8 Fast Cash Campaigns to Generate Revenue Quickly

“What can I do to generate revenue quickly”

If you’ve ever asked yourself that question, today you’ll learn how to implement 8 fast cash campaigns for your business!

If you don’t know me, I’m Vicente, a Fractional Chief Marketing Officer.?

Over the years, I’ve helped countless businesses like yours move from relying solely on word of mouth or referrals to having a clear, structured marketing strategy.

At the bottom, you’ll see a link to 15 additional fast cash marketing campaigns that you can execute!?

As a quick side note, fast cash marketing campaigns are great but:?

1. They work once, maybe twice
2. Your business can’t rely on them all the time
3. They won’t always work depending on your industry

These campaigns are just the start, and they aren’t something you can run all the time. Do it about every quarter or so. These strategies work especially well with people who have already purchased or shown interest in what you offer.?

Campaign 1: Call all past customers who have not purchased recently

The fastest way to generate revenue is to pick up the phone. It's not sexy or automated, but it’s the most effective way to generate revenue fast.?

How to do it:?

1. Pull a list of all customers (lifetime) and remove any active customers.?
2. Rank the customers by “last purchase date” and sort by the newest
3. Call the customers who purchased 30 days ago before you call older inactive customers. Ej: Those that purchased 300 days ago. Start with the warmest past customers and then the coldest.?

If you don’t have their phone number, get it. Use tools like TowerData.com or just manual searching on Google. You can have someone on your team pull all the phone numbers in a single day.?

Track all outbound calls in a Google Sheet (low-tech) or in a CRM as a “Completed Activity” (like Copper, PipeDrive, Hubspot, or Salesforce).

Campaign 2: Emailing all past customers who are not current (to get on a call)

This campaign supports Campaign 1 - Send an email, then call on behalf of that email.?

Instead of calling someone out of the blue, you can send them an email first, then call them and ask if they received it.?

It’s a warmer way to get a conversation started. Further, if they haven’t seen your email, they feel indebted to talk to you because they are behind in their inbox.?

Sample email:

Subject: Quick question, FIRSTNAME

Body:?

Hey FIRSTNAME, do you have 5 mins to chat this week about your <<whatever you can help them with>>??

Give me a shout,

Vicente

Send these out on Sunday or Monday, then follow up with a call on Tuesday afternoon. If you can’t find their phone number despite Googling and using TowerData, you can ask them for their best number.?

The goal is to get them on a phone call, so you can have a sales conversation.?

Campaign 3: Calling your best customers and asking for a referral

You probably rely heavily on referrals and word of mouth. I get it. It’s a very effective marketing strategy.? But instead of relying on what I call a “passive” strategy, you can turn it into an “active” one.?

Your customers have friends or know other business owners that need a solution to their problems. If you can help, you can ask your customers for referrals.?

How do you do this??

The best way to get anyone to do something for you (buy from you, send you a referral, etc.) is to talk to them directly. Do not hide behind an email. Don’t wait and think, “Oh, I’ll ask them when I see them next.” Don’t even rely on a text. Call and talk to them.

You can call and say something like:?

Hey NAME, it’s Vicente. Did I catch you at a bad time?

OK, great; thanks. As the quarter comes to a close, we’re looking to bring in one or two more clients that we can serve. I was calling to see if you had anyone in your industry/field/niche who could use our services. There is absolutely no pressure, but we keep our costs to you as low as we can by not over-investing in marketing promotions. Referrals are a great way for us to grow.?

Do you have any friends or colleagues who could be a good fit for our company?

<<DISCUSS>>

Awesome. Are you open to making a 3-way email introduction??

Perfect! Once I get that introduction, I’ll personally respond. And if we end up working together, I’ll let you know. No matter what happens, I’ll let you know what happens with the relationship.

Thanks so much for your help! Can you get that email out this afternoon?

You’re the best. Thanks so much!

Campaign 4: Calling all warm leads and having a sales conversation

You’ll have to determine who you consider a “warm lead” for your business. But here’s an idea to organize them by how “warm” they are. You can give them a score based on how many interactions they’ve had with you and your business:?

• Opted in: +10 points
• Viewed a Case Study: +5 points
• Met with in-person: +10 points
• Had sales conversation: +20 points
• Received proposal: +30 points

Once you’ve defined who are the warmest leads, pick up the phone and call them. Have a sales conversation. Have your team pull a list of warm leads, get their phone numbers, and task yourself to dial 10 a day, 5 days a week until your revenue problems are solved.?

Campaign 5: Emailing all warm leads with a promotion (minimum 3 emails) - webinar, countdown timer

If you’ve tried calling everyone you know at least three times, you can now move on to bigger marketing campaigns. A great tactic is hosting a live webinar.?

If you need webinar software, I recommend Zoom Meetings, upgrading to Zoom Webinar if you need more than 25 concurrent attendees. Assume that up to 40% of RSVPs will show-up to your webinar.?

For your webinar topic, make it something painful or aspirational.?

Bad webinar title: “Acme Corp’s new widgets”

Good webinar title: “How COMPETITOR saved 37% on their manufacturing costs with Acme Corp’s newest widget.”

Bad webinar title: “How to get your taxes done with less headache”

Good webinar title: “What entrepreneurs must know about <<NEW REGULATION>> so they can pay the least taxes legally required.”

For this promotion, your goal is to mail your audience 3 times pushing them to a live webinar with you.?

Webinar basics:

Don’t complicate this

Start the webinar with a title slide and ask a question like, “Who here is frustrated with ___PROBLEM___?”

Do a quick introduction. “Hey, my name is Vicente, and…”

Tell them what you’re going to tell them: “In today’s 30-minute webinar, I’ll be sharing…” Ensure it’s dialed into what’s in it for me. Example: “How you can cut your production costs by 37%” or “How you can free up 3 hours of your time a week”

Provide 1-3 solid pieces of value during the training

Transition to a call-to-action (buy your product, sign up for a strategy call, ask questions, etc.)

