8 Desires Your Audience Can’t Resist
Cris Guido
Strategic Marketing Advisor | Transforming Founders' Expertise Into High-Converting Content Systems
We like to think we’re rational beings.
But the truth?
Our decisions — clicks, views, shares — are driven by primal desires.
Desires so instinctive, even a caveman would’ve hit “Like.”
Today, let’s uncover the 8 human desires behind every piece of viral content.
And how you can use them to make your audience stop the scroll and take action.
Why this matters
The “Life Force 8” from Drew Whitman’s Cashvertising aren’t just ad tricks.
They’re the foundation of what grabs us.
And when you write content that taps into these?
You don’t just get views. You get people to feel.
Here’s what we crave — and how to use it:
→ “5 habits that’ll help you live 10 years longer.”
2. Enjoyment of food and beverages
→ “Post-workout snacks that feel like a cheat meal (but aren’t).”
3. Freedom from fear, pain, and danger
→ “The #1 mistake causing back injuries in the gym.”
4. Companionship
→ “How to ace your dating app photos (yes, angles matter).”
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5. Comfortable living conditions
→ “The travel hack that makes economy feel like first class.”
6. To be superior, winning, and keeping up with the Joneses
→ “5 LinkedIn hacks to outshine 90% of creators.”
8. Care and protection of loved ones
→ “The 3-step guide to securing your family’s future.”
9. Social approval
→ “How to write LinkedIn posts that get genuine engagement.”
Want to generate endless viral ideas?
Here’s the ChatGPT prompt to plug-and-play:
PS… Enjoying these frameworks & AI prompts on content creation? Take your LinkedIn game to the next level with The AIH LinkedIn Accelerator.
Everything you need to:
Generate hyper-targeted content ideas in 2 minutes
Create insanely valuable posts using the Value Amplifier Method
Craft 10 micro-stories for your niche in 2 minutes
Design 21 high-impact hooks in 2 minutes
Develop call-to-action formulas that convert