8 Benefits of Email Marketing

March 2, 2016|Girlfridayz

Email marketing has been around for sometimes now and it is one of the ultimate marketing strategy and tactic to target your customers, It allows you to do marketing segmentation and automation. It allows you to showcase your products or services and optimised your advertise campaign.

Email marketing requires great content, your content should be interesting to the reader and highlight your brand, products or services you want to sell. Your email marketing opening rate could be high or low due to the content convey in the email. Your  email marketing effort could have an opening rate of zero percent has your email marketing effort could result in the deleted folder of the receiver of your email. 

Hence to optimised your opening rate and ensure that your email ended in the inbox of your target customers and read you should ensure that you have an interesting title,  great content, in a clear and easy layout easy to read and see information convey and contextual links which entice the potential customers to open and purchase your products or services, visit your landing page, online store or the page that you want them to view and purchase your products or services. (visit: Girlfridayz online store for great marketing publication and start up business publication) click on the purple link

Email list creation

In order to send email marketing you need to create an email list. You need to build an email list.

• through subscription form where you offer a free guide or report with solution orientated to your potential customers and in exchange they put their email address and name to download the free guide or report.

• You could also request the email address of someone while talking about your business and what you can offer to them and say you would like to send more information.

• You could also get the email address of a customers who has purchase your service at the checkout process as you would need their details to send them what they have purchase or offer to create an account on your site.

• If you received an email marketing in your inbox from another B2B or B2C company or consumers you could collect their emails and send them in return your email marketing or you could ask then to log into your website. 

• You could also build your list through popup box and social media as different social media platform has possibility to build your email list.

• You also collect email through lead magnet where you offer something for free or a tripwire something of low value in exchange for their the email address as the example below.

 In this Guide you will learn

• Leverage the hedgehog contact model
• Adaptive content
• Build more targeted landing pages
• Segment your audience to increase engagement

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In this way you are building an email list, an email list can take sometimes to build but it's worthwhile as your email marketing is targeted to your chosen niche, your customers demography and segmentation and it is a great inbound marketing technique. There is company which purchase or rent email list to build an email marketing list quicker but this is not recommended as it is a breach of data protection and it most likely to end up in the spam or junk folder of the receiver to be block or your email deleted.

Benefits of Email Marketing

• Email marketing is low cost solution compare to other marketing technique and offer the possibility to target your customers worldwide. There maybe small overhead by sending a thousand email at a time but this cost are far lower than other marketing technique. 
• Email marketing offer the possibility of market segmentation and only offer your email to subscriber to your service or product and email list segmentation works fantastically for brands who gain information about their subscribers.
• Email marketing offer the possibility to email the consumers who ask to receive it. The majority of businesses utilising email marketing only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as your business is only targeting those who already have an interest in your brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image.
• Email marketing offer the possibility to insert a call to action and take advantage of impulse buying. There aren't many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other marketing channel.
• Email marketing is easy to create and share across a wide network of consumers.
• Email marketing is easy to track and it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
• Email marketing is immediate and your business can see results within minutes of being sent.
• Email marketing offer a high ROI (Return on investment) that why most business invest in email marketing due to the amazing return on investment.

Conclusion

Email marketing is a low cost solution and great inbound marketing technique to target your niche and your customers. It has the highest ROI  and possibility for segmentation of your customers base. You can see instant results and track your results or see who are interested in your products or services easily better than other marketing platforms or paid media. It can be integrated with your smartphone, SMS and social media.