The 70-20-10 rule for social media success

The 70-20-10 rule for social media success suggests that your content should consist of 70% brand-building posts, 20% shared content from others, and 10% promotional material.

Because if you are always trying to sale on social media, you would not be able to develop an engaged audience.

Here are some examples for each category:

70% Brand Posts: Building Your Brand Presence

Behind-the-Scenes Content:?Share photos or videos showcasing your team's daily activities, company culture, or the process behind your products or services. This humanizes your brand and fosters a deeper connection with your audience.

Educational Articles:?Publish blog posts or articles that provide valuable insights related to your industry. For instance, a marketing firm might share tips on effective social media strategies.

Customer Success Stories:?Highlight testimonials or case studies from satisfied clients. This not only builds credibility but also demonstrates the real-world impact of your offerings.

20% Shared Posts: Curating External Content

Industry News:?Share relevant news articles or reports from reputable sources that keep your audience informed about the latest trends and developments in your field.

Expert Opinions:?Repost insightful commentary or analyses from thought leaders in your industry, adding your perspective to encourage discussion.

Community Highlights:?Feature content from partners, collaborators, or customers, such as showcasing a client's project that utilized your product.

10% Promotional Posts: Direct Marketing Efforts

Product Announcements:?Introduce new products or services with compelling visuals and clear calls to action.

Special Offers:?Promote limited-time discounts or exclusive deals to incentivize immediate engagement.

Event Invitations:?Invite your audience to webinars, workshops, or conferences you're hosting or participating in, highlighting the benefits of attendance.

By adhering to this content strategy, you can maintain a balanced and engaging social media presence that builds your brand, fosters community, and drives conversions.