8 Essential Parts of Planning Regional Events

Welcome to the latest issue of Production Value Matters. We took a small hiatus over the warmest days of the summer to take a breath, spend some time with family and friends and recharge for the coming busy season for events.

I sincerely hope you enjoy the new and improved Production Value Matters Newsletter as we add some new regular features.

Every two weeks we will share with you some much needed tips and resources for adding production value to your events, inspiring designs to get your creativity flowing and interesting articles and news to help you stay informed.

If you want to learn more about us and what we do, Follow us on Linkedin HERE or visit our website at byrneproductionservices.com

As #eventprofs across the globe recover from the last two years of uncertainty, with more seemingly around the corner, we hope to be a place to find some great ideas, find a much needed connection or learn how to do events right, adding value to your production.

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8 Essential Parts of Planning Regional Events.

Micro-events, tours and roadshows. As events come back to live, these are going to be the life blood of your brand and organizations. Across the industry, experts agree that revving up your return through targeted smaller regional events is going to be a key part of your portfolio strategy.

What do you need to consider when planning your smaller events? It is a bit of a different world. Here are some of the key things to consider when planning your regional event plan.

Consistent Look and Feel

We have always advised clients that they need to start with their event story. What do your stakeholders and audience want to get out of your event and build from there. Make sure you design and document a consistent look and feel for your event occurrences, no matter where they are. You have a brand standard for your company, make sure you create the brand standard for the event itself.

Consider Touring Logistics

Next, build a show rider for the event. A rider is a document that lays out the specifications and parameters for the execution of the event. Then, find the key elements that you need to send on the road. Typically, this is a set of presentation computers, a key scenic element for consistent look and feel and key personnel. You may want to consider how many touring packages you want to send out. Will it be more cost effective to build 5 and send them out on the road, crisscrossing the continent or build one that travels to all locations. Scheduling of each stop will be the key factor in this decision.

Focus on a Design that can be Replicated

Leverage a network of local suppliers for common items that can be sourced locally. Things like truss, lights, projectors, and screens do not need to travel with the show. Using the touring rider you built, you can find lights and sound almost anywhere. Don’t depend your design on the panel chair only available in your home market. It might be the coolest chair, but if you can’t get it in another market you will be expending a lot of shipping cost to keep it consistent. Find a partner that knows each market ...

LED Tape and Tubes - A great way to define your event space

In this weeks Design Inspiration we are looking at LED Tubes and LED tape.

WHY WE LOVE IT

LED tubes and LED tape can create a solid and energetic definition of your stage and event space. Whether you are using them for a dramatic entrance, as a sculptural element of your stage or as a way to finish the edges of stages and or set elements, LED lighting in tube or tape form is flexible, modular and has very low power requirements.

It is very easy to change colours, making the brand identity of your events and company easy to achieve. Plus, by adding some small controllers to the LED system, you can add them to any lighting or video system to make them part of the show!

Need to build a plan for your regional events?

Planning the return of your events and adapting your portfolio to meet changing stakeholder and audience expectations can seem overwhelming after two years of uncertainty and change.

That’s why we built the Production Framework?. A proven way to help you:

• Make more meaningful investment with your event spend
• Design better, more engaging programming
• Create greater alignment with your goals and objectives.

Canadian Meeting + Events Expo

August 16th to 17th - Metro Toronto Convention Centre, Toronto

The Canadian Meetings + Events Expo is the largest and longest running trade show and conference for meeting and event professionals. CMEE allows you to network with suppliers from Canadian, US and International destinations, venues, tech companies, décor and more. We’ve added the Meeting Market Place for unique and smaller suppliers to join so you can discover that unique something special for your next meeting. Canadian Meeting Education programming is designed to share key insights, lessons learned and to continue to assist you in building your skills so you can deliver better meetings and events and achieve long term success.

REGISTER HERE

CSE Live - Event Fest

September 26-28 2022 - Liberty Grand (Exhibition Place), Toronto

CSE Live – EventFest is a festival of innovation designed to help you create powerful events that become meaningful experiences for your clients, stakeholders and organization.

Back in person after a two-year hiatus, this event offers an innovative and unparalleled learning experience with both live and digital options to attend. It features world-class education, immersive programming, a curated collection of Canada’s premier event vendors, gourmet food experiences and high-profile B2B networking opportunities.?

REGISTER HERE