8 Effective Ways To Market your Business Online

“If your business is not on the internet, then your business will be out of business.” — Bill Gates.

If you are a business owner, you know that business is hard to start and even harder to manage. With each passing day, more and more businesses are opening up and competition is becoming fiercer. How do you reach your ideal customer while your competitors are all over?? My answer, the internet.

The internet is the next best invention after electricity. It has transformed the world into a meta village. You can get a client from anywhere in the world, that is, if you can deliver to them. So, how can you use this business life power that Bill Gates is referring to? I will explain to you.

The problem with most business owners is that they are busy working in their business as opposed to working on their business. What do I mean by this? Dealing with the day-to-day operations, inventory, payments, supply chain management, customer care etc as opposed to spend the same amount of time thinking of how to grow their company/business though effective marketing.

How can you then change for the better? This will need some marketing management skills. You need to prepare adequately and plan out your time economically. Why? Because time is money, and you need to spend it wisely.

The Marketing Cycle.

There can be many strategies and methodologies you can use to get clients from the internet but they all involve one basic concept; A sales funnel. It works in the following ways;

1. Have a lead magnet- attract people and let them know about you

2. Offer your Value preposition

3. Close the sale

4. Retain the client.

With that in mind, the following are the best ways to market your business.

The Best Marketing Strategies 2022.

1. Get on Social Media

This is the current state of the internet. Almost everyone is on social. From teens to Grand parents, businesses to companies, governments to media. Some businesses are based entirely on social media i.e, Makeup and accessories.

How do you use social media? A lot of businesses use social media as their sales tool and this is where they get it wrong. Social Media should be exactly as it sounds; Social. This is where you link up with the audience and get to interact with them from a personal level. You should do social listening, learn more about your audience, join their groups and in This gives them the social proof that the business is operational and just not a dormant account.

When starting out, I recommend one account at a time. This will help you figure out which social media platform is great for you without burning yourself out.

2. Google Business Profile

Formerly Google My Business Account, GBP helps you set an account and claim your business. This lets Google know where the business is located and gets the phone number where the clients can reach you.

This feature really helps you get local clients by putting you on the Google maps and photo search. It also has a feature where you clients can leave a review. This helps a lot with ranking high on google search and maps.

3.??????Get a website

This is your most important digital asset and the online home to your business. It should bring here all traffic from social media and search. The best thing about a website is that you have full control of the buyer's journey and you can direct them where you want, how you want. This is your digital sales rep. First, you tell them who you are and how you can help them solve their problems with your products and services.

It is very important that you make the customers' experience smooth. According to HubSpot Marketing, 88% of customers do not return to a website after a bad experience.?

4.??????Search Engine Optimization (Seo).

Imagine having a business worth millions in value and Google not recognizing you. This can be heartbreaking, if not disappointing. So how can you salvage your business? SEO is the answer.

SEO is the practice of improving your website visibility by making the websites more searchable by increasing the quantity and quality of content, hence ranking higher on organic search engine such as #google , 雅虎 and Opera Mini. This gives you authority and trust, hence more clicks and website visits. This translates to customer conversions. Generally, the more website visits, the more conversions you will have if you are reaching the right audience.

If you are having trouble with your #SEO you can message me here.

5. Paid advertising

This is probably the best tip from this article. PAY FOR Ads. Why? This is the business of Social Media platforms. They have to make money. Ads give you a competitive advantage over your competitors. You can target your ideal customers by age, location, jobs, interests, etc. The social platforms give you a cheat sheet which you should utilize to get your ideal client and make more profit.

These are Facebook ads, Google search ads, YouTube ads, Twitter and LinkedIn ads. They get you straight into the eyes of your ideal customer.

6. Video Marketing

This remains to be one of the most powerful forms of marketing. This is because video incorporates pictures, audio and text hence, it is more immersive and more interactive. It builds more trust and makes the audience feel more attached to your business.?

You can have short form video and long form videos. The short videos can include adverts, TikTok videos, Instagram reels, Facebook stories, WhatsApp stories etc. Long form videos are mostly posted on YouTube and Facebook. They can be repackaged and cut for the short form platforms.

Video passes a lot of information in a short time making it one of the most effective forms of marketing.

7. Influencer Marketing.

An influencer is someone who has a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche. These personalities have the power to influence their followers in purchasing products and servicers they recommend.

With that we can then define #InfluencerMarketing as the collaboration of influential people and brands to promote a service or a product.

In today’s digital world, social content creators with niche audiences can often offer more value to brands.

We can divide them into

1. Nano-influencers -10,000 followers or fewer

2. Micro-influencers -10,000 to 100,000 followers

3. Macro-influencers -100,000 to 1 million followers

4. Mega-influencers - 1 million+ followers

When picking an influencer, you need to pick a relevant one. A relevant influencer shares content relevant to your business and industry. They need to have an audience that aligns with your target audience.

8. Email Marketing

According to Intuit Mailchimp , ?email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or to keep them engaged between purchases.

It also plays a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through the different types of marketing emails.

In conclusion,??

There are many ways to market your business online. There is no excuse in this digital age for you to miss out on this great opportunity. You just have to pick one to start with as you move on to the next. I wish you all the best.

For more information and help you can reach out to me on +254719585580 or email me on [email protected]