8 Essential Ingredients of A Great Website Design

Let’s be honest, there are many ways to make a quick, cheap website these days…that will look like every other quick, cheap website. With so many drag and drop options, any business owner can feel like they have a professional site, or a site that “does everything they need it to do”. But is this true? The answer is no, there are SO many aspects to a great professional website. Let’s break it down.

1. Brand

Every great business starts with a memorable logo and brand – the advantage to having one art director is that all your business materials remain consistent, making sure your customers remember your company. Beyond the logo, the color scheme, imagery and fonts must all maintain the same look and feel.

2. Copy

After getting some information about your company, target audience and unique factors, we transform your notes into deliberately targeted copy with call to actions in mind. We tell your business story and convert your site visitors to clients/customers.

3. User Experience

A website is not a wall of text, it’s specially laid out into attention grabbing boxes and columns. We turn information into interesting headlines, subtitles, image boxes, icons, etc, so your information is conveyed without losing potential clientele.

4. Graphics and Imagery

We find and craft for you relevant visuals, unique to your brand. With all custom elements tailor created throughout, your website will look anything but a standard template.

5. Search Engine Optimization

We use the most SEO friendly tools to build your site, integrating your keywords into the code. We assist with Google webmaster registration and keep you in the loop with your analytics. Our websites are optimized, to ensure you’ll be found.

6. Mobile, Tablet and Desktop Responsiveness

We live in 2019 and many people are grabbing their phones to Google you before on their computer! It is of utmost importance that websites are properly optimized for all devices.

7. Functionality

Depending on your industry, we will help consult to find out how to better streamline the ways you make money. Our websites are boundless in functionalities, here are a few ideas.

Booking System– Salons, massage therapy, medical, business consultants, hotel/home rentals, gym classes, etc.

E-Commerce– Various product sales, service sales, digital sales

Blog/News– Any small or large businesses (increases SEO)

Instant Chat– Any business likely to receive quote or question requests

Custom Registration Forms– Education, medical, custom product orders, etc.

Job Board– Any small or large businesses

Listing map– Multi-location businesses, directories, etc.

Community Forum

Mail Subscription System

Standard & Custom Contact Forms

8. Design

The overall design of a website shows the combination of all these elements and reflects upon true professionalism. A cohesion of information, images and other elements into an easy-flowing, simple to navigate website is a valuable investment. The difference between a well crafted website and templates on which freelancers just copy and paste your notes is worlds apart. Digital searches are now one of the first ways your customers will check out your business, what do you want them to see first?

This article is taken from the JYZ Design well known Calgary web design company.