8 Best Keyword Rank Checker Tools

A rank checker tool is software or an online service that tracks keyword rankings on search engines. It uses algorithms to provide real-time and historical ranking data. Choosing the right SEO tool can be challenging, so here's a curated list of top keyword rank checker tools with features, pros, cons, specs, and website links.

Based on our research, here’s our list of Best Keyword Rank Checker Tools

1) SEO PowerSuite

2) Semrush

3) Serpstat

4) SE Ranking

5) Moz

6) Accuranker

7) Authority Labs

8) Advanced Web Ranking

1) SEO PowerSuite

SEO PowerSuite, a comprehensive suite of four powerful tools - Rank Tracker, WebSite Auditor, LinkAssistant, and SEO SpyGlass, caters to advanced SEO needs. With three flexible plans, users can align their SEO strategy with business requirements. It's multilingual and gathers data from 550+ search engines worldwide, with seamless integration into Google Analytics and Search Console. For effective link building, SEO SpyGlass performs competitive analysis to identify backlink prospects, and Link Assistant assists in collecting link-building opportunities tailored to your preferences.

Features:

• Rank Tracking Excellence: SEO PowerSuite's Rank Tracker empowers you with the ability to monitor keyword performance across a diverse array of search engines, even niche-specific ones, while also offering insights into SERP fluctuations for continuous improvement opportunities.
• Abundant Keyword Research: Unleash the potential of your keyword strategy with SEO PowerSuite, offering a repertoire of over 20 dynamic keyword research methods.
• Semantic Keyword Grouping: Elevate your content game by grouping keywords according to their semantic relevance and intelligently mapping them to landing pages, refining your content strategy.
• Competitor Insight: Gain a competitive edge by uncovering your rivals' keyword strategies, backlinks, and on-page SEO elements, all courtesy of SEO PowerSuite's comprehensive toolkit.
• Comprehensive On-page and Technical SEO: WebSite Auditor, a component of SEO PowerSuite, equips you to enhance your website's meta elements, linking structure, Core Web Vitals, and page content, taking cues from top SERP performers.
• Local SEO Mastery: SEO PowerSuite extends its prowess to local optimization, allowing pinpoint accuracy in address specification, local keyword tracking, and competitive analysis in your vicinity.
• Affordability Plus Stellar Support: SEO PowerSuite offers cost-effective pricing plans backed by an unrivaled customer support team dedicated to your success.

Pros:

• Holistic SEO Coverage: SEO PowerSuite blankets all facets of SEO, ensuring no stone is left unturned in your optimization efforts.
• Data Clarity: Enjoy the benefits of transparent, field-tested data that empowers informed decision-making.
• Keyword Riches: Access a treasure trove of 20+ keyword research methods, consolidating your keyword strategy in one accessible platform.
• Continuous Enhancement: Stay at the forefront of SEO trends with regular updates and the introduction of cutting-edge features.

Cons:

• Learning Curve: While potent, SEO PowerSuite may pose a steep learning curve for newcomers to the world of SEO, necessitating dedicated time and effort for mastery.

2) Semrush

Semrush, a powerful SaaS platform, offers comprehensive online visibility management solutions. With over 50 tools and add-ons, it covers various aspects such as search, content, market research, and social media across 140+ countries. Semrush boasts seamless integration with Google and task management platforms, along with detailed documentation and responsive customer support through live chat and calls.

Features:

• Comprehensive Keyword Research: Semrush offers an array of six powerful keyword research tools, equipping users with valuable insights for optimizing their online presence.
• On-page SEO Mastery: Elevate your website's performance with Semrush's On-page SEO tools, including the Site Audit tool, On-Page SEO Checker, and Log File Analyzer. Optimize title tags, meta descriptions, header tags, and image alt text effortlessly.
• Local SEO Domination: Dominate local search with Semrush's arsenal of four tools: Listing Management, Position Tracking, On-Page SEO Checker, and the Social Media Toolkit, providing invaluable insights into local optimization.
• Precise Rank Tracking: Keep tabs on your website's performance in SERPs and uncover growth opportunities using Semrush's Rank Tracking tool, comprising Position Tracking, Sensor, and Ranks tools.
• Competitor SEO Insight: Gain an edge with Semrush's five robust competitor analysis tools - Organic Research, Keyword Gap, Backlink Analytics, Backlink Gap, and My Reports - empowering you to outperform your rivals.

Pros:

• Diverse Visibility Solutions: Semrush boasts a repertoire of over 50 online visibility management solutions catering to diverse needs.
• Cost-Efficient Pricing: Considering the extensive feature set, Semrush offers fair pricing options that won't break the bank.
• Global Accessibility: Semrush is accessible in 12 languages, ensuring a broader reach and usability for a global audience.
• Innovative Upgrades: Stay ahead of the curve with Semrush's innovative upgrades, including Semrush Trends, Agency Growth Kit, and ImpactHero, enhancing your online strategy.

