#72 - CMO at Neptune AI, Senior Data Scientist & Chess with Jakub Czakon

Are you curious about Marketing and AI? If so this episode with Jakub Czakon ?? is a must watch. Thanks again for sharing Jakub.

??? Who is Jakub Czakon?

Jakub Czakon is a senior data scientist turned CMO, currently working at neptune.ai . He has a strong background in AI and LLMs in marketing and has extensive knowledge on how to apply AI in marketing for practical implementation and trust navigation. Jakub draws inspiration from chess skill levels to teach us about data science and emphasizes the importance of learning by doing. He is also an expert in strategies for effective resource allocation and trust-building in marketing and Dev Rel, and he utilizes AI and data to inform decision-making and focuses on problem solving.

?? In this episode...

... we discuss the application of AI in marketing for practical implementation and trust navigation. Jakub draws inspiration from chess skill levels to teach us about data science, emphasizes the importance of learning by doing, and shares strategies for effective resource allocation and trust-building in marketing and Dev Rel. Jakub also utilizes AI and data to inform decision-making and focuses on problem-solving.

Most valuable lessons

1. Stacking skills is valuable - combining skills that have enough depth multiplies their value.

2. Skills from different disciplines can come in handy when marketing to developers - data science for understanding concepts, physics for marketing, and chess to improve your weakest piece first.

3. Experimenting with different marketing assets is important to diversify the portfolio.

4. Focus on getting the community to adopt and love your product.

5. Building a marketing planification and measuring growth is crucial in determining success.

6. Marketing to builders requires a shift from persuasion to education and inspiration. Use tutorials, documentation, videos, and template galleries to provide resources.

7. Community plays a significant role in social proof and helps builders discover new frameworks and tools.

8. Different programs can attract people to your circles; connect programs to higher-level marketing metrics to measure growth and investment.

9. Reallocation of funds is important in marketing to optimize channels with signal metrics that show engagement. Measuring pipeline from different channels can help distinguish successful from unsuccessful campaigns.

?? Listen to this episode now!

??? Podcast ?? https://smartlink.ausha.co/let-s-talk-ai/

?? Youtube ?? https://www.youtube.com/@lets-talk-ai

Keep learning, keep creating, keep building, and let's have a positive impact!

Warm regards,

Thomas