8 Free Digital Marketing Tools For Your Business

The Digital Transformation is being forced to the corporate world during this internet era, and businesses from small to large sizes are compelled to shift together with this modification. Along with this unprecedented time of rapid change and challenge in front of all of us, we need strategies and tools in order to adapt as well as grow amidst this digital transformation.? This means that for businesses, we need to rethink and repurpose our marketing tactics as well as how we sell our products and services, and in general, our operations too, in order to make way for our place in this fast-changing business environment.

Good thing though, there are several digital tools out there that we can utilize to make our struggles bearable. These tools can not only help us but they can actually be our key success factors in order to compete in the market while making way for our success and growth. So, here are the free, digital marketing tools that can actually solve our problems and ensure our growth in? the digital transformation:

For Content Marketing:

• ?KeywordTool.io

This tool is the best fit for doing your keyword research as it is free and reliable. As a business owner, you need ears to hear what your audience is talking about, asking, and searching on Google, and with this platform, you will know their questions, and you will be able to provide them the answers that they need through your content, blogs, or websites. This tool will provide you with thousands of keywords that are relevant to any topic that you need based on the Google search domain. Just enter the keyword and you’re good to go!

• Grammarly

Grammarly will be your writing assistant that will ensure that you don’t commit mistakes or grammatical errors when you write your content. It checks your spelling, grammar, punctuation, and it can also enhance your vocabulary usage. It is not only free, but it is also ready to use as a browser extension for your desktop and just by simply turning on the extension, you will be able to use it on various sites to improve your writing and grammar.?

For Designing:

All businesses need to create their own logo, brand board, infographics, websites, posters, and so much more. However, not all actually have the time to study and get to know complex design knowledge or how to use photoshop. But don’t worry, because the tools below are easy to use, have a lot of templates that you can edit, and you don’t need professional design knowledge in order to use them!

• Canva

For any design that you can think of: flyers, posters, business collaterals, invitations, presentations, infographics, charts, social media posts, name it, and Canva is your go-to website. Even if you are not a graphic designer, businesses surely are in need of graphics, and Canva will be your lifesaver. It has several templates for any form of graphics that you’ll need, with easily understandable tools as well as helpful features that will aid you in creating aesthetic and attractive graphics effortlessly.

• Wix

If you’re just getting started online, Wix is the platform that will enable you to “create a website you’re proud of”. It allows you to build and design your own website depending on your own preference and style. With just four easy steps that they provide wherein they guide you on how to customize your site, adding advanced features, editing to a mobile view, and optimizing search engines, you’ll have your website in no time with this free website builder! There are also customizable templates that you can readily use or you can start from scratch according to the brand and design that you want. They also have a library of photos that you can use on your website, as well as effects and animations to make your website come to life.?

• O-Dan?

With this tool, you can find high-quality free stock photos from different sites that offer stock photos that you need. It aggregated all the images from different sites and can help you save time and effort and will help you find the best photos that you need. All you need to do is to type in the keyword or the photo that you need and choose from the sites available there and the photo that is perfect for you. This is very helpful for designing, and you’ll never run out of free stock images for your social media posts and websites.?

For Email Marketing:

• Sendinblue

This tool is one of the top 100 software companies of 2021 which is said to be the best in marketing automation platforms. It offers a free plan wherein you can send up to 300 emails per day to contacts. You can use this tool not only for sending out email messages with design, can be used for SMS marketing, chatting, and keeping your team connected with a shared inbox. This tool allows you to design engaging transactional email messages and segmenting them to target more audiences.

For Planning and Scheduling:

• Airtable

Airtable provides different features and is an interactive spreadsheet that you can use to collaborate with your team in social media marketing. You can avail a free plan and use their provided templates in order to schedule, categorize, and organize your social media and content posts. It also allows users to automatically publish content, which is accommodating especially for businesses.?

• Hootsuite

This tool is best in managing your social media, as you can schedule your posts on different social networks and you will be able to view it in the calendar and review your posts. You can also monitor and respond to comments. This is a time-saving tool that allows you to do a lot of things with just simple clicks for free. This will help your scheduling and management easier.?

Conclusion

You don’t have to spend your budget just so you can grow and adapt to the fast-changing digital environment around you. What you need to do is to get to know these free and innovative tools that will boost your growth and will facilitate you towards your marketing and business goals.?

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