To promote the webinar, send 3 emails. A tried-and-true cadence is Tuesday and Thursday mailings. For example, if your webinar is on a Thursday, schedule emails to go out Tuesday (first notice), Thursday (second notice), Tuesday (48-hour warning), then go live on Thursday.?

Emails should be short and punchy.?

The goal is to get people on a webinar and then get them to take action. It’s an opportunity for you to sell multiple people in a single sales conversation.?

Ensure you follow up with all RSVPs. Book a time to call everyone who RSVP’d. Ensure each lead is called at least three times before you declare them non-responsive.?

Campaign 6: Warming all cold leads with promotion (minimum 3 emails)

A quick caveat before I share this strategy.?

Try to avoid discounting. Discounting your product/service can lead to overly price-conscious customers, which can become an issue later. When possible, do NOT discount.?

Having said that, if you have cold leads who seem unlikely to purchase from your company, you can try a “last-ditch effort” to offer a product or service at a discounted rate.?

Here are the qualifying instructions for using a discounting promotion:

You have a large number of leads (1,000+) that you acquired through top-of-funnel marketing (lead generators like PDFs, ebooks, downloadable videos, etc.)

Those leads are older than your average sales gestation for a new lead (for example, if it typically takes a lead 30 days to turn from lead to customer, these leads must be older than 30 days)

You have a clear product or service that will resolve a pain they have

You can sell this product or service at a discount and still make money (long-term, acquiring a customer at break-even or below is OK if they, on average, turn into a highly profitable customer. But for this “Fast Cash Campaign,” we need cash, so don’t launch a campaign that will eat up the time of your team just to break even or lose money).

If you have a list that qualifies for this type of campaign, take your easiest-to-service product or service or part of a well-selling product or service and sell it for a discount. If you sell architecture blueprints, you could peel off the consult with an architect and sell that individually at a discount. This would provide your leads with a new, novel, low-risk purchase option that will bring in profit and continued opportunity for a sales conversation.?

compose a series of emails (3-5) and send your promotion to your list. If your list is cold (hasn’t heard from you in a long time), you may want to start your campaign by sending 1-2 additional emails to remind the list who you are and how you can help them. But that’s not necessary for everyone.?

Utilize scarcity of time by limiting the availability of the product or service. Provide ample proof that your product or service actually works (case study, testimonials, logos of your current customers, etc).?

Metric to study: Your email send, open, and click-through rates are your most important metrics here. Aim to improve deliverability (check your DKIM/SPF records), opens (test 2 subject lines of EVERY email), and CTR (test different calls to action).?

Remember, you’re building your own data that you can use again and again to refine your campaigns.

Call everyone who clicks, then everyone who opens. You can pull these lists from your email tool. It’s not super straightforward, but you’ll figure it out.?

Campaign 7: Send a re-activation email to your past leads

This is by far one of my favorite “fast cash campaigns.” Also known as the 9-word email, all it requires is a list of your past leads who haven’t purchased from you but showed interest within the last 3+ months.?

These people already know who you are and what you have to offer, making the ask very effective without the need to build rapport first.?

This campaign requires you to send a simple yet straightforward message to these past leads. First developed by Dean Jackson, it focuses on re-engaging lost leads.?

Here’s the email template:?

Subject line: –First Name–

Body: Question that addresses the customers' pain points

Examples:?

• “Are you still looking at growing your blog traffic?”
• “Are you still looking for a new job opportunity in banking?”
• “Are you still interested in improving home security?”
• “Are you still looking to have your home painted?”
• “Are you still considering buying a new car?”
• “Have you made any progress with your kitchen renovation?”

That’s it. It’s as simple as sending that email. Make sure you have the information at hand about what they were searching for when they spoke with you.?

Here are a few things to be mindful about:?

1. Avoid adding any unnecessary fluff. The email should include the absolute minimum word count you can manage.
2. Remember that the email’s purpose is to re-engage, not to make an outright sale. Don’t be pushy. Make the email conversational and engaging instead of explicit and intense.
3. Address the recipient directly. Use the recipient's first name only to make your outreach marketing personal and casual. Obviously, to keep the email concise, address the recipient only once (in the subject line).
4. Make it about the recipient. The key factor in whether your email will work or not is the ‘need.’ The sentence must focus on a pre-existing pain point that you can help your prospect solve.

This has helped past clients re-activate up to 10 leads at once!

Campaign 8: Increase Your Price by Your Profit Margin

This is a simple yet powerful strategy that any business can implement.?

If you sell a product with a profit margin between 1% and 30%, consider increasing your product price by your profit margin so that customers pay marginally more for your product, but you're receiving double the profit.??

Example: If you sell a widget for $10 that costs $8 to manufacture and deliver, charging $12 for that same widget doubles your profit.

In order to justify the price increase, consider ways to increase the perceived value of your product, such as customer service, packaging, adding bonuses that have perceived value like Quick-Start Guides or Video Series, etc.? Other ideas include partnering with other companies and giving coupons to customers for months of free service or access.

None of these strategies focus on ads or spending money. Why? Because these are things you can do quickly without having to go in the red. If you’re in need of a “fast cash campaign,” chances are you might not have the budget to invest in ads or increase the amount of money you're using for them.?

You can do one or all of these campaigns, and it might be good practice to do them frequently—every quarter or so.?

If you’d like a list of these 8 strategies and 12 others, click here to download 20 FAST CASH CAMPAIGNS .

Plus, if you want to analyze your existing marketing strategies, team, and next steps in-depth, you can book a call with me here . It's a risk-free, no-sales call.