8 AR/VR Trends to Keep an Eye On In 2023
Jio Tesseract
Jio Tesseract is an MIT Media Lab spin-off and RIL company on a mission to democratize mixed reality in India.
The AR/VR industry is growing at a rapid pace and it is important to stay updated on the latest trends and advancements. Here are 8 AR/VR trends to keep an eye on in 2023:
?1. Architecture and Interior Designing
In 2023, the use of AR and VR technology in architecture and interior design will become commonplace. Professionals will be able to create virtual layouts and designs with the help of accurate 3D models. Not only this but members of a team will be able to collaborate, communicate and interact with the 3D model.
This technology can also be used to provide real-time feedback on the aesthetics of various design elements. Furthermore, clients will have an opportunity to experience a realistic version of their project before it is finalized and brought into reality.
The design process will become much more efficient with the help of AR and VR, as professionals can make real-time adjustments to designs and layouts. This will also benefit a VR app development company?as they can create virtual tours for their clients with the help of this technology.
2. Shopping Experiences
Smart Mirror technology at various outlets is set to revolutionize the retail industry in 2023 and beyond. Instead of customers having to try on clothes, they can now virtually ‘try on’ items through AR/VR technology built into mirror-like displays.
This new technology will give you a more realistic understanding of what the clothing looks like when worn, helping them make better decisions about their purchases and reduce their overall shopping time.
As technology continues to evolve, shoppers now have the opportunity to enjoy immersive shopping experiences in a virtual environment from the comfort of their home.
This type of experience provides customers with an unprecedented level of interactivity and convenience, allowing them to explore products in a simulated store, examine details up close, compare prices and make purchases without ever leaving their homes.
AR and?VR app development companies?are already creating innovative tools that allow users to browse through multiple stores virtually and purchase items with just a few clicks. In 2023, this trend is expected to become even more prominent as retailers look for ways to engage customers in new, exciting ways.
3. Gaming
AR in gaming is not a new concept. AR games have been gaining popularity in recent years. In 2023,?augmented reality game development?will reach new heights as gaming experiences become more immersive, realistic, and interactive.
Games like Pokemon GO and Harry Potter: Wizards Unite are just a taste of what’s to come in the future of gaming. Players will be able to interact with virtual characters and objects using physical movements or gestures, creating an entirely new level of realism.
In addition to AR games, VR games are also expected to become more popular in 2023. Virtual Reality builds on the concept of immersion by providing an entirely different world for players to explore and interact with.
This will be further enhanced by 5G technology, allowing game developers to create massive virtual worlds that can be explored from anywhere.
As a result, more people are likely to invest in gaming hardware such as headsets, controllers, and tracking systems which allow them to take advantage of the full capabilities of these immersive worlds.
4. Immersive Sporting Events
Immersive sports and events will likely be one of the top AR VR trends in 2023. With the help of advancements in streaming technology, fans can experience live events from their own homes.
Fans could watch from multiple viewpoints, which would offer an exclusive angle to the traditional broadcast. In addition, to live streaming, fans could also experience immersive seating by using a VR headset.
For example, a seat at a Cricket game could become an interactive experience with bonus stats and other information displayed on the screen as you watch the game through your headset.
This technology is already being used today for virtual concerts and other performances that were canceled due to pandemic restrictions.
Another way companies may leverage this trend is through tournament gaming environments where professional and amateur gamers can compete in virtual sports stadiums or arenas. This could add an extra level of excitement to the gaming experience and may open up new opportunities for sponsorships and promotions.
5. Service and Maintenance
Another AR/VR trend to watch in 2023 is AR-assisted maintenance. Companies are already exploring how this technology can be used for quick and easy repairs, such as oil changes or tire rotations, by providing interactive step-by-step instructions that are overlaid onto the part being repaired. Complex use cases involve sectors like Manufacturing where equipment failure can bring the entire production line of the plant to a stand still leading to huge losses. In such a scenario, the turn around time for problem resolution and the cost can be greatly reduced using solutions such as XR remote assistance.
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This sort of augmented reality technology would also also be useful for training purposes since it allows techs to practice without risking damage to any vehicle parts.
As more manufacturers begin to adopt this technology, the cost of servicing, maintenance and plant audits will likely go down and the quality of service will improve.
6. Education:
Higher education across the institutions in India is set to reach an interesting inflexion point. The use of digital technology in learning and teaching processes is already becoming commonplace.
The real purpose of AR/VR in higher education is to promote student engagement and nurture better understanding. By making learning immersive and experiential through VR headsets, teachers can explain complex concepts to students in a controlled environment.?
Some of the fields where AR/VR are being used are:
Sciences: Educational institutions are harnessing the visual and sensory power of VR to teach students subjects such as human and animal anatomy, molecular biology, chemistry and atomic physics. Astronaut and pilot training makes extensive use of the extended reality technology.?
Humanities: Virtual tours to historical monuments and archaeological sites in far off places are enriching the learning experience of history, archaeology and political science students. Furthermore, students of arts get first-hand experiences of the world’s top museums and the artworks housed therein through VR.
Business Studies: Different business and economic models can be better explained to students through the use of AR/VR. In business education, the real buying-selling, the in-store experiences, production line, supply chain etc. could be made visibly understandable and experiential with the use of AR/VR. The technology comes in very handy in making students corporate-ready.
Architecture & Engineering: The most widespread use of AR/VR is witnessed in the fields of architecture and engineering. Using VR technology, the designers are able to not just better implement their vision by creating to-scale 3-D models, they are pushing the boundaries of physics and mechanics by creating the most imaginative and innovative designs.
Communication Skills: Across the disciplines, VR tech is being used by students to enhance their communication skills, particularly public speaking abilities. There are VR e-learning virtual speech courses that allow students to choose the size of the crowd being addressed and then practise public speaking and presentation skills.
Advantages of AR/VR in Higher Education
The biggest benefit of AR/VR in higher education is the learning outcome of students.?
7. VR in Native Advertising
Virtual Reality (VR) experiences have shown to be an effective tool for native advertising. Companies are taking advantage of the immersive capabilities of VR to capture consumers’ attention through an interactive advertising experience.
VR offers a unique platform that allows consumers to take part in a branded experience which can create long-term engagement and customer loyalty.
The Advertiser can also track the engagement of users with their brand and measure the success of their campaign. Overall, companies that take part in VR advertising will stand out amongst competitors by creating interactive and engaging experiences for their customers.
8.?WebXR
WebXR is an API on web browsers, that allows the XR hardware (such as headsets and mobile devices) to work on websites through the use of WebGL.
In practical terms, this means that when you visit a webpage — you will be able to interact with the 3D content — regardless of what device you are on.
Traditionally XR has been limited to native apps that must be downloaded onto a user’s device, this has been due to hardware and software limitations.
WebXR has huge potential, for the same reason that web apps have advantages over native apps — they are just easier and quicker to get up on your device and use!
Conclusion:
The augmented reality and virtual reality technology markets are projected to be worth billions of dollars by 2023. As the demand for this kind of immersive experience increases, the development of new AR VR trends?is sure to follow suit.
The AR/VR industry is rapidly evolving and 2023 promises to bring a host of exciting advancements and trends. From 5G integration to location-based AR/VR experiences, businesses should keep an eye out for these emerging trends in order to capitalize on them and remain competitive.