8 Great Real Estate Lead Generation Websites

In the dynamic real estate market, lead generation websites are invaluable for agents seeking to attract qualified buyer and seller leads, crucial for a thriving business. These websites not only facilitate lead generation but also offer tools for lead management, nurturing, and advertising. Our extensive evaluation of various platforms highlights the top eight, selected based on lead quality, cost-effectiveness, marketing capabilities, reviews, and customer support.

1. Placester emerges as the ideal choice for either outsourcing or creating your own lead generation site.
2. Zillow Premier Agent excels in leveraging its status as a leading real estate website to garner qualified leads.
3. Propertybase offers a comprehensive full-service lead generation package.
4. iNCOM is notable for its cost-effective lead generation solutions coupled with SEO tools.
5. Realtor.com combines lead generation with advertising, offering a potent mix for real estate marketing.
6. Real Geeks specializes in generating targeted leads via social media.
7. Market Leader stands out for its automated lead generation and marketing strategies.
8. Chime is recommended for those seeking a customizable IDX website with integrated lead generation tools.

Each platform has unique pricing structures and features. Placester starts at $79/month, offering intuitive, code-free website creation with unlimited expert-built updates, albeit with limited design options and potentially costly add-ons. Zillow Premier Agent, though providing leads from the largest real estate website, may have variable costs depending on location and the leads aren't always pre-qualified.

Propertybase ($399/month) is a robust option with managed ad campaigns and a comprehensive CRM, but it's not the most intuitive for beginners. iNCOM, priced at $49.95/month, stands out for affordability and SEO, but lacks a mobile app and a referral management system.

Realtor.com , with variable pricing, excels in multi-platform advertising but lacks an IDX website for agents. Real Geeks ($299/month) offers customizable landing pages and effective online ad tools, though it lacks a feedback collection feature.

Market Leader provides integrated CRM and automated follow-ups starting at $169/month, but it could improve with virtual tour capabilities and more customer service hours. Chime, at $449/month, offers a comprehensive communication toolkit and mobile app but is the most expensive and lacks a feedback system.

In summary, these websites provide diverse options catering to different needs in real estate lead generation, from DIY solutions to full-service systems, each with its own set of advantages and limitations in terms of pricing, features, and user support.