Cons:

• Steep Learning Curve: New users may find the abundance of features overwhelming initially, requiring some time to fully harness the platform's capabilities.

3) Serpstat

Serpstat, a versatile web-based SEO platform, incorporates a robust free keyword rank checker tool. Users can effortlessly monitor their website's keyword rankings across more than 100 countries. Leveraging data from 230 Google bases and 9 Yandex bases, Serpstat proves invaluable for global SEO research. Furthermore, it offers competitor analysis, site audits, and advanced keyword research capabilities. Notably, the platform boasts exceptional customer support accessible via phone, email, and live chat, along with a comprehensive Help Center featuring a Knowledgebase and Learning Academy.

Features:

• Comprehensive Website Analysis: Serpstat provides a suite of powerful tools for in-depth website analysis, covering essential SEO aspects such as domain performance assessment, keyword research, URL examination, and backlink analysis. Users can gain insights into domain authority, keyword trends, related keywords, and backlink profiles, among other critical metrics.
• Rank Tracking Excellence: Serpstat offers an efficient rank tracking feature that empowers users to monitor the performance of their websites or content in search engine results pages. This functionality allows historical and real-time tracking of keyword rankings, enabling users to identify and analyze ranking trends effortlessly.
• Batch Keyword Analysis: With Serpstat's batch analysis feature, users can efficiently check the rankings of thousands of keywords simultaneously. This makes it a valuable tool for conducting extensive keyword research projects, saving time and effort.
• Site Audit Capabilities: Serpstat's site audit tool assists users in identifying and rectifying potential SEO issues on their websites. It can pinpoint problems like broken links and missing tags, helping users improve their site's overall SEO health.
• Enhanced Insights Tools: To better understand their website's performance and target audience, Serpstat offers additional features like keyword trends analysis, keyword clustering, and text analysis tools. These functionalities aid users in tailoring their SEO strategies to meet their site visitors' needs and preferences.
• Customizable Reporting: Serpstat enables users to create bespoke reports in PDF or Excel formats, allowing for personalized reporting and data presentation.

Pros:

• Flexible Credit System: Serpstat's credit system allows users to pay only for the actual usage of the tool, promoting cost-efficiency.
• Effortless Site Audits: The one-click site audit feature simplifies the process of identifying and addressing SEO issues on websites, enhancing user convenience.
• Robust Keyword Research: Serpstat offers robust keyword research tools, providing users with comprehensive insights to optimize their content and rankings effectively.
• Deep Backlink Analysis: Users can delve into detailed backlink analysis, gaining a thorough understanding of their website's backlink profile.
• Intuitive Dashboard: Serpstat boasts a clean and elegant dashboard design, facilitating easy navigation and data interpretation.

Cons:

• Limited Detail in Stats: Occasionally, the statistical data provided by Serpstat may lack in-depth detail and could be somewhat generic, which may require users to seek additional information from other sources.

4) SE Ranking

SE Ranking, with its user-friendly interface and robust functionality, serves as a valuable resource for SEO enthusiasts and novices alike. Small businesses can benefit from its comprehensive suite of tools, which encompass keyword research, website evaluation, competitor analysis, and more. Additionally, the program offers advanced features like White Label, Social Media Management, and a Marketing Module, making it a versatile choice in the SEO toolbox.

Features:

• Keyword Rank Tracking: SE Ranking offers comprehensive keyword rank tracking, allowing you to monitor your website's performance across an impressive range of up to 20,000 keywords, depending on your chosen package. Additionally, it provides the convenience of automated rank checks on a predefined schedule.
• Advanced Keyword Research: Empower your SEO strategy with SE Ranking's adept keyword research tool, enabling you to pinpoint lucrative, high-traffic keywords that hold the potential for improved rankings.
• In-Depth Backlink Analysis: Gain a competitive edge through SE Ranking's robust backlink checker, which furnishes insights into your rivals' link origins and their link authority.
• Competitive Insights: SE Ranking's competitive research tool equips you with a comprehensive overview of your competitors, divulging valuable information about their backlink profiles, rankings, and more.
• Website Audit Excellence: Identify and rectify technical SEO roadblocks that hinder your search engine ranking ascent with SE Ranking's website audit tool, ensuring your website is optimized to its full potential.
• Page Changes Monitoring: Stay informed about every modification made to your web pages effortlessly, thanks to SE Ranking's page changes monitor, which keeps a meticulous record of alterations and their timestamps.

