$75,700 from Owned Products
Today's issue originally published here .
Last week I shared part one of my plan to build my newsletter (media) business to $100,000 within the first year.
Today is part two, where we talk about selling your owned products.
I just want to say… I’ve always regarded Founder-Creators who show their work.
I still remember when Buffer first shared every employee’s salary, including the founders.
I respect the shit out of transparency and vulnerability like that.
At the same time, airing my business plans for the world to see felt exposing at times. Especially toward the bottom of today’s issue, where I abandon my initial plans and brainstorm a new and improved, Plan B. Then again, Plan B is way better.
I’m happy I decided to do this. My strategy feels better, clearer, more feasible.
I hope you appreciate today’s build-in-public format.
Before we get into it…
I created a tool to help you productize your expertise into digital offers you build once and sell forever.
Onto today's topic...
Last week I shared three pure newsletter-focused channels I’m monetizing to reach first-year revenue of $100k:
They’ll bring in ~$17k.
This week, we’re covering the three remaining channels — more appropriately three categories of owned products.
How I price Passive Profits’ low, mid, and high-ticket products may be wholly different than your pricing. It’s all relative.
High-ticket for my consulting biz was $30,000+. And we were often dubbed cheap compared to our massive competitors like Deloitte & McKinsey.
These products will require more upfront work to build, market, and sell than the newsletter-y channels we covered last week. But they’ll generate more long-term revenue — some of which will be passive.
Let’s walk through one product category at a time, starting with exclusive.
Learn to build a business with minimalistic delegation
6 个月Looking forward to your new tool!
Accelerating & Amplifying Brands | Business Growth Catalyst for Founders
6 个月I love the idea of a course so that potential clients are primed to buy my higher ticket services. They can get a little taste of what its like to work with me, and say I need more.
When Google Ads isn’t working…I help you. Audits, teaching, phone calls & quick consultations…are how I help ??
6 个月I go back and forth on this all the time TBH, I feel like I get paid for time which isn't perfect as my dream is do make money while I sleep but this is the trap right, I don't know that the grass is greener...all that I love that you have the conversation out in the open, I am glad I met you on here.
Founder: CreateNext | Helping C-Suite + Senior Execs create Businesses beyond the Boardroom: Work with purpose and impact that you LOVE - on your terms.
6 个月Exactly. Meet people where they are. Not everyone needs to tackle their problem the same way. It helps them and it serves you too!
The most collaborative content strategist & storyteller for purpose-led people & brands ?? I help you get clear on your narrative, build a sustainable content engine & become memorable.
6 个月I've thinking about how I can use a tired ladder like this for services—not just products. Suggestions?