700% Revenue Increase With This?
There are four parts to every business that determine how much and how slowly it’ll grow, and when any of those areas are broken, business slows and sometimes stops entirely, which is why so many businesses hit plateaus.
Each of these four areas can be fixed quickly just by refocusing a little bit, so you do not need to stay stuck at a certain revenue level for years, and you do not need to learn all the latest and greatest business strategies that come out every year.
In fact, if you look at the trends, you'll see that the learning industry is a 200+ billion dollar-a-year industry.?
Did you know that? A 200+ billion dollar-a-year industry.
And depending on what news site you look at; it’s projected to hit 800 billion dollars in less than 10 years.
Now, do you think there’s a meeting of all these people selling information, sitting around and trying to figure out how to give you better information??
Or do you think they’re trying to figure out how to sell you even more stuff?
You know, if you said to me, and no one would ever say this, but if you said to me “Chris, write me a plan that would guarantee me that my company would hit a plateau and completely stop our growth.”
Do you know what I would do?
I would go right to all the business books and business seminars and write down everything they say, and I'd send those notes to you.
Do you know what those notes would tell you to do instead of focusing on your business?
They'd tell you that:
And they’d tell you that you need to learn and be good at this, that, AI, and 12 new things every year, in order to just be able to compete in the business world today!
Do you know what that's doing??
It's making you dependent on them…
We need to understand that most authors and business educators don't necessarily have our best interests at heart, because their goal is to sell you more information, not hand you a solution.
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I have 11 companies in my portfolio, four of which are 8-figure companies, and in our investment firm I'm the one who goes in and restructures companies to grow, so we can get our initial investment back in about 3 years while significantly growing these companies.
And there are four areas that I’m always focused on.
There are four areas that are always either the catalyst to a business’s success, or if the owner takes their eyes off one of these areas for too long, it becomes the weak link and disrupts its growth curve.
And these four areas are:
Most people have the revenue part pretty well nailed down, although most companies focus their time on the hardest ways to increase revenue rather than maximizing every part of their revenue streams.
The second area is reach, and that's… when you stand on top of the mountain with your bullhorn and you shout your message out to the masses, how many people hear you??
How big is your audience?
Your reach must be bigger than just your email list, your social media, or your Facebook group, and you're thinking way too small if that’s what you think your audience is.
Those are just nets to hold your audience's attention.?
When I tell people we’ve grown 300%, 500%, 700% in one year, most people can’t even wrap their minds around that.
But when you begin focusing more on growing your exposure than just your sales, the rate at which you grow dramatically increases.
The third are relationships, and that’s relationships with your prospects, customers, team, partners, vendors, and family.
Simply put, if you drop the ball of any one of them, it affects all the others.
The last area is organization, some people call this "structure".
This is where most companies have the greatest potential for growth, and it’s the one that most companies mess up.?
Because they think that they have systems in place, but those systems are not built specifically to grow their company, in fact most companies have systems that are built just to detail past processes, which keeps their team stagnant, and prevents growth for their business.