#78 From Coach Training to Business Launch: A Conversation with Emerging Coach, Jess

From Coach Training to Business Launch: Insights for New Coaches

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Starting a coaching business can be both exciting and daunting. As you transition from coach training to launching your own profitable business, you are likely to face numerous challenges and have many questions.

In this article, we explore the journey of Jess Spiers, a wonderful emerging coach who has set up a business called Twenty Twenty Coaching. Jess messaged me saying she's intending to join my Business of Coaching programme when she's finished her ILM Level 7 Diploma in Senior and Executive Coaching.

The insights she shares, from her perspective of being someone who is considering investing in a coaching programme, will be invaluable if you are considering taking the leap into the coaching arena.

Jess Spiers' Coaching Journey

Jess Spiers, a digital content professional, discovered her passion for coaching when she was 39, through her experience of workplace coaching, which sparked her interest in pursuing coaching as a career path. She took the plunge and enrolled in the ILM Level 7 Senior and Executive Coaching Diploma, a significant step in her journey towards starting a coaching business.

The ILM Level 7 Experience

For Jess, the ILM Level 7 qualification has been life-changing. She describes it as one of the most demanding yet rewarding experiences of her life, second only to raising children. The course, provided by In Good Company, offered not just coaching skills but also significant personal growth opportunities.

Challenges in Starting a Coaching Business

As Jess approaches the end of her qualification, she's got a few concerns about starting a coaching business:

- Building a steady pipeline of paying clients - Defining and packaging her coaching offer - Developing compelling messaging and positioning - Navigating the shift from an employee to a business owner mindset

These challenges are common for any new coach transitioning from training to practice.

How Can a Business Coach Help?

Jess recognises the value of seeking help early in her journey. Her reasons for considering a business coach include:

- Gaining expertise in business, marketing, and sales - Accelerating her progress and 'hitting the ground running' - Learning from someone with proven experience - Maintaining motivation and confidence

Choosing the Right Business Coach

When she was selecting a business coach, Jess prioritised authenticity and trust. She found my podcast through an online search and was drawn to the:

- Authentic and relatable messaging - Realistic expectations about the work required - Published case studies painting a picture of working with me and demonstrating results - Alignment with her own values and goals

Future Goals for a Coaching Business

Jess's vision for her coaching business in the next 1-2 years includes:

• Completing her coaching qualification
• Focusing on her chosen niche: mid-career professionals in their 40s
• Growing her client base and improving her marketing efforts
• Pushing herself out of her comfort zone to become more visible

Overcoming Hesitations About Investing

Like many new coaches, Jess had some hesitations about investing in a business coaching programme, especially when she had just spent a substantial amount of money on her coach training qualifications:

- Financial considerations, especially without a steady income - Doubts about the return on investment - The tendency to try to do everything alone

However, Jess recognises the potential long-term benefits and sees it as an investment in her future success.

Additional Benefits of the Business of Coaching Programme

Beyond business growth, Jess anticipates these additional benefits from joining my coaching programme:

• Overcoming the isolation of starting a business
• Connecting with like-minded individuals
• Feeling part of a supportive community
• Maintaining the sense of belonging that she enjoyed during her coach training

Five Tips for Making Big Investments

When you're considering any significant investment or decision in your coaching business, you need to ask yourself these questions:

1. Can saying yes to this opportunity get me closer and faster to my goal?

2. If I could make my financial investment back by 2-4 times (or even 10 times) over my lifetime, would it be a smart investment?

3. What happens if I don't say yes? Will I be in the exact same situation in one year or five years?

4. What does my intuition tell me if I silence my fears for a moment?

5. If I come from a place of faith rather than fear, would I say yes to this opportunity?

Starting a coaching business is a journey filled with challenges and opportunities. By learning from the experiences of emerging coaches like Jess Spiers, and considering the support of a business coach, you can navigate this transition more effectively. Remember to trust yourself and let your faith be bigger than your fear as you embark on your coaching career.

As you consider your next steps in starting a coaching business, reflect on the insights shared in this post. Whether you're just completing your coach training or already dipping your toes into the entrepreneurial waters, remember that seeking support and guidance can be a valuable investment in your future success.

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