7G Journalism and Beyond the Media of Metaverse How Can Metaverse be Applied in Robotisation of Marketing?

By: Dr. Mohamed Abdulzaher

When CEO of Facebook Mark Zuckerberg has announced at the end of last July 2021that: he is expecting in the coming years people will transition from seeing Facebook primarily as a social media company to seeing it as a metaverse company, where the metaverse is the ultimate expression of social technology. Facebook had previously planned to be the largest provider of virtual and augmented reality technologies, when it acquired the virtual reality glasses company Oculus VR, maker of the Oculus Rift virtual reality headset, in 2014 in a $ 2 billion deal.

Two years ago, I have coined a?new term, which I call "7G Journalism ", and linked the term to expanding the adoption of new technologies that are more advanced and more capable of creating and transmitting media content through human microchips.

So what is the difference between the ?7G Journalism and Media of Metaverse, and how we can apply Metaverse in Robotization of Marketing.?

Two years ago, I have started searching and?forecasting an era and a new form of "Post-Artificial Intelligence Journalism", a type of media that fully corresponds to the Fifth Industrial Revolution in the middle of the next decade, I have coined a?new term, which I call "7G Journalism", and linked the term to expanding the adoption of new technologies that are more advanced and more capable of creating and transmitting media content through human microchips.

?The intelligent human microchips will work as media tools,?smaller than the fingertip, implanted under the skin, and directly connected to stations and satellites, with huge and free Internet speeds, through the seventh generation networks, that will cover every inch of the earth.?

I also previously put forward of “Robotisation of Marketing”, which will finalise the era of?“Digital Marketing” and?transfer advertising and marketing content from digitization to automation, which is relying entirely on artificial intelligence technologies, whether material or immaterial in promoting?services and products, and reaching the target audience, and forecasting the consumer behaviour.

Now that Metaverse has emerged, it has become clear that all the technologies that Facebook is currently building to be ready for use in a more advanced virtual world in Metaverse , it will be an essential component of "Robotisation of Marketing" Where all virtual and augmented reality technologies are; Tools of physical technologies for Robotisation of Marketing , and reinforced by non-physical technologies of analysis of big data and the use of 3D images and videos to build a virtual space for services and services provided to a global audience.

But how can such new technologies shape the future of the Media and Entertainment industry, creating more effective and more ubiquitous tools and solutions? It requires many studies on content makers on the one hand, and on industry experts on those technologies on the other.

If Artificial Intelligence Journalism is causing a great revolution in media technologies, and the content industry in all its forms, then Metaverse is one of the latest of these technologies, and one of the most important new tools in the Robotisation of Marketing industry.

In the current prospective study, I am trying to identify the future of Metaverse in light of the growth of Artificial Intelligence Journalism, and the?"7G Journalism " later, and through the In-depth interviews for marketing experts in different fields about the importance of Metaverse technologies in the marketing industry, and the most important advantages that it can provide. Also, what are the challenges that this Metaverse could face, especially when most of the technology giants and content creators are pumping billions of dollars into the world of Metaverse over the next ten years.

In a ?new futures and exploratory study I have done last week, it had confirmed that 85%of the study sample did not experience Metaverse in creating any content, or at least the experiment of using it, or using to create a marketing and the three-dimensional content.?

The study covered a number of new concepts in the media, such as:??Media of Metaverse, and the difference between Media of Metaverse and the 7G Journalism and Artificial Intelligence Journalism. And the concept of Reality Media vs. Virtual Media. And the future of the world of Metaverse in marketing, and how to employ Metaverse in Robotisation of Marketing.

And how “Media of Metaverse” came as a natural result of the great losses that the world witnessed in the media and entertainment sector as a result of the Covid-19 pandemic, which prompted many technology and media giants in the world to search for more effective ways, and more accessible to the public, without direct communication between humans.

The study is from a series of publications by the Artificial Intelligence Journalism for Research and Forecasting (AIJRF), the UAE-based leading global institution in media studies and artificial intelligence, Dynamic Human Skills (DHS), and Fourth and Fifth industrial Revolutions’ technologies.?

????Metaverse Challenges

The study is forecasting the future of Metaverse in light of the growth of Artificial Intelligence Journalism, and the??"7G Journalism " later, through 15 In-depth interviews of marketing experts in different fields about the importance of Metaverse technologies in the marketing industry, and the most important advantages that it can provide. It is also identifying the challenges that this Metaverse could face, especially when most of the technology giants and content creators are pumping billions of dollars into the world of Metaverse over the next ten years.

I have discussed the kind of challenges that would face Metaverse in the next five years, and it is difficult to predict the growth of Metaverse globally, due to the presence of several technological challenges on the one hand and regulation challenges too, such as: The varying speed of the Internet around the world, People's Privacy and Interoperability, Increasing the gap between developing and developed countries in relying on such technologies, as Metaverse requires. This is in addition to Metaverse Needs to support and develop the skills of many content makers, especially marketing, in the use of artificial intelligence journalism technologies and metaverses.

Lack of knowledge

The study showed that 85% of the samples did not have any experience about Metaverse in creating content, or at least the experiment of using it.

The remaining 15% of the samples are distributed between: Only 5% used Metaverse as an experiment or practical training through virtual or augmented reality technologies, and on a small scale to promote some commodities such as: watches, or hotels.

The study also showed the reasons for the reluctance of some marketing experts to go into Metaverse, as some of them considered that Metaverse is an imaginary world that has nothing to do with reality, and it still has years to go until it can be used by the public. Also, they said going through Metaverse experience requires certain skills, and training in technologies and tools that are not currently available.

Full English study will be published in the Artificial Intelligence Journalism?Journal (AIJJ) end of January 2022.

You can download the full Arabic copy here

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