Pros:

• Transparent Pricing: SE Ranking offers an online pricing calculator, enabling you to tailor your subscription precisely to your needs, ensuring you pay for what you require.
• Comprehensive Marketing Plan: SE Ranking stands out by providing a comprehensive Marketing Plan alongside its SEO tools, giving you a holistic approach to online visibility and promotion.
• Seamless Data Migration: Enjoy the convenience of free data migration when opting for annual subscriptions, simplifying the transition to SE Ranking's robust platform.

Cons:

• Cluttered Dashboard: Some users may find SE Ranking's dashboard slightly cluttered, potentially requiring a learning curve to navigate efficiently.

Link: https://seranking.com/

5) Moz

Moz, the SEO platform, provides a comprehensive toolset for businesses, encompassing vital SEO functions such as keyword research, link building, and on-page optimization. One of its free tools assesses a website's Page Authority (PA), Domain Authority (DA), and Spam Score using metrics that have become industry benchmarks. Moz also offers a valuable Moz Academy for certifications and seamlessly integrates with Google Analytics.

Features:

• MozBar: MozBar, a complimentary browser extension, offers an invaluable resource for web enthusiasts. Easily integrated into your browser, this dynamic toolbar resides conveniently at the top or bottom of your screen.
• Link Explorer: Unleash the power of Link Explorer, an indispensable tool that facilitates exploration across an astounding 40 trillion links, spanning 718 million root domains and encompassing a staggering 7 trillion web pages. It equips you with the ability to unearth critical insights about backlinks, Domain Authority, anchor text, spam score, and more to elevate your digital strategy.
• Keyword Explorer: Moz's Keyword Explorer stands as a beacon for uncovering hidden keyword treasures. It taps into Moz's vast repository of 500 million keywords, enabling you to unearth valuable keyword opportunities and access estimated search volumes, empowering you to fine-tune your SEO strategy.
• Compare Keyword Rankings: Gain a competitive edge with the Comparative Research tool that enables you to stack your website's or webpage's keyword rankings against those of your rivals. This feature provides invaluable insights into your SEO performance compared to the competition.
• Domain Analysis: Moz elevates your SEO game by furnishing comprehensive domain analysis reports. These reports deliver crucial metrics such as Domain Authority, top-performing pages, ranking keywords, and more, aiding you in making informed decisions and staying ahead in the digital landscape.

Pros:

• Pinpoint Negative Links: Moz's array of tools enables users to identify and rectify links that may adversely impact their website's search engine ranking. This proactive approach can safeguard your online presence from potential harm.
• Accurate Data: Moz boasts an extensive index that provides precise and up-to-date keyword and backlink data. Trustworthy insights are crucial for informed decision-making in the realm of SEO.
• Speedy Performance: Moz's servers are renowned for their swift response times, minimizing lag, and ensuring a seamless user experience, even for those with demanding SEO tasks.

Cons:

• Premium Pricing: One notable drawback is the relatively high monthly pricing, which may pose a challenge for budget-conscious small businesses. Evaluating the ROI against the cost is essential when considering Moz's services.

Link: https://moz.com/

6) Accuranker

Accuranker, a widely popular keyword rank checker tool, is an invaluable asset for enterprise-level businesses. Tailored to assist in competitor analysis and website optimization, it boasts a range of features such as website auditing, keyword tracking, link monitoring, and reporting. With both free and paid options, Accuranker caters to businesses of all sizes, offering a user-friendly experience even for SEO novices.

Features:

• Free 'Google Grump' Rating Checker: Accuranker provides a free 'Google Grump' rating checker that allows you to monitor fluctuations in Google's ranking algorithm. The 'grumpier' the rating, the more significant the ranking changes. You can filter the results by country or device and even sign up for email alerts to stay updated on Google's 'mood.'
• Free SERP Checker: Accuranker's proprietary algorithm powers its free SERP checker, providing you with valuable data on Search Engine Result Pages (SERPs). This tool covers various aspects, including ads, local and organic results, instant Google ranking, and mobile and desktop rankings.
• Instant On-Demand Updates: Accuranker's platform offers instant on-demand updates, ensuring you always have access to the latest data. This real-time information is crucial for making timely decisions to improve your website's performance.
• SERP History: With the SERP history feature, you can track your website's rankings over time. This historical data allows you to analyze performance trends and make necessary adjustments to enhance your SEO strategy.
• In-Depth Competitor Analysis and Ranking: Accuranker provides a comprehensive suite of tools for in-depth competitor analysis. You can gain valuable insights into your competitors' SEO performance, helping you stay ahead in the digital landscape.

