7 Years of Sales in 7 Points

In the realm of sales, there's a prevailing notion that either you've got a knack for it, or you don't. Yet, this belief overlooks fundamental facts: sales isn't just a gift, but rather a skill honed through patience, persistence, and perseverance. So, forget those who claim you can't learn the art of selling; with the right mindset and approach, anyone can excel in this field.

1. Be authentic and be yourself and be real with the focus on ethical selling.

First and foremost, authenticity leads from the start to the finish; authenticity shows prospects and customers that you too believe in what you are doing. In the realm of business whether you are selling, networking or engaging with prospects and people; being your unique self allows for better conversations and rapport. Through communication you will then be able to establish a presence for you and your product in the market. In addition to that, ethical selling isn't about slick pitches or deceptive tactics—it's about being genuine and true to yourself. When you believe in what you're selling, you naturally radiate confidence and sincerity, qualities that resonate with customers far more than any script or pitch would ever do. In being genuine and ethical you will automatically focus on providing value for the client rather than just selling your product. As you focus on building this relationship and any relationship for that matter transparency is key; present what you can deliver and also acknowledge what's beyond your capabilities. To top it of, honesty will foster trust and lay the groundwork for lasting relationships with clients. So be to the point in regards to the promises you make vs the “good to have’s” when purchasing the product or service.

2. Focus on selling what you believe in - break things down on what you can deliver and things you cannot, tell them what you will work try on and have clarity on promises.

As a sales professional you have the choice of choosing the product you sell or applying for companies that you believe in. Therefore, focus on products and services that you believe and trust in, which allows you to be more candid and helps you focus on value selling to prospects. When you believe and see the value in what you are presenting it allows you to go deeper and understand the problems of customers and prospects. Selling is considered an art purely because of the communication and the way messaging is done through the salesperson.

Remember this: you will never be able to convince someone about a product or service which you don’t believe in!

3. Don’t try to copy others: Use your style that works on for you!

Sales strategies are plenty, it's tempting to mimic the techniques of others who seem to have found success. However, true skill lies in discovering your unique style and leveraging it to your advantage. What works for someone else may not necessarily work for you, and that's perfectly okay. Hold onto what works for you and tailor your approach to suit your strengths and preferences. As people we need the self-awareness to understand what works for us and what doesn’t, so make sure to reflect and understand from time to time on focusing on finding your style and technique. There is no one who will know you better than yourself, so amidst all training, keep working on building the pathway to your success by improving day by day.

Consume a lot of content: read books, listen to podcasts and watch videos but only take what works for you and your style and trash the rest.

4. Work with your team and learn from others.

Moreover, sales should focus on teamwork. Instead of viewing your colleagues as competitors, see them as valuable resources for learning and growth. By pooling insights and experiences, you can glean invaluable lessons and refine your skills continuously. After all, success in sales is seldom a solo pursuit; it's the collective effort of a dedicated team. Whatever the size of the team, or even if teams are not from the same department; it is always good to have a diverse approach in ideas and communication. Interact and engage with each other to exchange knowledge, this will give you insights on how you can help your customers better. Being in sales you have the upper hand of meeting the end user so the feedback given by yourself is vital and pivotal for the long-term vision of the organization.

5. Sales is a process (Listen, Learn and Leverage).

At its core, sales is always a process—a combination of listening, learning, and leveraging. Pay attention to the needs and desires of your clients and adapt your pitch accordingly. Effective communication isn't just about speaking; it's about truly hearing and understanding the concerns of your audience. Prepared with this knowledge, you can position your product or service as the solution they've been seeking. When you focus on listening to your audience and your niche; you will learn more about your clients and grab all the necessary information that is required to close deals. Using emotions and the connections in the final stages to leverage the customer to buying your product or service based on their needs and necessities will determine your success as a salesperson.

6. Use effective tools to make sure you are on track, and focus on using market trends and keep up to ways like social selling – use technology to bridge the gaps in your process.

In today's fast-paced digital landscape, staying well-informed of market trends and utilizing innovative tools is essential. Social selling, in particular, has emerged as a powerful tool for engaging with prospects and fostering meaningful connections. In order to stay ahead of the curve, you need to use the power of technology to streamline your processes and enhance your outreach efforts. This is only done when you know what each tool is good for, whether you’re using sales navigator, Pipedrive, Zoominfo and so many other tools including social media outreach. All this can only come in handy if you have touch points to connect and engage with people in all fronts. Along with the outreach efforts you will also be required to use CRM tracking tools to really dive down deep and evaluate where your customers stand and in what stage of the sales funnel they are at. Using these tools effectively will give clarity in the process and will allow you to have control of the things you can control in your flow. As a salesperson you only have control of your input variables and whether a sale closes or not is actually not in your hands, but more often than not when your inputs are on point sales will surely keep coming.

7. Focus on emotions, needs and sell the outcome of your product and or service.

Ultimately, sales is about more than just pushing products—it's about building connections and addressing the emotions and needs of your clientele. Its about giving your clients a vision and a walkthrough of the transformative impact your offering can have on their lives, and with your relationship building you can then watch objections melt away in favor of an enthusiastic buy-in. By selling the outcome rather than just the features, you not only secure deals but also cultivate loyal backers for your brand. The concept that sales ability is an unattainable trait reserved for a select few is just a delusion. With dedication, authenticity, and a commitment to continuous improvement, anyone can learn to excel in the art of selling. So, cast aside the thoughts and insecurities and believe in your potential as a sales professional—you've got what it takes to succeed.