?7,000 crore market, Jimmy's success

In our Seventy-eighth D2C Insider edition, explore Jimmy's Cocktails in the Indian mixers market, HUL's new premium strategy and more!

Welcome to another edition of D2C Insider Digest!

In this edition, we dive into the rise of Jimmy's Cocktails in the Indian mixers market, HUL's new premium strategy and what it means for D2C brands, and Mhyth’s angel funding to expand its lingerie business. We also take a look at Inditex’s strong sales performance, insights from Simran Khara on cleaner products, and the latest on hybrid staffing and AI in e-commerce.

Stay tuned for all the exciting updates in the world of D2C!

Breaking the Brand: Jimmy's Cocktails

Jimmy's Cocktails is changing the way people in India enjoy cocktails at home. Founded by Ankur Bhatia and Nitin Bhardwaj, the brand has quickly become one of the top names in the mixers category, bringing bar-quality drinks to your living room.

Why Jimmy's is Different:

• Innovation: They’ve pioneered ready-to-drink cocktail mixers, perfect for both alcoholic and non-alcoholic drinks.
• Growth: In just one year (FY 2021-22), they grew by an impressive 230%, reaching ?24 crore in revenue.
• Widespread Reach: Their products are in over 6,000 stores across 50 cities, and their D2C channel reaches 400 cities.
• Quality First: Their own facility in Nashik ensures that every drink has the perfect flavor.

In a ?7,000 crore market, Jimmy's success proves that understanding customer needs and focusing on quality can open up new opportunities.

Learn More

National News

HUL’s Premium Push: A Wake-Up Call for D2C Brands

Hindustan Unilever (HUL) has set its sights on high-margin products, targeting the premium market. This is a challenge for many D2C brands.

Key Points:

• Premium products made up 38% of HUL’s revenue in FY24, and this share is growing.
• They’re focusing on urban, high-income consumers in areas like skincare, haircare, and food.
• HUL plans to expand its premium offerings through innovations and product upgrades.

With D2C brands carving out niche premium markets, HUL’s move means tougher competition. Its vast distribution network and brand reputation could pose a real challenge to smaller players.

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Mhyth Lingerie Brand Gets Angel Funding

Lingerie brand Mhyth has raised angel funding to fuel its growth and expand its market presence.

Key Details:

• The funds will help expand product offerings and ramp up operations.
• Mhyth plans to boost its D2C presence and enter offline retail.
• The brand specializes in premium, comfort-driven lingerie for modern women.

With the lingerie market booming, Mhyth is aiming to stand out with a focus on quality, fit, and affordability.

Read more

International News

Inditex Reports Strong Autumn Sales, Thanks to Zara

Inditex, the parent company of Zara, has posted strong autumn sales, driven by high demand in the premium fast-fashion segment.

Highlights:

• Sales rose 8% year-on-year, fueled by Zara’s performance.
• The company attributes its success to new collections, a solid supply chain, and global expansion.
• Both online and in-store sales grew, even in a challenging retail environment.

Inditex's ability to stay on trend and deliver value has helped it maintain an edge in the fast-fashion industry.

Read more

Founder’s Corner: Insights from Simran Khara

Simran Khara, founder of Koparo, recently brought up an important issue inspired by Revant Himatsingka (Food Pharmer)—the use of artificial colors in cleaning products.

• Why are dishwashing liquids so brightly colored?
• What’s the real purpose of dye in floor cleaners?
• Do we really need color in laundry detergents?

These artificial colors add no value and only introduce unnecessary chemicals into our homes. While food products are becoming more transparent, home cleaning products are still lagging behind. It’s time to rethink what we’re using and switch to cleaner, safer alternatives.

Read more on LinkedIn

Exciting Updates From D2C Insiders:

A) D2C Insider CXO Meet - South

We had an amazing time at the D2C Insider CXO Meet in Bangalore. From networking to insightful panels, the event was a great success. Huge thanks to all the speakers, partners, and volunteers for making it happen!

https://www.dhirubhai.net/posts/d2c-insider_d2cinsider-cxomeet-networking-activity-7273984751093329920-4NDY?utm_source=share&utm_medium=member_desktop

B) Meet the Founders of D2C Insider Elevate Cohort 3

We're excited to introduce the founders of?D2C Insider Elevate Cohort 3—innovators shaping the future of the industry.

• Sahil Vora?(MousseStruck)
• Aakash Doshi?(Perdura Therapeutics)
• Seema Sihag?(Teural KidsSkinCare)
• Yash Kalra?(GoOAT)
• And many more!

These founders are just getting started, and we can’t wait to see their impact on the D2C world!

?? Applications for Cohort 4 are now open! Ready to take your startup to the next level? Apply today.

?? Apply Now

C) Level Up Your Performance Marketing

Join?Umair Mohammed, CEO of Nitro Commerce, for an exclusive session on:

“Precision Over Reach - How Performance Marketing is Evolving in India”

???Platform: Zoom

????Date: 20th December 2024

??Time: 5:00 PM – 6:00 PM

????Host: Abhishek Shah (Founder - D2C Insider)

Why You Shouldn’t Miss It:

• Learn why precision marketing is taking over.
• Stay on top of key trends.
• Get actionable insights to improve your business.

Seats are filling up quickly—register now!

?? Save Your Spot

Read of the week

E-commerce Industry Embraces Hybrid Staffing and AI

The e-commerce world is rapidly evolving, with companies adopting hybrid staffing and AI tools to increase efficiency, improve customer experience, and retain top talent. These changes are pushing the industry forward, and businesses need to adapt to stay competitive.

Read more

Community Chatter

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Whether you’re looking for your next client, manufacturer, supplier, or co-founder, our community is growing every day.

?? Join us today and become part of India’s largest D2C community.

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Don't miss out on future D2C knowledge bombs! ??

Stay tuned for upcoming webinars and industry insights ??

Until then, keep rocking the D2C world! ??