75% of Consumers Find Eco-Conscious Businesses More Appealing
In a report from Accenture, 75% of consumers said they find companies more appealing if they source services and materials in a highly ethical way.
Meaning it's imperative to implement environmentally-friendly strategies.
Some of the benefits of becoming more sustainable are:
-????????Improved efficiency
-????????Cutting down costs
-????????A sense of comradery and feel-good moral
-????????Improved brand reputation
-????????Improved customer loyalty
Making relatively minor improvements to lighting, heating, water and waste management can have a significant impact on your business's carbon footprint.
Installing car charging points and joining a cycle to work scheme are simple ways to give your employees a choice to be more green.
Consumers are actively looking for brands that support a sustainable message.
And going digital is one of the best ways to become more sustainable.
Did you know: that our Elite Partners, Microsoft, have been carbon-neutral since 2012!
Going paperless?reduces your impact on forests, decreases the amount of waste in landfills, cuts energy use and helps lessen the impact of climate change.
Sustainable digital marketing is one of the ways you can promote your business in an eco-conscious, sustainable and ethical way.
Going digital is not only better for the planet but also for your business's profit margin.