8 Digital Marketing Trends for 2022

The New Year is here, and digital marketing is evolving and growing at a more rapid pace than ever before. It can be difficult to stay on top of the ever-changing trends, but together, we will cover eight of the most popular digital marketing trends for 2022 so you can be ahead of the game!

1.) Partner With Influencers

Many brands are partnering with online influencers to endorse their products or services. This past year, influencer marketing reached $13.8 billion and is only expected to grow in 2022. Since influencers already have a strong following, they can give your business added exposure that you may not get otherwise. Make sure the influencer you are partnering with supports what your brand stands for and already attracts your ideal customer!

2.) Take Advantage of Tools

The options in digital marketing continue to grow and shift, making digital marketing easier than ever before. Tools such as automation, machine learning and artificial intelligence are beginning to take away a lot of the grunt work of digital marketing, so you are able to focus on quality content and new tactics that will truly help your business grow.

3.) Join LinkedIn?

LinkedIn is still coming in hot as the leading digital space for business professionals. Not only that, but they continue to launch new features and tools which result in higher sales and better outcomes for many business pages. Here’s a great article that will get you up to speed on using LinkedIn like a pro!?

4.) Changes in SEO

Search algorithms like Google and Bing are continually getting smarter and more contextual, so providing exceptional content and user experiences should be your focus. This year, make a commitment to provide the best experiences possible rather than trying to “hack” SEO.?

5.) Create an Experience?

Ads are everywhere, and people are sick of it. Try brainstorming ways you can be creative and offer an experience to a customer through your ad or by visiting your page, instead of adding to the noise. You want your potential customers to feel like you are adding value to their life, not wasting their time!?

6.) Hire Digital Workers?

Trends are showing that the future is digital, so a great way to stay relevant is by making sure you hire people with strong digital skills. Most millennials and Gen Zs have good digital skills that they learned in college, so balance your teams with younger professionals who will help you stay ahead of the curve.?

7.) Pay Attention to Algorithms?

When it comes to digital marketing, everything is algorithm-driven. Newsfeeds, ads, SEO, email… they all optimize for the same thing, and that’s the user’s experience! If you want to stay relevant and visible on social media, make sure you are providing a unique and integrated experience that your customers are looking for!

8.) Don’t Spread Yourself Thin

There are so many social media channels, it’s easy to overcommit and spread yourself too thin. However, it’s actually more beneficial to master one channel first, and then choose to expand if you want. To narrow down your best options, research where most of your customers spend time. This is where you want to be.?

Stay relevant this year and continue to grow your business using these eight internet marketing trends . Remember to always take the time to put your best foot forward and go back to your “why” when putting any new marketing techniques into practice! This will help you come off as authentic and give your customers a quality user experience every time.?