- Trip.com Group held its first International Travelers’ Forum (ITF) in Hainan, offering cross-border communication and exchange opportunities to connect global travelers and tourism industry groups. The ITF is a new initiative for industry partners to boost destination tourism, share international travel consumer trends and findings and collaborate on the development opportunities.
- Los Angeles Tourism hosted “Los Angeles +”, a special seminar on educational resources. It was held simultaneously in Beijing, Guangzhou and Chengdu via live stream conference.
MEDIA & SOCIAL MEDIA UPDATE
- July 1st marked the 100th anniversary of the founding of the Communist Party of China (CPC). Chinese media were focused on the centennial celebration and related CPC anniversary news.
- The leading overseas destinations are promoting summer with content featuring outdoor activities, nature and seasonal food and to impress followers and maintain engagement.
