75% of Consumers Today are Demanding that Companies Give Back
In a Forbes article, Nikki Carlson writes:
While corporate philanthropy isn’t new, we’re in the middle of a do-good renaissance where brands give back. But as brands, we know philanthropy is about more than doing good in the world. Philanthropy increases brand loyalty when you practice it genuinely. Giving back increases engagement by sharing a mission and purpose with your customer base.
If you’re targeting a younger demographic, you need to embrace corporate charity programs. Your customers expect nothing less. Both millennials and Gen Zers grew up in a world that encouraged recycling and social good. Instead of donating money directly to causes they care about, shoppers under the age of 40 prefer to give back through where they shop.
At feedOM, we know that you want to become an impactful, valued brand. To do that, you need to focus on doing good as well as generating profit. The problem is that finding time to work on your corporate social responsibility plan can be difficult and leave you feeling overwhelmed and confused.
Doing good with your business doesn’t have to be time-consuming or complicated. That’s why we created the OM Guarantee certification of social good — the most cost-efficient way to give back and be recognized for doing so.
How does it work?
First, you pick from one of three causes you’d like to support — feeding needy children, feeding rescued animals, or planting trees. Next, select how much impact you’d like to make. Third, receive your custom OM Guarantee certification digital badge to prove that your company is making a measurable and positive social impact.
Transparency is essential, and that’s why every transaction is captured in the EOS blockchain.
Feel the relief of simplifying your corporate social responsibility plan, see the increased value of your brand in consumers’ eyes, and experience the satisfaction of helping those who need it most through the OM Guarantee Certification.
For as little as 25 cents, you can start changing the world!
Imagine how much better the world could be thanks to corporate giving programs. Aside from making the world a better place, giving back has other benefits for brands:
- It creates a strong internal culture
- It encourages purchases
- and it fosters long-term loyalty
To get started, visit: OMguarantee.com
I am a Philanthropist, Social Entrepreneur, Vegan Chef, Numerologist, Philosopher, Poet, Web Developer, Graphic Designer, Author of 5 books, and former Monk.
Jan 1
Why You Need a Measurable Cause Marketing Strategy
Most consumers today are demanding that companies not only be socially-responsible but that they also give back in a meaningful way. In fact, 71% of young consumers will even change brands if one is more charitable than the other. However, until now, such cause marketing has never been measured. In other words, what actually happens with those percentages of sales given to charitable causes?
Well, that’s exactly what we’ll be revealing to you shortly.
Read more · 3 min read
Aug 15, 2020
What can we learn from the #MeToo campaign?
The Harvey Weinstein fiasco is the tip of the iceberg when it comes to depravity in Hollywood and the power structures that rule this world. The maxim: “Power corrupts and absolute power corrupts absolutely” could not be more pertinent right now.
The #MeToo hashtag campaign trending on social media is focusing on the exploitation of women and the misogynistic attitudes of men in power. …
Read more · 13 min read
Aug 15, 2020
A Former Monk Shares an Inside Secret: Master the tongue!
I’ve given hundreds of public lectures about my humanitarian work over the years in over 60 countries. Usually, I focus on the social impact our volunteers have made, including the enormous amount of meals served by these selfless souls. The statistics never fail to impress but at the Vegfest in Brazil in 2018 I decided to focus on the why rather than the what.
I boldly broached the topic with the somewhat sensational title: A former monk shares an inside secret. Right out of the gate I talked about the fact that during the prime years of my life 19–33 I lived the life of a celibate monk, this includes sleeping on the floor without a pillow, taking cool showers; only eating at regulated times of the day, and of course, abstaining from sex and all the typical hedonistic things young men do. How did I succeed? …
Read more · 3 min read
6
Jul 23, 2020
Parenting in times of craziness
My son, Bhimal, and his best friend Gopal the rescued bull.
I never thought I would be a father again at age 56 but here I am again with a rambunctious little 4-year old boy. He is full of zeal and chatty as a songbird at sunrise. But he is my little boy and I love him.
He gets to grow up in the Andes mountains where the air is pristine and away from the cacophony of the city. He is surrounded by animals here at his mother’s sanctuary. They are his “brothers’ and “sisters.” He has been vegan since birth and is learning every day that animals are his friends. …
Read more · 4 min read
2
May 12, 2020
First Steps in God Realization
Image by Stefan Keller from Pixabay
“I am the Taste of Water”
The Bhagavad-gita[1] contains a statement from Krishna that illustrates how easily we can raise our awareness of God, just by being conscious while drinking water:
O son of Kunti [Arjuna], I am the taste of water, the light of the sun and the moon, the syllable Om in the Vedic mantras; I am the sound in ether and ability in man. [2]
The translator, Srila Prabhupada comments: “This is the all-pervasive nature of the Supreme Personality of Godhead. We should mark the important word in this verse from the original Sanskrit: aham. Aham means ‘person,’” he says.
According to monotheistic traditions within Hinduism, God is both a person and an all-pervading energy. Krishna states later in the Bhagavad-gita: maya tatam idam sarvam jagad avyakta-murtina, “By Me, in My unmanifested form, this entire universe is pervaded. All beings are in Me, but I am not in them” (Verse 9.4); or, as French philosopher Voltaire once stated, “God is a circle whose center is everywhere and circumference nowhere.” …