. Confidence comes from knowing your experience, not memorizing lines.
? Hiring managers at the right jobs won’t care about your hair, tattoos, or quirks. (One of the most transformative advice I got during this challenging part of my life was from a mentor: “Dress for the culture you want to work in.”)
? Confidence is everything. The best interviews happen when you trust yourself and your expertise.
? Your quirks, personality, and authenticity set you apart. The right company will value you for who you are, not just your resume.
The goal of an interview isn’t to prove you’re the “perfect” candidate—it’s to see if you and the company are a good fit. Authenticity is your greatest asset.
The Key to Job Search: Visibility, Initiative, and Authenticity
Job hunting is tough, and I won’t pretend this is a success story yet. I have not landed the job I'm looking for, but I have gotten several interviews, made connections, learned many new strategies and skills, and improved my chances. This is not about guaranteed results; it's about stacking the odds in your favor. The right job is out there. The best we can do is put ourselves in the best possible position to find it.
Bonus Tip: Take Care of Yourself
This process is rough and not very encouraging. It’s hard to face rejection, and it’s easy to spiral when job hunting takes longer than expected. Many of us are sitting at home, unemployed and restless, spending money and losing motivation. Please take care of yourself.
Don’t spend every moment applying. Use this time to nurture and grow.
? Learn new skills or earn certifications that make you more competitive.
? Take breaks. Go on nature walks, try gardening, or do something creative.
? Stay connected. Talk to friends, join online communities, and remind yourself that you’re not alone.
Your job search is important, but so are you. Pace yourself, protect your mental health, and keep going. Don’t let the “No’s” shake your confidence. They’re not a reflection of your worth; they’re a reflection of the market.
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What’s the best job search tip you’ve ever received? Let me know in the comments!
22 interviews mean you're putting in the effort, and that’s already a step toward success! Maybe a stronger resume or better interview prep could make the difference. You can try me—I create free, AI-tailored resumes in just 1 minute with an ATS score above 90 and help you practice for interviews. Let’s get you one step closer to landing that job! www.prepzo.co ??
It's true, the job search can be a winding road, and sometimes the "right fit" takes time to appear ??. Focusing on continuous learning and self-improvement during the process can make all the difference, turning each interview into a valuable experience, regardless of the immediate outcome.