Pros:

• Comprehensive Keyword Tracking: Accuranker excels in keyword tracking and reporting. It offers a robust set of tools to help you monitor your keyword rankings effectively, allowing you to stay on top of your SEO game.
• Detailed Backlink Analysis: The platform also provides detailed backlink analysis tools, enabling you to assess your website's backlink profile comprehensively. This feature is essential for understanding your site's off-page SEO performance.
• Intuitive User Interface: Accuranker boasts an intuitive and user-friendly interface. Navigating through its features and accessing critical data is made easy, even for those with limited technical expertise.

Cons:

• Keyword Limitation: One limitation to be aware of is that mobile and desktop keywords are separately counted toward your keyword limit. This means that if you're tracking keywords for both platforms, it may affect the total number of keywords you can monitor simultaneously.

Link: https://www.accuranker.com

7) Authority Labs

Authority Labs, a versatile keyword rank checker tool, empowers users to monitor their website's daily progress in the SERPs. It stands out by offering insightful competitor SEO performance reports, revealing keyword rankings and backlink profiles. What sets Authority Labs apart is its exclusive "Not Provided" keyword reports, uncovering vital targeting possibilities. Furthermore, its local SEO feature delivers location-specific rank tracking data, including city, zip code, and device-specific rankings, along with GPS location data.

Features:

• Comprehensive Keyword Tracking: Authority Labs meticulously monitors your keywords in the SERPs on a daily basis, delivering insightful reports on your search engine ranking progress.
• Mobile-Specific Rankings: Stay on top of your site's mobile performance with the ability to track mobile rankings independently from desktop rankings.
• Local SEO Insights: Gain a competitive edge with in-depth reports on your local search engine rankings, empowering you to optimize your local SEO strategy.
• Competitive Analysis: Effortlessly keep tabs on your competitors' rankings and performance in the search engine results pages (SERPs), allowing you to make informed decisions to stay ahead.

Pros:

• Robust Local SEO Feature: Authority Labs excels in providing comprehensive local SEO insights, helping businesses enhance their visibility in specific geographic areas.
• Detailed Keyword Reports: Access highly detailed reports that offer a deep understanding of your keyword performance, enabling strategic SEO improvements.
• Mobile-Specific Rankings: Tailor your SEO strategy with separate tracking for mobile and desktop rankings, ensuring a holistic approach to optimization.
• "Not Provided" Reports: Identify hidden keyword opportunities with unique reports that unveil essential data from Google Analytics.

Cons:

• Limited Project Planning/Organization Features: Authority Labs could enhance its project planning and organization capabilities to better streamline workflow management.

Link: https://www.authoritylabs.com/

8) Advanced Web Ranking

Advanced Web Ranking (AWR) provides a comprehensive suite of tools catering to various aspects of digital marketing. With over 24,000 customers spanning across 170 countries, including 350 digital marketing agencies, AWR has established itself as a go-to solution. Notably, it offers unique insights like Google Organic click-through rate (CTR) analysis, setting it apart from the competition, all while maintaining a reasonable pricing structure for its extensive feature set.

Features:

• Google SERP Features Analysis: Advanced Web Ranking offers a powerful tool that provides insights into Google SERP Features, drawing data from millions of online queries. This feature enables you to understand and leverage various search engine result page elements.
• Wattspeed Performance Tracking: With the Wattspeed feature, you gain the ability to monitor your website's speed and overall performance comprehensively. This tool offers insights based on real user data and synthetic data, empowering you to identify optimization opportunities for your website.
• Google Algorithm Change Tracking: Stay up-to-date with Google's ever-evolving algorithmic updates. The Google Algorithm Changes tool allows you to track shifts in the Google algorithm, helping you pinpoint reasons behind fluctuations in your website's traffic or rankings.
• Search Demand Trends Analysis: Advanced Web Ranking equips you with the capability to monitor changes in keyword demand over time. This tool provides valuable insights for adapting your SEO strategy to align with evolving search trends.
• Google Organic Click-Through Rate (CTR) Monitoring: Gain visibility into your website's presence on Google search results pages and track how frequently searchers click on your listings. The Google Organic CTR tool assists in evaluating the effectiveness of your search engine optimization efforts.

Pros:

• Comprehensive Performance Analysis: The Wattspeed feature offers in-depth insights into website performance, aiding in optimizing user experiences and search rankings.
• Algorithmic Insights: The Google Algorithm Changes tool keeps you informed about alterations in Google's algorithm, enabling you to adapt your SEO strategy accordingly.
• Data-Driven Decision-Making: The ability to analyze search demand trends helps you make informed decisions for better targeting and content optimization.

Cons:

• Documentation Improvement Needed: Users may find the need for more comprehensive and user-friendly documentation to maximize the tool's potential and functionality.

Link: https://www.advancedwebranking.com/