7 Books to Supercharge Your MSP in 2024

In honor of Book Lovers Day, we’ve compiled a list of essential reads for Managed Service Providers (MSPs). Sit back, grab a cup of coffee, and pick out your next favorite book.

1. Managed Services in a Month: Build a Successful IT Service Business in 30 Days - 2nd Ed. by Karl W. Palachuk

Why You Should Read It: A practical resource for IT professionals transitioning to managed services. This step-by-step book covers everything from creating service offerings and agreements to pricing models and marketing strategies. Designed for both newcomers and experienced technicians, Palachuk provides direction and downloadable resources to help you quickly and efficiently build a successful MSP. A must-read for aspiring and established MSPs.

2. The MSP Growth Funnel: A Complete Guide to Marketing & Selling Managed Services by Kevin Clune

Why You Should Read It: A comprehensive guide to the entire sales funnel, offering practical strategies for inbound marketing and lead generation. Drawing from real world cases, the book is tailored to the managed services industry and is perfect for MSPs aiming to enhance their marketing efforts and boost sales.

3. Literally: The Book on Customer Success for MSPs by Marnie Stockman

Why You Should Read It: An essential tool for MSPs aiming to elevate their customer success strategies. This book offers realistic advice to help MSPs build stronger client relationships, enhance customer satisfaction, and drive business growth. Filled with expert insights, it provides the knowledge needed to create a customer-centric approach that ensures long-term success. Perfect for any MSP committed to delivering exceptional customer experiences.

4. MSP Secrets Revealed: 101 Gems of Inspiration, Stories & Practical Advice for Managed Service Provider Owners by Mark Copeman

Why You Should Read It: A goldmine of insights for MSPs. Drawing from the experiences of industry professionals, Copeman provides practical advice on marketing, sales, customer service, team management, and more. With real-world stories and usable tips, this book is a must-have for any MSP looking to shortcut their path to success and learn from the triumphs and mistakes of others.

5. Simplified Cybersecurity Sales for MSPs: The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy by Jennifer Bleam

Why You Should Read It: Bleam demystifies the sales process, offering a step-by-step formula to effectively market and sell cybersecurity services. The book contains applied examples and strategies that lay out observations to help MSPs enhance their sales techniques, close more deals, and drive business growth. Perfect for any MSP looking to strengthen their cybersecurity offerings and achieve sales success.

6. The MSP's Survival Guide to Co-Managed IT Services: A Crotchety Old Geek’s Road Map on Marketing, Selling and Providing Managed Services to Organizations with Existing IT Staff (CoMITs) by Bob Coppedge

Why You Should Read It: An invaluable resource for MSPs looking to thrive in co-managed IT environments. This guide offers workable plans for building successful partnerships with in-house IT teams. Coppedge covers everything from defining roles and responsibilities to enhancing communication and delivering exceptional value. This book provides the tools needed for success in co-managed IT services making it ideal for MSPs aiming to expand their services and foster strong client relationships.

7. Mistakes MSPs Make: The Five Most Important Mistakes IT Managed Service Providers Make Which Cost Them Time and Money by Richard Tubb

Why You Should Read It: Tubb provides a comprehensive look at the common pitfalls MSPs face and how to avoid them. This book helps MSPs build strong partnerships with in-house IT teams, define clear roles, and enhance communication. Perfect for those committed to achieving excellence in managed services.

Now that you have these key resources, identify your business challenges and approach them proactively. For more valuable MSP resources, be sure to follow Mesh.