8 Effective Tips for Real Estate Marketing

Marketing is a crucial component of any successful real estate business, as it helps you reach and engage potential clients, differentiate yourself from competitors, and ultimately, drive sales.

Real estate is a highly competitive market in Bangladesh. Marketers have plenty of options when it comes to marketing real estate. But in this fiercely competitive market, gaining the first position really requires implementing sequential and strategic marketing methods.?

Throughout the past decades, Bangladeshi real estate companies have experienced an up-and-down market situation. Positioning is the most important aspect of reaching the customers' minds.

Although this broad sector has an attractive investment opportunity, the number of companies is growing rapidly, as is likely the level of competition.?

However, there are 8 proven effective tips and methods that will pull a company into a great market position and allow it to sell or lease property more quickly.

1. Target Audience Define:

Before you start promoting your properties, it's essential to define your target audience. This includes identifying the demographics, interests, and needs of your potential buyers or renters.

Around 56% of Bangladeshi real estate buyers/investors are the millennial generation, ages between 25 and 44, and most of them are from Dhaka, Chattogram, and Sylhet area.

4 effective tips to define target audience group for real estate marketing in Bangladesh:

1. Consider Demographic Data
2. Analyze Location Data
3. Understand Lifestyle Preferences
4. Consider Buying and Renting Preferences

Understanding and defining the right target audience will help you tailor your marketing efforts to their specific needs and preferences.

2. Website:

A professional, well-optimized website is like a virtual sales agent for your business. A study conducted by The National Association of Realtors? and Google revealed that 90% of real estate buyers search about real estate projects in their property buying process. Compared to the last quadrennial, this figure is 253% higher.?

Professional websites differ greatly from regular ones. The aesthetics and functionality of a website are crucial when it is being developed. Secondly, other factors such as a site's speed, ease of navigation, quality of content, sharpness of images, user interface, etc. are extremely important. An estimated 88% of website visitors won't return if they have a bad experience with a website.?

Besides developing websites, there is a lot of pre- and post-work involved, for example- domain selection, performance-optimized cloud hosting, Google analytics & search console setup, Meta pixel setup, regular updates & changes, and mostly optimizing websites for search engines. Especially, SEO ranking factor contributes a lot to a company's value addition and sales as well.??

Moreover, a click-to-dial function, message module, social media integration, query form, feedback form, and lead contact form are essential on the website to maximize sales.

3. Local Business Listing:

The local marketing of real estate companies is crucial for their success. The majority of home buyers or investors make their real estate purchases locally. Nearly 97% of people are more likely to learn about a local business than anywhere else.

The National Association of Realtors? reported that 74% of home buyers bought their new homes near where they live, while only 26% purchased new homes in different locations for work or school relocation, or to be closer to friends or family.?

Several listings are available for business listing, but particularly for real estate business listings mainly 4 sites are most popular in Bangladesh.

1. Google My Business
2. Apple Maps
3. Facebook
4. LinkedIn Company Directory

Through these local marketing plans, real estate potential clients will see you and your property with enough visibility.

4. Content:

Content marketing is an essential component of any real estate marketing strategy in Bangladesh. Using these strategies can easily attract and engage prospective buyers or investors in the real estate market of Bangladesh.

Content marketing is 2 types: Text & Visual.

1. Text content:

Text content is centered around the text. There are a variety of things that are included, including blog posts, white papers, email newsletters, and product pages. Bangladesh has a rich cultural heritage and a variety of local languages. Using local language and cultural references in content can appeal to the emotional and cultural values of prospective buyers or investors. By doing so, it can easily build trust with the prospective buyers and establish a good connection.

3 effective tips for text content marketing

1. Focus on the Trends and News of Real Estate
2. Use SEO Techniques to Increase Visibility
3. Provide Value and Solutions to Common Problems

2. Visual content:

Visual content is, on the other hand, centered around the graphics. That includes captured or, creative photos, videos, infographic images, and such types of visual content. Creating high-quality visuals is crucial to promoting real estate projects. A project can be showcased using professional photographs, videos, and virtual tours to provide a rich, immersive experience for prospective buyers or investors.?

3 effective tips for visual content marketing

1. Showcase Properties with High-Quality Photos and Videos
2. Use Infographics to Communicate Data
3. Use Social Media Platforms to Increase Visibility

5. Social Media:

Social media is an effective way to reach a wider audience and promote your real estate business.?

Around 66% of people in Bangladesh use social media platforms such as Facebook, Instagram, and LinkedIn. Taking advantage of those platforms to promote real estate projects, provide updates on new listings, and engage with your followers will make a company more competitive.?

5 effective tips for result-oriented social media marketing in real estate:

1. Focus on Visual Content
2. Use Hashtags
3. Engage with the Specific Audience
4. Share Useful Information
5. Analyze Results

6. Virtual Reality (VR) Technology:

Virtual Reality (VR) technology is playing a vital role to revolutionize the real estate industry globally by providing immersive and interactive experiences to real estate buyers or, investors. Virtual reality (VR) technology is becoming increasingly popular in Bangladesh also.

Approximately, 77% of people who have experienced VR technology report that it has changed their perceptions of real estate projects.?

4 effective tips for marketing by Virtual Reality (VR) Technology in the real estate market of Bangladesh:

5 effective tips for result-oriented Virtual Reality (VR) Technology marketing tools in the real estate market of Bangladesh

1. Highlight the Benefits of VR Technology
2. Create Immersive VR experiences
3. Use Social Media to Promote VR Technology
4. Leverage Influencer Marketing
5. Provide Training to Employees

Those can help attract more real estate buyers or investors and increase companies' sales and revenue.

7. SMS Marketing:

SMS marketing is a powerful tool for real estate marketing and project promotion in Bangladesh to reach potential buyers and renters quickly and effectively. 89% of people in Bangladesh have mobile devices and 80% of them open SMS within the first 3 minutes of being received. Hence, SMS marketing is an effective way to reach your target audience quickly in Bangladesh.

4 effective tips for SMS marketing in real estate:

1. Keep Messages Short and Sweet
2. Offer Exclusive Deals and Promotions
3. Provide Useful Information
4. Personalize SMS Messages

8. Community Events:

Hosting community events is an effective way to promote real estate companies and projects in Bangladesh. Not only does it create a sense of community and build relationships with potential clients, but it also provides an opportunity to showcase properties in a more personal and interactive way. 83% of real estate buyers or investors in Bangladesh prefer personalized service when looking for a property.?

4 effective tips for hosting real estate community events in Bangladesh:

1. Partner with Local Businesses
2. Use Social Media to Promote the Event
3. Showcase Properties During the Event
4. Offer Incentives for Attendees

Those can also help to build a sense of community around the projects and increase their perceived value.